Business and Law Ethics Approval Form: Branding and Customer Behavior

This document is an ethics approval form for a research project titled "The impact of branding on customer behavior: Comparative Analysis of Hilti and DeWalt." The form, submitted by Yasser Mongy, details the research procedures, including informed consent, participant recruitment, and data collection methods. It addresses ethical considerations such as participant voluntariness, potential risks, and data privacy. The research aims to identify factors impacting employee motivation, focusing on Google as a case study, and involves stakeholder strategy development and portfolio analysis using BCG, GE-McKinsey, and Synergy matrices, as part of an MBA501 assignment. The form also outlines the research instrument (questionnaire) and steps taken to ensure appropriate permissions, adhering to the Data Protection Act 1998. The assignment involves analyzing generic strategy programs for Facebook stakeholders and recommending specific strategic programs. The project was approved in its current form.

Faculty of Business and Law Ethics Approval Form, January 2018
Faculty of Business and Law
Postgraduate Taught Research Ethics Application Form
Title of Project The impact of branding on customer behavior-
Comparative Analysis of Hilti and DeWalt
Name of Researcher Yasser Mongy
SECTION A
YES NO N/A
1 Will you describe the main research procedure to
participants in advance, so that they are informed
what to expect?
YES
2 Will you tell participants that their participation is
voluntary?
YES
3 Will you obtain consent from participants? YES
4 If the research is observational, will you ask
participants for their consent to being observed.
YES
5 Will you tell participants that they may withdraw
from the research at any time and for any reason?
YES
6 With questionnaires/interviews, will you give
participants the option of omitting questions they
do not want to answer?
YES
7 Will you describe the main research procedure to
participants in advance, so that they are informed
what to expect?
YES
If you have ticked No to any of questions 1-7, then your project is NOT
low risk
8 Will your project involve deliberately misleading
participants in any way?
NO
9 Is there any realistic risk of any participants
experiencing either physical or psychological
distress or discomfort?
NO
10 Will it be possible to link identities or trace
information back to individual participants in any
way?
NO
11 Will the study involve discussion of sensitive
topics (e.g. sexual activity, drug use, ethnicity,
political behaviour, potentially illegal activities)?
NO
12 Will financial inducements (other than reasonable
expenses, compensation for time or a lottery /
draw ticket) be offered to participants?
NO
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Faculty of Business and Law Ethics Approval Form, January 2018
If you have ticked Yes to questions 8-12, then your project is NOT low
risk
YES NO N/A
13 Does your project involve work with animals? NO
14 Do participants fall into any of the following special groups?
If they do, please outline on page 2 how you will take account of their
needs.
Note that you may also need to obtain satisfactory Disclosure
and Barring Service (DBS) clearance
YES NO N/A
a) School Children? NO
b) People with learning or communication
difficulties
NO
c) Patients NO
d) People in custody NO
e) People engaged in illegal activities (e.g.
drug-taking)
NO
SECTION B
Please provide full details of your project below
(if insufficient detail is provided and the precise nature of the study is
not clear your supervisor will NOT approve the project and your form
will be returned)
State the aims and objectives of this research:
The aim of the research is to identify the factors and activities that act as an impact on the
motivation of job performance of employees. The aim is to focus the study on Google,
one of the best and reputed organisations in the world
 To identify the activities perceived by Google that has an impact on the motivation
on the job performance of employees
 To identify the effectiveness of the techniques that has been implemented to
attend the organisational objective
 To identify the involvement of the employees in the decision-making activities
 To recommend ways to improve the impact of motivation of the employees
How will participants be recruited? Who will they be (i.e. number,
age, and gender?):
The selected participants are the department head of Google. The experienced people
leading the departments are considered for the research
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Faculty of Business and Law Ethics Approval Form, January 2018
Details of the informed consent process (If required, use the Informed
Consent and Participant Information Sheet templates provided and
submit with this form):
The information consent form must be filled up in a proper manner in order to
ensure the participation of the employees in the best possible manner without
any form of controversy and problems that might occur in the future. The
presence of the consent form will ensure the success of the research in a
proper manner. The consent form must be presented to the participants before
undertaking the research to obtain their consent.
Description of the method (please submit your research instrument
(survey questionnaire, interview questions that you will be using to
collect data with this form if relevant):
The research questions
 What activities are perceived by Google that have an impact on the
motivation on the job performance of employees?
 How efficiently has these techniques been implemented to attend the
organisational objective?
 Are the employees involved in the decision-making activities?
 What recommendations can be made in order to improve the impact of
motivation of the employees?
The questionnaire has been provided in the appendix of the research.
Where will this research be conducted?
The research will be conducted in the workplace at Google
What steps have been taken or will be taken to ensure appropriate
permissions are obtained? (N.B. provide a copy of correspondence i.e.
letter, emails granting you permission must be submitted with your
ethics submission):
Every researcher need to take into consideration ethical issues so that the
dissertation can continue effectively and in a proper manner. One of the
important ethical considerations that are needed is the fact that the data
collected for the research is based on the Data Protection Act 1998. Every data
collected for the dissertation need to be used only for the research purpose.
None of the information of the data can be used for any other work apart from
the research. The participants that have been approached to assist in the
research cannot be forced to provide responses against their will. The
responses cannot be manipulated to suit the requirements of the dissertation.
The data collected has been based on authentic sources such as company
approved websites, financial statements as well as direct interaction with the
three department managers of Google
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Faculty of Business and Law Ethics Approval Form, January 2018
Name (Caps)
YASSER MONGY
Signature of Student
Yasser Khalid Mohamed Mongy
Date:
20/07/2019
This project has been
approved in its current form
declined and will need to be revised and resubmitted
The following required revisions are stipulated.
Print Name
Supervisor:
or
Module Leader:
Signature Date:
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