Business Ethics: Online TV Broadcasting in War-Torn Regions

This report examines the impact and challenges of online TV broadcasting by Al-Jazeera and BBC in the war-torn Horn of Africa. It highlights the shift from traditional TV to online platforms due to the proliferation of online technologies. The report addresses the limitations of using online TV content in direct TV broadcasts, especially in conflict zones like the Horn of Africa, focusing on the advantages and disadvantages of online TV functions compared to conventional TV setups. It also discusses the financial components, modern challenges such as installation and internet access, and the importance of relevance and upgradeability. Furthermore, the report touches on the quality preparation of online digital content, the availability of exclusive materials, and the role of experienced commentators. It includes a research proposal outlining the research questions, sub-questions, data collection methods, cost analysis, timeline, and ethical considerations to provide BBC and Al Jazeera with guidelines on using online digital platforms effectively in TV broadcasting.

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Business Ethics
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Table of Contents
Executive Summary.......................................................................................................................2
Aims & Rationale...........................................................................................................................3
Background....................................................................................................................................4
Financial component....................................................................................................................4
Modern Challenges........................................................................................................................5
Relevance and upgrade.................................................................................................................5
Quality preparation in online digital content..............................................................................7
Research proposal..........................................................................................................................8
RQ: General characteristics of communication. Types, functions and sides of communication.
Communication as an exchange of information in online digital communication and what are the
effects?.............................................................................................................................................9
SQ1: what are the current industry sectors?...........................................................................9
SQ2: stakeholders in online TV broadcast..............................................................................9
SQ3: Priority areas of investment............................................................................................9
Data collection and sampling......................................................................................................11
Total cost for digital data broadcast..........................................................................................12
Research Timeline.......................................................................................................................13
Ethical consideration...................................................................................................................14
Conclusion....................................................................................................................................16

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References.....................................................................................................................................17
Executive Summary
The report aims at establishing the effect of TV broadcasting in the war-torn Horn of Africa for
both Al-Jazeera and BBC. Online content has been the best way to cover the war-torn region for
various reason in the war-torn part of Africa. The beginning of the 21st century was not the best
period in the history of television. The proliferation of online technologies has dealt a serious
blow to the positions of TV, previously (along with the newspapers) the main source of news and
other information for most people. Many now prefer to choose their online sites for credibility.
When compiling an entertainment program, an increasing audience relies not on the
broadcasters, but on their own, and searches for content on platforms like YouTube. To keep the
position, TV companies and content producers for TV began to develop their online services
(like Netflix), and TV manufacturers are introducing new features into their products. The result
of this development was the appearance on the market of Online TV platforms, combining the
possibilities of traditional TV and network resources. They can be divided into two categories:
TVs with built-in "online" capabilities and add-ons that extend the functionality of classic TVs.
Both classes of devices offer users similar opportunities: viewing traditional ether in combination
with Internet services. However, they have differences, due to both design features and nuances
of exploitation. What is better to buy, a TV with Online TV functions, or a conventional TV and

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a prefix to it - is difficult to say, since both options offer some advantages, but are not without
flaws. Which option is still preferable - now we will find out, having analyzed the critical
differences between these solutions.
Aims & Rationale
The research proposal aims at addressing the effect and limitation of online coverage for TV
stations in the Horn of Africa; the overreaching question is; what are the limitations of using
online TV content in direct TV broadcast especially in a war tone region like the horn of Africa.
The advantage of TVs with Online TV functions is their greater convenience when installing the
operation, especially online TV content. For BBC and Aljazeera, in case of dangers during a
shootout, they can upload the edited content on their online digital content like the Youtube and
their respective websites (Aledavood, et al., 2015). "Online" TV contains everything you need
and does not require additional equipment.
By purchasing Online TV, you get a set of tuners for viewing terrestrial, cable and satellite TV, a
processor, memory and operating system for working with online services, a media player for
viewing content from external storage devices, USB connectors for connecting them, and so on.
The management of all these possibilities is carried out with the help of one remote control
(Barrett and Orlikowski, 2016). A bunch of ordinary TVs and online set-top boxes are somewhat
more cumbersome and difficult to control. The power of a bundle of two devices requires two
consoles, which is not always convenient. We must also try to fix the Online TV set-top box so
that neither she nor the sticking cables are not conspicuous.
Background

