Research Ethics: Online vs. Offline Promotion Impact on Brand Image

This document is a research ethics approval form for a student project investigating the difference between online and offline promotion and their impact on brand image at T.K. Company. The form outlines the research methods to be used, including interviews, questionnaires, data analysis, and secondary research. It addresses ethical considerations related to participant recruitment, informed consent, data storage and security in compliance with the Data Protection Act (1998). The form also includes sections on potential ethical issues, data access, and dissemination of findings. The student confirms adherence to the institution's Research and Ethics Policy and acknowledges discussing ethical concerns with their Unit Tutor. Desklib provides students with access to a variety of solved assignments and past papers.

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor. Please
complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title: Difference between Online and offline promotion How do they Impact Brand Image on T.K
company based on UK.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date: 09-11-2021
Intended research end date: 22-02-2022
Section 2 Project summary

Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) : Secondary research
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 18>
How will participants be recruited (identified an approached)?
Email, Text
Describe the processes you will use to inform participants about what you are doing:
By using questionnaire, all information or data regarding the research will be given to the
participants

How will you obtain consent from participants? Will this be written? How will it be made clear to participants
that they may withdraw consent to participate at any time?
By giving accurate information or data to the participants, investigator can easily consent from the
participants.
Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to
answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent to be
observed. Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary of your
findings in general) Yes No
Section 4: Data Storage and Security

Confirm that all personal data will be stored and processed in compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research: Researcher
Where will the data be stored?
In mobile devices such as USB storage and laptops
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research: Researcher
Where will the data be stored?
In mobile devices such as USB storage and laptops

How long will the data and records be kept for and in what format?
May be 6 months
Will data be kept for use by other researchers? Yes No
Section 5: Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline
how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your research.
Please consider/address all issues that may apply. Ethical concerns may include, but are not limited to the
following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No

I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise in
the course of my research
Name: Date:
Please submit your completed form to the Cohort Leader and a copy to your supervisor only