ORGB60390 Business Ethics: An Analysis of Morrison's Ethical Practices

This report critically evaluates the ethical business practices of Morrison's, a UK-based retail company. It examines the company's ethical philosophies, the reasons for its ethical standing, and the challenges it has faced. The report identifies and analyzes the roles of five key stakeholders, including employees, government, consumers, suppliers, and shareholders, in maintaining business standards. It discusses internal and external stakeholders, ethical issues like diversity and decision-making ethics, and provides a conclusion summarizing the findings. The report includes references to academic sources to support its analysis, providing a comprehensive overview of Morrison's ethical framework and its application in the retail industry. This report is written in response to the BA (Hon) Business Management ORGB60390 assignment brief.

BUSINESS ETHICS
Introduction
In today's global scenario, almost all businesses are in a cut-throat competition with its rival organizations. Amidst the hoard of building a good brand image along with increasing sales and
revenue output, it is also important to consider and follow the moral and ethical responsibilities in the context of business management. The following report will critically evaluate the ethical
business practices of a selected business organization. For this purpose the UK based retail company 'Morrison’s has been chosen in order to understand why it is considered ethical. The report
will discuss the various kinds of organizational ethics philosophies carried out by the company followed by an elaborate discussion of relevant challenges and the these were addressed in the past
by Morrison's. The report will also identify five key stakeholders of the firm and will analyse their contributions in preserving the business standards.
Discuss the reasons why Morrison's company is ethical
in nature
Morrison's is one of the fourth largest leading supermarket
retail company in UK with a strength of more than
130,000 employee workforce in over 500 retail stores. It
has a market share of around 9.8% in the UK grocery
enterprise. Morrison's ranks high on the London Stock
Exchange market and has a vast distribution network. This
retail giant offers a wide product range which consists of
farm produced organic foods & beverages, clothing,
music, etc. Morrison's has a good network of both
traditional and digital marketing platforms. With a well
diversified market supply chain, it is the largest buyer of
British farm produce and is extending its reach to more
suppliers.
Discuss which ethical philosophy the company follows
There are numerous moral and ethical responsibilities that
every business organization (be it a manufacturing, retail, or
service provider firm) needs to follow. These are also at
times known as corporate social responsibilities. The reason
of it being called so is because the larger concept of
business ethics demands that the organizations should
properly focus on fulfilling its surrounding responsibilities
in the form of environmental, social, and corporate
requirements. For instance, the retail industrial business,
like others, also need to take into consideration several
practices of honest, reliable, and ethical behaviours in their
organizational structure.
There are two type of stakeholder Morrison company has, and they are as follows-
Internal Stakeholders
- The Internal Stakeholders are all the Stakeholders that operate inside the company like the
employees, owners, shareholders and the mangers of the organization. The internal shareholders are
the ones that manage company from the inside and carefully set business standards for all the people.
External stakeholders-
The external stakeholders are people and the organization that operates outside the business. They
include the suppliers, governments, consumers, creditors and the trade unions. The external
shareholders are the ones that impact from outside to the company and plays a important role in
designing the product.

Ethical challenges
There are several issues that the Morrison company has
faced in the past because of the continuous change in the
global environment today.
Diversity issues-The diversity in the
organization plays a very important role in it
as diverse organization creates a feeling of
equal opportunities and mutual respect at the
workplace. The Morrison in the past does not
have the diverse cultural environment
Fundamental ethical issues-This is the
essential issue that the Morrison company has
faced in the past to build trust and integrity
among its employee
Decision- making ethics-There are times when
the Morrison company faces the difficulties
regarding the ethical issues' ans it was able to
solve it through a defined process
role of Key stakeholders
Employees-The employees of Morrison company is the key
stakeholders of the company as they create the goods and the
services for the company and the qualities they offer directly
affects the consumer support.
Government-the government is another stakeholder that work
outside the business but it very important for the companies as
their rules and regulations affect companies at large
Consumers-The Morrison company primary and the main
stakeholders are the consumers.
Suppliers-- the another important external stakeholder is the
supplier, without proper supply chain management no company
can survive in the market for too long
Shareholder-They are the main stakeholders as their decisions
impact companies the most. Investors, shareholders and
stockholders all are important for providing funding to the
company
Conclusion-
From the report above we saw the concept of ethical company
the Morrison and also found out the reasons that why the
company is considered as the Morrison. We also discussed
various ethical policies of the company and the ethical
challenges that the company has faced in the past not only this
the further report also contains the five key stakeholders that the
Morrison company has and their role in maintaining the
standards of the company.
REFERENCES
Books and journals
Boudreaux, C. J. 2020. Ethnic diversity and small business venturing. Small Business Economics. 54(1). pp.25-41.
Stahl, B .C. and et.al., 2022. A European Agency for Artificial Intelligence: Protecting fundamental rights and ethical
values. Computer Law & Security Review. 45. p.105661.
Назаров, А. С., 2020. Psychological aspects of managerial decision making. Молодой ученый, (44), pp.45-48.
Kujala, J. and et.al., 2022. Stakeholder engagement: Past, present, and future. Business & Society,
p.00076503211066595.
Sakawa, H. and Watanabel, N., 2020. Institutional ownership and firm performance under stakeholder-oriented
corporate governance. Sustainability.12(3). p.1021.