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The war tone region of Somalia and Eritrea has been on constant war since the overthrow of the
then Somali land president Sied Barre in early 1990. Since then Somali and the horn of Africa
region has seen constant tussle between regimes and rebels trying to control the region.
Reporting and especially digital journalism has seen challenges with tens of journalist been
killed in the region. It is one of the most dangerous areas in the world for a journalist. However,
BBC and Al Jazeera have been in the for a front of reporting about the chaos, and the online
digital platform has been the best method for this.
It can be stated that regarding ergonomics and ease of installation, a TV with Online TV
functions is better than a separate set-top box. But there is one nuance: there are set-top boxes
equipped with a full set of TV functions (including those containing tuners), and many modern
TVs and monitors automatically go into sleep mode when there is no signal. For such a bundle,
you do not need two remote controls, so regarding convenience, it is not inferior to a
multifunctional "online" TV. It remains only to decide how to securely (or unnoticeably) fix the
media box.
Financial component
A conventional TV, like Online TV, contains about the same set of hardware components (tuner,
processor, memory), the only difference is that in online devices they are more functional.
Therefore, equipping the TV with an online platform raises the cost of the gadget, but
insignificantly. After all, the main and most expensive component of TV is the matrix, which
accounts for more than half of the cost of the device.

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Modern Challenges
An online platform has many hard challenges especially in installation, internet, and online
upload system. One universal device is often cheaper than a bundle of a TV with similar screen
quality and a set-top box that extends its capabilities. From the perspective of economic benefits,
the advantage is on the side of the "online" TV. Of course, there are budget Chinese media
boxes, the price of which is less than $ 50, but the set of their capabilities and speed of operation
are often far from ideal. A multifunctional device with a built-in tuner, a powerful processor,
ample memory, a fresh and constantly updated OS can pull by $ 200 or more (Brynjolfsson, et
al.,2018). If you consider that the most budgetary Online TV costs about $ 300, and more
functional - from $ 500, it turns out that a good Online TV console pulls at half the cost. If you
consider a variant with an IPS monitor used only for picture output, and a media box that
performs all functions, you will have to pay at least $ 500. This is more than a small modern
Online TV costs up to 32 ".
Relevance and upgrade
Even though for convenience, ease of use and financial performance, a universal TV with a
function Online TV is better than a bunch of conventional TV and set-top boxes, there is one
parameter by which the configuration of the two devices looks more interesting. This -
maintaining the relevance and the possibility of the upgrade. Buying an "intelligent" TV, you
need to be prepared for the fact that the current set of functions will remain with him always.
Manufacturers periodically release software updates, but they cannot fundamentally change the
functionality of these updates (Fisher, and Appelbaum, 2017).

