MKT600 Assessment 3: Presentation on Sustainable Marketing Practices

This presentation provides an overview of the challenges associated with socially and environmentally responsible marketing. It begins by outlining the issues that arise when businesses adopt socially responsible marketing practices, such as gaining leadership support and successfully pitching to distributors. The presentation also addresses the ethical concerns related to traditional marketing approaches and their potential for misinforming consumers. Furthermore, it explores the issues of environmentally responsible marketing, including the need for businesses to ensure transparency and adhere to regulations. The presentation highlights the financial investment required and the impact of consumer budgets on environmentally friendly product adoption. It concludes by emphasizing the significance of both socially and environmentally responsible marketing while acknowledging the challenges that hinder their widespread implementation, supported by references to relevant books and journals.