Niche Tourism Report: Features, DMOs, and Ethical Considerations

This report delves into the concept of niche tourism, differentiating it from mainstream tourism by highlighting its focus on specific market segments and tailored experiences. It analyzes the development of a particular niche tourism product, All Saints Church in Brixworth, and critically evaluates the role of Destination Management Organizations (DMOs) in marketing this segment. The report also examines the impact of social media on contemporary tourism marketing, with a focus on millennial tourists, supported by relevant theoretical frameworks. Furthermore, it critically evaluates the impact of ethical principles and guidelines on the tourism industry, discussing trends towards ethical, responsible, and sustainable tourism, alongside organizational responses. Finally, the report critically discusses cultural tourism as a mediated performative experience, analyzing the concept of the tourism gaze within the context of globalization and authenticity, supported by research and theoretical frameworks.

1. Define the concept of niche tourism and analyse the key features which distinguish it
from mainstream tourism. Trace the development of a specific niche tourism product
and critically evaluate the role of destination management organisations (DMOs) in
marketing this tourism segment. Support your analysis with reference to relevant
research and industry examples.
Niche tourism is known for referring to the specific tourism product which can
be tailored in order to meet the particular audience or the particular market segment.
According to the Kotler, Bowen and Baloglu (2017) Niche Tourism refers to the numerous
speciality which are known for forming various types of tourism experience, which has
emerged over the years. In the present date the term Niche Tourism is mainly used by
the tourist industry and academics. But however there are various types of concepts
which might or might not gain any type of popularity among the members or the
tourists. Whereas on the other hand mainstream tourism is known for referring to the
tourism in well-known places with the help of conventional means. This might in a way
include visiting various types of vacations or well-known places with the general goals of
pleasure. All Saints Church, Brixworth, Northants is one of the specific niche tourism
product which is very famous in UK tourism. The main or specific role of the destination
management organizations is to attract huge amount of tourist towards itself.
According to the author Kotler, Bowen and Baloglu (2017) the place is generally a
place of worship in Brixworth which is denoted by the Anglo architecture and human
culture. Therefore the place is mainly known for attracting huge amount of middle aged
tourist as well as the old aged tourist who are known for worshipping the Go in the
temple. It was mainly found out by the British Architectural organization which was
leaded by Sir Alfred Clapham. The architecture was found in the 7th century and still in
the present date the church is known to be one of the oldest English Church available.
2. Critically evaluate the impact of social media in contemporary tourism marketing and
branding strategies with specific reference to ‘millennial tourists. Your analysis should
be supported with reference to relevant theoretical framework(s) and industry
examples.
Social media always had a positive impact on the tourism industry, the growth of
the internet in the present date has consistently supported the globe due to the
increase in the social media in the society. According to the author Higham, (2018)
different types of social media platforms are known for covering various types of
support and has already formed or created new users or has created new opportunities
for the particular business organization. Hopefully among the industries it can be said
that the business organizations are quickly running into the social media usage as

because it is helping them to increase their customers’ base in the market. Despite of
the contribution which is almost close to 25% of the GDP the government of the country
is also able to analyse the difference with the impact of the industry. The extensive use
of the social media is used by the tourism industry I order to directly attract the
millennial present in the society. According to the author Higham, (2018) on a particular
research on the impact of social media on the millennial, it has been explored that there
are various or different levels of tourists visiting destination. Despite the increase in the
tourist there has been seen a noticeable amount of change in the studies.
3. Critically evaluate the impact of ethical principles and guidelines on the tourism
industry. Discuss contemporary tends towards ethical, responsible and sustainable
tourism and analyse the ways in which tourism organisations respond to these trends.
Support your analysis with reference to relevant research and industry examples.
4. Critically discuss the notion of cultural tourism as a mediated performative experience.
Analyse the concept of the tourism gaze in the context of cultural tourism with
reference to globalisation and authenticity. Support your analysis with reference to
relevant research and theoretical frameworks.

References
Higham, J., 2018. Sport tourism development. Channel view publications.
Kotler, P., Bowen, J.T., Makens, J. and Baloglu, S., 2017. Marketing for hospitality and tourism.