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Given that progress in the field of electronics does not stand still, and TVs are accepted to buy
for ten years, or even more, over time Online TV can "turn into a pumpkin." Even if the TV
retains the ability to display a picture of high quality, thanks to a good matrix, its online
functions run the risk of becoming irrelevant. Changing the set-top box on Android will
permanently support the modern set of online TV functions (Brooks, et al., 2006). Changing the
prefix on Android will allow you to constantly support the modern set of online TV functions.
Photo: HI-TV.com For bundles of conventional TV or monitor and Android Online TV, the
device is more flexible. You can immediately choose a high-quality TV or a monitor equipped
with a good matrix, to update the "online" component as soon as possible. A pair of a good TV
with an IPS screen and a media box will cost more than a universal device, but when the
hardware or software of the set-top box becomes obsolete - it can easily be changed to a newer
and more functional one. If you turn the TV every few years, do not want to (it's very expensive
if it's about large models for a couple of hundreds of thousands of rubles), then it's worth to look
specifically at the option with a bundle of TV and set-top box (Joshi and Garcia, 2018).
After all, a good IPS screen can please a clear picture and after 5-10 years of operation, and the
periodic change of the media box to a more current model will support an advanced set of
functions. If the most advanced feature set is the primary requirement for a TV, the TV itself,
focusing on the quality of the screen, and separately - the media box, focusing on its parameters
and capabilities? There is, of course, a third option, the most expensive, but also the most
versatile. For the first time not to get used to a bunch of two devices, you can buy the Online TV,
offering top-end functionality and the highest picture quality. And after a time when its online
functions become obsolete, you can buy a media box of the latest model, refreshing with it the
functionality of the gadget.

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Quality preparation in online digital content
Quality of preparation of issues. Although on the Internet and there are many blogs, reports,
comments on various, including sports topics, but not usually of rather low quality and
professionalism, and do not go to any comparison with the TV releases. Transmissions on any
channel are carefully prepared, edited, verified. In the end, viewers receive a product of the
highest quality, which cannot be said about the Internet;
Availability of exclusive materials. Only a good channel can offer such material, which is
unlikely to be reached by any other source. Signed agreements on partnership, interaction, help
good channels to get the freshest of the world of sports, the right to conduct unique broadcasts
(Gomez, et al., 2018);
Experienced commentators who have a lifetime relationship with the world of sports and can tell
the audience a lot of interesting things. Such clear and hitting the very point of comments, as on
a good channel, it is still worth looking. But at the same time, the Internet is gaining more and
more fans, because now there is such an opportunity as a TV online. Now everyone who has
access to the Network can watch the broadcast of matches from the TV in high quality right
through the Internet. You no longer need to run to the TV at the set time, so as not to miss
anything. All you need is Internet access. And what is most pleasant, even the usual mobile
coverage is now quite enough to comfortably watch matches even on the street from your online
phone or tablet.
Who benefits from using this opportunity? Yes, virtually every person. After all, television
imposes many restrictions: viewing only at a certain time, only where there is a TV, etc. The

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Internet hears all these restrictions. Here you can watch live TV in good quality 720 without
applying any special efforts and without paying any money. Simply make a connection to the
web and watch any match with your favorite players and teams in the same place and from the
device that will be most convenient for you. High-quality image, sound, stable signal without
any glitches and hindrances will make viewing just beautiful and wonderful time, which you will
want to repeat again and again.
Research proposal
The purpose of the research is to provide BBC and AL Jazeera with an analysis and a clear
guideline on the challenges and gaps with the use of the online digital platform in TV broadcast
in areas like North of Somalia and Mogadishu. The research also analyses the reputation of the
region in TV broadcast and engagement with relevant authorities and the community. The
objective is to provide strategic development of TV broadcast through online digital content.
Not so long ago television was for most people the main way of spending leisure time, and the
TV in the evenings collected all the family from its screen. Today, everything has changed
dramatically, because now the era of the Internet. However, even today many people regularly
watch TV programs, news on TV, TV shows and all kinds of shows. That is why companies like
MTS are implementing separate services aimed at satisfying the needs of customers who prefer
to watch television. So the "MTS TV" option appeared, which we plan to consider in detail in
our today's article. Advertising What is "MTS TV" This service, as it is easy to guess, allows
MTS subscribers to access the viewing of TV channels and content broadcasted on TV from
their online phone, tablet or computer. It is noteworthy that the service is offered for use in the
Multiscreen format so that you can view content in the paid subscription right away on several

