Analysis of CSR Activities and Strategies for Ethicall Company

This report analyzes the Corporate Social Responsibility (CSR) activities of Ethicall Company, utilizing thematic analysis of primary data collected through questionnaires from the company's managers. The analysis reveals key themes: the company's belief in CSR, its role in achieving a competitive advantage, the most effective CSR activities for competitive advantage (primarily high-quality service), and the challenges faced, such as the underrepresentation of female employees. The findings indicate that Ethicall Company's managers generally support CSR initiatives, with a focus on providing quality services and fair treatment to clients. The report also highlights the importance of the HR department in implementing CSR policies. Recommendations include fostering female employee participation and ensuring HR's responsibility for CSR activities, along with monitoring by owners and managers. The reflection section discusses the learning experience, including the use of MS Project software for project management tasks and the significance of CSR strategies for positive company representation. The report also includes a competency assessment of the skills developed during the project, identifying areas for further improvement.

Analysis
- Analyze data using appropriate tools
Data is analyzed using thematic analysis method.
- Results of analysis
- Theme 1: Company believes in application of CSR activities.
Do the Ethicall company believes in application of CSR activities? Frequency Percentage
Definitely 3 60
Probably 1 20
Rarely 1 20
Definitely not 0 0
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- Findings and analysis: The above theme has focussed on company's belief on CSR
activities. As per the analysis, managers of cited company have shown their positive
response in this regard. 60% of managers are in strong favour of CSR activities while 20%
of managers say that CSR activities are important only sometimes. On other hand, 20%
managers have also responded that they rarely believe in CSR activities as it is not important
for them.
- Theme 2: There is a great role of CSR activity in achieving competitive advantage.
In your opinion, is there any role of CSR implementation in achieving
competitive advantage? Frequency Percentage
Strongly agree 2 40
Agree 2 40

Neutral 0 0
Disagree 1 20
Strongly disagree 0 0
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- Findings and analysis: The above theme depicts the importance of CSR strategies in
achievement of sustainable competitive advantage. As per the analysis, 80% of managers
have said that there is a considerable role of CSR policies in attainment of competitive
advantage. While in the response of this question, about 20% of managers have shown a
negative response and they do not believe any significant role of CSR policies in
competitive advantages.
- Theme 3:Giving high quality of services to clients is most helpful strategy in
achieving sustainable competitive advantage.

Which CSR activity has mainly proved to be of attaining sustainable
competitive advantage? Frequency Percentage
Donating amount of profits for charity 0 0
Development of society 1 20
Providing assistance to vulnerable groups 1 20
Giving highly developed services to clients 3 60
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- Findings and analysis: The above theme has talked about major activity of CSR in
context of Ethicall organisation which has proved to be of importance in competitive
advantage. As per the analysis, it has been discovered that 60% of managers believed in
developed and quality service of firm. They have shown their favour that with the help of

better services enterprise has attained its CSR policy implementation in effective way. While
about 20% of managers believe that developing society through their work has helped in
attainment of competitive advantage. Similarly, other 20% are in favour of assistance which
they have provided to the vulnerable group of society. No manager has supported to the
donations as company already works for charity fundraising therefore they do not involve in
any separate donation of funds.
- Theme 4: Less participation of women employees is the main issue faced by
Ethicall company.
Which of the following issue you have apparently noticed in your
(Ethicall) organisation? Frequency Percentage
Lack of Welfare activities for employees 1 20
Less participation of women employment 3 60
Less engagement in CSR activity 1 20
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- Findings and analysis: The above theme has stated that 60% of managers in
organisation have said that lack of female employee participation in the organisation is a
major concern in present time. They have a lesser ratio in the firm as compared to male
ones. While 20% of managers have said that there is no proper arrangements of welfare
activities for workers which is a major concern. 20% of managers have said that major issue
in enterprise is its less engagement towards CSR activity.
- Theme 5: Human resource department is best suited for application of CSR policies.
Which department is better eligible for applying CSR activities in
organisational premises? Frequency Percentage
Human resource 4 80

CEO and owners 1 20
Senior management 0 0
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- Findings and analysis: The above theme has shown that managers of said entity
t6hink that HR department is most suitable for application of CSR activity within premises.
80% of mangers have shown their positive response towards this respect while 20% of
mangers think that CEO and owner of organisation should be entrusted with this
responsibility for better response and application.
- Theme 6: Providing fair services to clients will be best suitable strategy for
application of CSR activity.
Which strategy you will recommend for application of CSR activity in Frequency Percentage

better way?
Development of infrastructures in surrounding environment 1 20
Developing employees of company 1 20
Fair service providing to clients and needy people 3 60
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- Findings and analysis: The above theme has shown that 60% managers are favoring
about the fair service delivery by organization for application of CSR strategy in best way.
According to them, with the help of quality service they can easily attain the better CSR
application policy. While 20% of managers think that by developing infrastructures they can
have better approach towards the implementation of CSR policy. On other hand, 20% agree

that employees of firm must be developed through various strategies so that they can have
better implementation of CSR.
Recommendations
 The cited firm must foster the employment of female workers within organization with the
help of HR. the HR department of enterprise can develop strategic campaign that can
highlight some good features that are advantageous for female workforce so that they can be
attracted for job.
 The managers and owner of said company must make HR department responsible for
application of CSR activity in entire department. This will help in better implementation of
policies and activities. Owners and managers must be responsible for monitoring the
activities of CSR.
Reflection
The report conducted on managing successful business project has helped me in understanding
the CSR policy and its importance in current business world. In addition to this, the project has
been made with the help of primary data in which questionnaire has been filled out from the
mangers of Ethicall Company. The project has also covered work break down and Gantt chart
for which I have used the MS project software as well. Thus, it helped in enhancing my
knowledge on a new software. Apart from this, I understood the significance of managing a
project and various tasks involved in it for a better structure of plan and activities.

In addition to this, with the help of this report, I learned about CSR implementation strategies
which helps an organization for presenting themselves in a positive way and this reflects that
research study will prove effective for the business firm.
Competency Have I have developed this
area
What I need to do to develop
further in this area
Analytical skills Yes Need to clear statistical
concepts and thinking in
logical manner.
Research skills Yes Need to do depth study on
research topic.
Strategic thinking Yes Need to understand situation
from multiple angles.
Project planning Yes Need to use more functions in
project management software.
Communication skills Yes Need to improve listening
power.
Report writing Yes Need to use more technical
words and concise sentences.
Negotiation Yes No to keep self-strong points
in front of other person.
Team building Yes Giving proper guidance and

leadership to all subordinates.
Delegation Yes Reviewing strength and
weakness of all subordinates
and accordingly tasks will be
delegated to subordinates.
Budget planning Yes More comprehensive budget
will be prepared.
Risk assessment Yes Estimation of likelihood of
certain event will be made.
Progress monitoring Yes Excel sheet will be used to
identify days that are
remaining to complete
project.