Analyzing Ethical Issues and Starbucks Coffee Company Operations

This report delves into the ethical issues impacting Starbucks Coffee Company, a major player in the beverage market. It explores ethical considerations spanning human resources, financial strategies, and accounting practices. Key ethical issues discussed include integrity, trust, diversity, decision-making, governance, and environmental protection. The report analyzes the impact of these issues on Starbucks' operations, raw materials, production, and products over the next ten years. It also outlines potential mitigation strategies, such as raising awareness, building relationships with suppliers, and promoting environmental sustainability. The report emphasizes the importance of ethical behavior for maintaining customer trust, improving production, and ensuring long-term success in the global market. Starbucks must address these issues to maintain its credibility and navigate the complexities of the 21st-century business environment.

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ETHICAL RELATED ISSUES AFFECTING STARBUCKS COMPANY
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Introduction
For the extended period, Starbucks Coffee Company has been the major operator in
beverage markets. It remains to be the leading coffee company in the United States marketplaces.
The business ethics that affect the operations of Starbucks Coffee Company depends on the
application of different ethical values to behaviors of operations of the company (Kolk 2012).
Business ethics within the Starbucks Coffee Company comprises of every factor that ranges from
human resources to financial strategies up to different accounting practices within the company.
Therefore, there is need to understand how to implement best ethical practices within the
operations of the Starbucks Coffee Company. The operators employed to work within such firms
need to manage their activities appropriately. However, employees of the company have the
responsibilities of familiarizing themselves with different types of ethical issues that face
operations of Starbucks Coffee Company presently and within the coming ten years of their
operations. In the present complex global business environment of the twenty-first century,
different Starbucks Coffee stores of every size face the multitude of ethical issues (Ho 2014).
Therefore, the primary aim of this report is to uncover the related ethical issues faced by
company Starbucks Coffee Company and to understand the impact a response and non-response
to these problems is likely to have on the company’s sources or raw materials and its production
operations and product in the next ten years. Finally, the report also outlines possible measures
for the operations of Starbucks Coffee Company to mitigate these issues.
Ethical related issues faced by Starbucks Coffee Company
Starbucks Coffee Company within the business environment faces several ethical issues.
The company has the primary objectives as well as responsibilities to create different regulations

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of performance along with ethics that each partner within the operations of Starbucks stores must
follow and practice. In most cases, ethical issues comprise of different factors. Some of the
issues that relate to ethics in business settings of the Starbucks Coffee Company include integrity
and trust during operations. However, more issues that are complex comprises of
accommodating diversity, governance, making decisions, together with compliance to
company’s mission and vision (Everything but the coffee: learning about America from
Starbucks 2014). Essential ethical issues that affect operations of Starbucks Coffee Company are
trustable along with integrity. Moreover, a basic way of understanding the ethical issue of
integrity that affects operations of Starbucks Coffee Company presently and in the coming days
include the idea of conducting affairs of its transactions with honesty. The basic understanding of
integrity also includes the idea of performing operations of the Starbucks stores with a
commitment to treating all coffee customers with fairness. According to report by Bier (2013),
when a company perceives that the Starbucks Coffee Company is exhibiting the unwavering
commitment to ethical practices of the business, the higher level of trust can develop among the
business operations along with the customers or people it tends to serve in marketplaces.
Therefore, the relationship between the operations of Starbucks Coffee Company and its targeted
or esteemed customers remains to be the key determinant of the success of the company’s
operations.
Diversity issues
Melvin (2012) reported that the global business society continues to be the rich as well as
the diverse place of fascinating cultures and people. The people within the business environment
should then receive a respectful treatment, and from such treatment, others can learn great deals
in business operations. However, ethical issues that affect Starbucks Coffee Company

ETHICAL RELATED ISSUES AFFECTING STARBUCKS COFFEE COMPANY 4
concerning diversity affect process of recruiting its new employees. The moral response to
diversity starts with the process of recruiting the diverse workforce to work within the Starbucks
Coffee Company. Therefore, the company must be ready to enforce equal chances in all training
schedules. The ideas of having same diversity allow employees to enjoy the respectful workplace
business environment that values their useful contributions. There is a need for the employees of
Starbucks Coffee Company to maximize the value of the input of every worker (Walsh &
Newburger 2011). The idea of valuation forms the key element in the success of business
operations by the Starbucks stores around the European marketplaces. The diversity issues are
likely to increase production services, as most workers will be able to adapt well during their
orientation process. However, in the next ten years, raw materials used for the operations of the
company will be able to increase, as every supplier will receive respectful innovations as they
deliver their products to the company. In other cases, diversity allows the community to involve
local efforts to bring different people or clients together and create positive change.
Issues of making decision
The framework for ethical issues of making decision remains to be a beneficial method
aiming at exploring ethical dilemmas along with identification of ethical course of action.
Operations of Starbucks Coffee Company need to recognize the moral issue of decision-making
by getting the facts right, evaluating alternative actions making the decisions and testing it and
reflecting on the outcome of operations of Starbucks stores. Therefore, ethical decision-making
issues within the future operations of Starbucks Coffee Company should center on ideas of
protecting rights of workers and targeted coffee customers. Such austerity should ensure that all
transactions of the company are fair and just by protecting the common good while providing
that protection of every individual value along with their beliefs. The correct decision-making

