Cardiff Metropolitan University: Ethics and Hospitality Consumer

This document presents an ethics approval application from Cardiff Metropolitan University, focusing on a research project investigating the impact of local culture on consumers of a hospitality organization, specifically Premier Inn. The study employs a mixed-methods approach, combining qualitative and quantitative data collection through surveys administered to 50 regular customers. The application details the research design, potential risks (including time and budget constraints for the researcher and confidentiality breaches for participants), and measures to mitigate these risks through planned study management and ethical data handling. The document includes declarations of adherence to Cardiff Met's research governance framework, confidentiality, and anonymity requirements. It outlines the process for ethics review and approval, including conditions for approval and relevant signatures.

CARDIFF METROPOLITAN UNIVERSITY
APPLICATION FOR ETHICS APPROVAL
When undertaking a research or enterprise project, Cardiff Met staff and students are obliged to complete this form
in order that the ethics implications of that project may be considered.
If the project requires ethics approval from an external agency (e,g., NHS), you will not need to seek additional
ethics approval from Cardiff Met. You should however complete Part One of this form and attach a copy of your
ethics letter(s) of approval in order that your School has a record of the project.
The document Ethics application guidance notes will help you complete this form. . The School or Unit in which you
are based may also have produced some guidance documents, please consult your supervisor or School Ethics
Coordinator.
Once you have completed the form, sign the declaration and forward to the appropriate person(s) in your School or
Unit.
PLEASE NOTE:
Participant recruitment or data collection MUST NOT commence until ethics approval has been obtained.
PART ONE
Name of applicant: Click here to enter text.
Supervisor (if student project): Click here to enter text.
School / Unit: Click here to enter text.
Student number (if applicable): Click here to enter text.
Programme enrolled on (if applicable): Click here to enter text.
Project Title: Identifying the effect of local culture on the Consumer
of hospitality organization.
Expected start date of data collection: Click here to enter a date.
Approximate duration of data collection: Click here to enter text.
Funding Body (if applicable): Click here to enter text.
Other researcher(s) working on the project: If your collaborators are external to Cardiff Met, include
details of the organisation they represent.
Will the study involve NHS patients or staff? No
Will the study involve human samples
and/or human cell lines?
Yes
Does your project fall entirely within one of the following categories:
Paper based, involving only documents in
the public domain
Yes
Laboratory based, not involving human
participants or human samples
No
Application for ethics approval v6 October 2016 1

CARDIFF METROPOLITAN UNIVERSITY
APPLICATION FOR ETHICS APPROVAL
Practice based not involving human
participants (eg curatorial, practice audit)
No
Compulsory projects in professional practice
(eg Initial Teacher Education)
Choose an item.
A project for which external approval has
been obtained (e.g., NHS)
Yes
If you have answered YES to any of these questions, expand on your answer in the non-technical
summary. No further information regarding your project is required.
If you have answered NO to all of these questions, you must complete Part 2 of this form
In no more than 150 words, give a non-technical summary of the project
A prior approval will be taken up from the hospitality organisation named Premier Inn, whose regular
customers will be interrogated with assistance of a survey form/ Questionnaire.
DECLARATION:
I confirm that this project conforms with the Cardiff Met Research Governance Framework
I confirm that I will abide by the Cardiff Met requirements regarding confidentiality and
anonymity when conducting this project.
STUDENTS: I confirm that I will not disclose any information about this project without the prior
approval of my supervisor.
Signature of the applicant: Date:
FOR STUDENT PROJECTS ONLY
Name of supervisor: Date:
Signature of supervisor:
Research Ethics Committee use only
Decision reached: Project approved
Project approved in principle
Decision deferred
Project not approved
Project rejected
Project reference number: Click here to enter text.
Name: Click here to enter text. Date: Click here to enter a date.
Signature:
Details of any conditions upon which approval is dependant:
Click here to enter text.
Application for ethics approval v6 October 2016 2

CARDIFF METROPOLITAN UNIVERSITY
APPLICATION FOR ETHICS APPROVAL
PART TWO
A RESEARCH DESIGN
A1 Will you be using an approved protocol in your project? Choose an item.
A2 If yes, please state the name and code of the approved protocol to be used1
Click here to enter text.
A3 Describe the research design to be used in your project
A mixed research approach will be used to carry out this study, comprising both qualitative and quantitative
analysis.
50 regular customers of Premier Inn, UK has been selected as sample participants.
A thematic analysis of the findings will be done on the basis of the acquired responds.
A4 Will the project involve deceptive or covert research? No
A5 If yes, give a rationale for the use of deceptive or covert research
Click here to enter text.
A6 Will the project have security sensitive implications? No
A7 If yes, please explain what they are and the measures that are proposed to address them
Click here to enter text.
B PREVIOUS EXPERIENCE
B1 What previous experience of research involving human participants relevant to this project do you
have?
Click here to enter text.
B2 Student project only
What previous experience of research involving human participants relevant to this project does your
supervisor have?
Click here to enter text.
C POTENTIAL RISKS
C1 What potential risks do you foresee?
Some potential risks for the researcher if to manage a definite time and budget to conduct an effective study on
due period of time. However, risk to the participants involves breaching of any of their confidential data without
their consent.
C2 How will you deal with the potential risks?
The risks associated with the researcher will be managed by undertaking a planned study. Although, participant’s
risk will be together managed by the investigator by adopting an ethical approach of study.
When submitting your application you MUST attach a copy of the following:
 All information sheets
 Consent/assent form(s)
An exemplar information sheet and participant consent form are available from the Research section of the
Cardiff Met website.
1 An Approved Protocol is one which has been approved by Cardiff Met to be used under supervision of designated members of
staff; a list of approved protocols can be found on the Cardiff Met website here
Application for ethics approval v6 October 2016 3