A Report on Ethics and Corporate Social Responsibility at Yamaha

This essay examines the corporate social responsibility (CSR) practices of Yamaha, highlighting the importance of CSR in achieving sustainable development by providing social, environmental, and economic benefits to all stakeholders. It identifies key issues related to Yamaha's CSR, including the increasing customer interest in ethical conduct, competition in labor markets, and stakeholder expectations. The essay suggests strategies to address these issues, such as creating strategic connections, increasing upfront ownership and involvement from causes, and demonstrating commitment beyond monetary support. Furthermore, it outlines methods for monitoring ongoing changes in social responsibility through data collection and analysis, emphasizing the use of CRM software to track customer retention and understand organizational changes. The essay concludes by referencing relevant literature on corporate social responsibility and strategic expansion models.

Running head: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Name of the Student
Name of the University
Author Note

1ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility is a vital approach that helps the organization in
sustainable development by giving social, environmental and economic benefits for all the
stakeholders of the company (Schwartz 2017). Yamaha is taken as the chosen organization in
this assignment (Yamaha Motor Global Site 2018).
1. The issues related to the corporate social responsibilities are:
 In the past, government was highly dependent on the regulation and legislation to
provide environmental and social support in the business market sector. The resources
of the government are shrinking and this is leading to the non-regulatory and
voluntary initiatives of the stakeholders of Yamaha.
 According to the reports published by Environics International the customer is
becoming more interested in the ethical conduct of the business organization. This has
also influenced the purchasing decision of the customer. The reports have also proved
that 1 out of 5 customers have either rewarded or punished and organization based on
their CSR practices (Minnee et al. 2013).
 The competition in the labor markets have increased. Employees are looking for
better paychecks and benefits and looking out for the employers whose operating
policies and philosophies are matching their own principles. In order to attract better
and skilled labors Yamaha is forced to improve the conditions for the employees.
 Stakeholders of the companies are showing many interests in the business affairs. The
companies are implementing policies that ensure that the partners handle themselves
in a responsible manner. Some implementing code of conduct for the suppliers, so
that the other company’s strategies and policies do not hamper their reputation.
2. The issue of the CSR can be solved by the following ways:

2ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
 Creating strategic connection: Yamaha’s biggest mistake is that they tend to build
partnership rather than building good strategies. Before collaborating or building
partnership with the brands, Yamaha need to analyze that the cause of partnership is
right fit for the company or not.
 Increased upfront ownership and involvement from causes: Though it might be very
easy to blame the lack of vision of Yamaha but the nonprofits are also to be blamed.
When it comes to build a CSR program, a nonprofit cause affects the organization due
to the perception of getting favor from the organization or brands they are involved
(Natesan et al. 2016).
 Commitment: Giving monetary support is one of the easiest things in case of CSR
program. Writing a cheque needs less effort and the thin that requires more effort, is
the time from the people who works for the organization. Time is the real
commitment; having committed people working for the objective of the organization
is what inspires most.
3. To monitor the ongoing changes the organization can follow these steps:
 Data collection: Data collection will help to monitor the ongoing changes.
Periodic surveying can help Yamaha in monitoring any change in the social
responsibility. Many organizations use the CRM software to track the customer
retention information (Palinkas 2015) Yamaha can also use the CRM software in
their organization.
 Analyze information: Yamaha’s managers should look into the data that is
collected regularly to understand the change that is happening in the organization.
Analyzing the change will help to tackle the changes and make the operation more
effective.

3ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

4ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
References:
Minnee, F., Shanka, T., Taylor, R. and Handley, B., 2013. Exploring corporate responsibility
in Oman–social expectations and practice. Social Responsibility Journal, 9(2), pp.326-339.
Natesan, R., Yang, W.T., Tannir, H. and Parikh, J., 2016. Strategic expansion models in
academic radiology. Journal of the American College of Radiology, 13(3), pp.329-334.
Palinkas, L.A., Horwitz, S.M., Green, C.A., Wisdom, J.P., Duan, N. and Hoagwood, K.,
2015. Purposeful sampling for qualitative data collection and analysis in mixed method
implementation research. Administration and Policy in Mental Health and Mental Health
Services Research, 42(5), pp.533-544.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Yamaha Motor Global Site. (2018). Yamaha Motor Co., Ltd.. [online] Available at:
https://global.yamaha-motor.com/ [Accessed 4 Jul. 2018].