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will ensure that the company increases its utilization of raw materials (Uys 2012). The increase
in the usage of raw materials for the production of coffee will enable the company to have more
products while improving its manufacturing operations in the next ten years.
Compliance as well as issues of governance
Operation of Starbucks Coffee Company has a future expectation to comply completely
with the set environmental regulations. The issues of respect and management make the
company comply with regulations of federal and state agency, monetary together with fiscal
statutes, and all applicable laws of civil rights. The Starbucks Coffee Company approach to
complying with these issues allows the company to improve its operations (Reisch 2011).
However, compliance with issues stated allows all the employers and employees to work within
the law. These ideas of following the law permit the production of coffee products to increase
and such increment will be in more level in the coming ten years. The policy of code of ethics
within Starbucks Coffee Company tends to be important since it needs to operate as well as act
in the manner that is not only beneficial to its management but also relevant to several other
people as possible in marketplaces (Clayton 2012). The appropriate policy of conduct tends to
communicate efficiently on how to behave ethically throughout the action of the organization.
Environmental protection
The crucial importance of Starbucks Coffee Company that engages in environmentally
sustainable practices remains to be practically universal knowledge for every stakeholder of the
company. Therefore, Starbucks Coffee Company has the mandate to balance their desire to earn
huge profits with the ideas of adopting processes of sustainable operations in the coffee
marketplaces in the United Kingdom and its environs. For the activities of the Starbucks Coffee

ETHICAL RELATED ISSUES AFFECTING STARBUCKS COFFEE COMPANY 6
Company to improve in the next ten years, there is a need for the company to consider different
factors that affect its operations (Arslan & Reicher 2011). These factors can include pollution,
hazardous wastes, chemical spills, global warming contributions, together with differentiations
that influence the cultivation of coffee and processing of the raw materials.
Impact of ethical issues to Starbucks company’s operations in the next ten years
Starbucks Coffee Company has the significant effect on the worldwide coffee market.
Besides, it comes to standards of supply chain together with sustainability initiative the industry
leader when. Starbucks Coffee Company remains to be the largest coffee store in the global
generated four billion single-serve cups of coffee as waste annually that ended up in landfills or
as litters. Operations of the Starbuck Company tend to embrace the utilization of different ethical
issues as well as sustainability in its operations to relate to scale and branding of its coffee
products in the marketplaces (Dorn et al., 2016). However, there are substantial issues of the
code of ethics relating to Starbuck Company. Such issues focus on the commitment that the
company is capable to makes towards improving their operations with their stakeholders that
comprise of customers and other entities associating with its operations. The responsibility of
operations of Starbucks Coffee Company to focuses on the idea of develops data concerning its
operations and products to be applicable only to its operations (Gathura 2013). The issues
relating to ethics of Starbucks’ mission targets ideas of stimulating along with fostering the
spirits of consumers.
The issues relating to ethics of Starbucks is more important concerning the data as it
target at civilizing the value of lives among the company’s customers in the market. Therefore,
through diversity issues, the Starbucks Coffee Company cannot charge coffee products too much

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that can be ethically inconsistent. From Smith’s (2013) study, the company can increase the
utilization of raw materials in the coming years. The company can achieve this by cleaning up
the company’s image through introducing of Fairtrade coffee to its different stores within the
European marketplaces. Such steps will make Starbucks Coffee Company in the coming ten
years to be one of the world’s leading ethical companies (Gavin 2013). The company can then be
capable of embracing the real target for fair trade campaign during its operations. Therefore, with
well-established measures of environmental protection, the production raw materials can
increase, and this will lead to improved product operations of the company in the next ten years.
However, immoral traits within the operations of the firm can damage the credibility of the
company (Boer 2013). Ethical issues can cause the operations of the company to lose its
estemeed clients and eventually cut their operations.
Measures to mitigate ethical issues by the Starbucks Coffee Company
Unethical behavior within the Starbucks Coffee Company can afflict the office whether
the directors become corrupt during operations of the Starbuck Company or the link forge
documents. According to Kolk (2012), administrators of Starbucks Coffee Company and their
executives can operate with workers to stop cases of immoral behavior. Other measures that
Starbucks Coffee Company can take to mitigate these unethical and ethical issues include the
creation of a system of behavior, guiding by instances, illustrate appreciation of employees,
receive the ethics orator, generate checks as well as stabilities, and appoint for standards. Some
of the measures to mitigate by the company to overcome different ethical issues that affect
Starbucks Coffee Company include raising awareness and understanding of adaptation within the
business (Jorgensen et al., 2012). There is a need to build long-term and more stable relations
with coffee suppliers, and supporting community development and environmental sustainability.