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devices (Kim, Yahoo! Inc, 2014). Having connected "MTS TV", you can view it, for example,
on your online phone, home TV, on your child's tablet, online phone or other relatives' computer.
"MTS TV", this is the ideal solution, which is suitable for many situations: Ask a question! If
you have any problem on this article, then do not hesitate and ask in the comments.
We will try to respond promptly. However, if you have an old Online phone or even a more or
less advanced button device, the use of MTS TV will be available to you. However, in this case,
access to viewing will be opened only when using the browser version of the service. (Hawkins,
et al., 2016) By the way, the operator implemented a special service for checking the devices for
compliance with technical specifications (Kenney and Zysman, 2016). Make sure that the video
is playing on the screen and there is a sound on it. If this happens, the device used is suitable for
use in conjunction with the service. The same resource should be used in the case of watching
television on laptops and desktop computers.
RQ: General characteristics of communication. Types, functions, and sides of the
conversation. Communication as an exchange of information in online digital connection
and what are the effects?
SQ1: what are the current industry sectors?
SQ2: stakeholders in the online TV broadcast
SQ3: Priority areas of investment.
General characteristics. Communication is such a kind of contact when the interacting parties are
living beings (in a broad sense). Interpersonal communication is a process that is carried out with
the help of speech and non-verbal means, involves interaction between several people, as a result

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of which psychological contact and certain relations between participants (in a narrow sense)
arise.
As complex research, there are various methods of collecting the data. The online digital
effectiveness includes; observation, interviews, and questionnaires. There are many theories on
where the types of communication considered. If the content of the process is taken as a
criterion, then we can distinguish the following types: 1. Material communication - exchange of
objects of activity. 2. Cognitive communication is the exchange of knowledge. 3. Emotional
communication - the exchange of emotional states. 4. Motivational communication - the
exchange of all components of the motivational sphere of the individual. 5. Activity
communication - the transfer of actions. If the motive of communication takes the criterion: 1.
Modal dialogue - the purposes of the participants lie in the real discussion. 2. Digital
communication - the purposes of participants lie outside the limits of communication -
instrumental. If the means of communication are taken as the criterion: 1. Direct and Mediated.
2. Direct and indirect - the presence of personal contact (direct). Through the intermediary -
indirect. 3. Verbal and non-verbal. If a psychologist takes the criterion. A distance between
partners: social-role, business, intimate-personal (Hänninen, and Paavola, 2018.
Communication functions: 1. Contact - establishing the state of readiness for receiving and
transmitting a message, as well as maintaining the relationship. 2. Information - information
exchange. 3. Incentive - stimulating a specific activity of the partner in communication so that he
realizes a particular type of business. 4. Coordinating - implementation of mutually organizing
actions in the performance of joint activities. 5. The function of understanding is an adequate
understanding of each other. 6. Emotional - through communication we can change and create

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certain emotional states in ourselves or with a partner. 7. The function of establishing
relationships - through conversation, each of us can be aware of and fix their place in the system
of relations. 8. Impact function - we can change the behavior, opinion, partner settings.
Data collection and sampling
Data collection and sampling techniques are essential in the research. The selection and sampling
are based on the following; Parties of communication: communicative (information exchange);
interactive (exchange of actions) and perceptual (perception). Cooperative communication
(between participants): 1. study included; 2. an analysis of the contribution to the attainment.
Regulation of joint activities and communication as an instrument of knowledge. 3. Discussion
as an initial tool for the formation of consciousness. 4. Communication arises as a means of self-
determination of the individual. Structural analysis of communication: An analytical model of
the communication process identifies three interacting sides: 1. The communicative side is the
exchange of information. 2. The interactive side is communication as interaction. 3. Perceptual
side - the perception and understanding of each other's partners. In details. Specificity of human
contact: A) Subject is a subjective process - in the human communication there is an active
exchange of information, information is not simply transmitted and accepted, but also develops,
that is, is formed, changes. Active feedback. B) Mutuality of partners - impact. C) Partners in a
successful communication environment should have a common understanding of the situation
context. D) Existence of special human communication barriers (Krikorian, et al,2016):
Methodology