This document is a completed ethics application form submitted by a student for a research project focused on customer satisfaction at John Lewis. The application includes sections on the research project description, ethics checklist, and data management and storage statements. The project aims to investigate strategies for enhancing customer satisfaction towards the brand, identifying the importance of customer satisfaction, challenges faced by managers, and ways John Lewis mitigates these challenges. The methodology involves a qualitative research design using secondary data collection from sources like documentaries, articles, and books. The application confirms the use of only secondary data and addresses ethical considerations, including data security and confidentiality, as required by the university. The student confirms that the project has no significant ethical implications and received guidance on ethical research practices. The document highlights the importance of informed consent, voluntary participation, and data confidentiality. The student has also provided the research questions, aims and objectives and also included the references for the research.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