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Raising awareness and understanding of adaptation within the business marketplaces
Starbucks Coffee Company needs to make more effort to understand as well as evaluate
the potential physical influence brought about by changes in climate on their value chains, in
either short or long business operation term. Therefore, the company needs to raise awareness
within its setting and train workers across essential functions of the business. The company
should also ensure the formation of board members tasked with strategies of adapting into core
business operations (Ho 2014). Besides, Starbucks Coffee Company needs to develop different
champions who are capable of securing together with sustaining executive-level commitment.
Therefore, engaging with external experts and business partners by Starbucks Coffee Company
remains to be the key part of the success of its operations presently and in the next ten years. The
company should work with the aim at two core efforts. These efforts include adaptation to be the
core business issue for supply chain security (Zenios 2012). The other core initiative is the idea
of being better in managing the problem proactively rather than reactively about different ethical
issues in marketplaces.
Creation of a regulation of behavior
Starbucks Company should have a printed regulation of behavior. The written conduct
should offer employees as well as bosses with the impression of the category of traits along with
behavior of the experts of firm in the business environment. The set code needs to outlines what
traits are acceptable. The created code of conduct must also put into consideration the measures
taken if the worker of the Starbucks Coffee Company infringes the policy of conduct. Therefore,
the workers report to business managers for to seek approaches on how to carry themselves

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during operations (Starbucks turns coffee grinds and old muffins into laundry detergent 2013).
Moreover, operators of coffee stores have to remain responsible when they take immoral steps.
Creation of lasting term along with stable relations
The inconsistency of demand and ease with which the customers to small-scale coffee
stores switch to new suppliers remains to be one of the most crippling issues for Starbucks
Coffee Company and small producers. For instance, coffee farmers or manufacturers may be
incapable to agree on the immediate loss (Loyens 2012). In most case, these short-term losses
require the company to spend in ideas of developments to formulate their crops more flexible to
changes in weather conditions particulaly if conditions in marketplaces are indeterminate.
Therefore, Starbucks Coffee Company needs to protect the safety of deliver by developing
collaborations with different coffee producers rooted in trust while allowing different
manufacturers to persist as dealers in the next ten years.
Sustain development of community along with sustainability of environmental
According to Flanagan (2012), the deprivation environmental determines the level to which
people are susceptible to changes in weather conditions. The adjustments in climate affect
operations of Starbucks Coffee Company by affecting coffee farmers who produce coffee as raw
materials for production in the company. Therefore, there is a need for the coffee company to
support the overall development of community and sustainability of environment that is the
critical component of resilience (Smith 2013). Some of the programs that can apply to the
Starbucks Coffee Company in mitigating ethical issues include the need to support climate-
resilient practices of agriculture. Other measures comprise of setting standards that support
producer organizations such as coffee cooperatives, provision of fresh markets for new coffee

ETHICAL RELATED ISSUES AFFECTING STARBUCKS COFFEE COMPANY 10
crops, and promoting schemes for incoming diversification together with household food
security.
Conclusions
Starbucks Coffee Company is unethical under every except for the individualist theory,
where their only operation concern, as well as the goal, remains to make huge profits, that they
do presently. Impact of issues to company’s operations in the next ten years.Starbucks Coffee
Company is purposely and selfishly putting small stores for coffee out of business to achieve
more profit disregarding several of the stakeholders. These stakeholders comprise of esteemed
customers along with owners of those little coffee stores that tend to lose business and to have to
close. Therefore, many actions and operations of small coffee stores in the marketplaces are
incredibly unjust and unethical. There is a need for the Starbucks Coffee Company to invest
significantly in its comprehensive approach to ethically be capable of sourcing its coffee raw
materials and products annually. These procedures can include supporting communities engaging
in coffee farming. The company managers have to mitigate the impact brought about by the
changes in climate and supporting both long-term stability in operations of the company and
focusing on farm sustainability. All issues that relate to ethics when addressed well can gain in
making the Starbucks Coffee Company be the founding member of the sustainable challenges
among coffee dealers.

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