Students & Sensors: Ethical Implications of Data Collection - Essay

This essay examines the ethical implications of the University of Arizona's data collection practices involving student CatCards and Wi-Fi hubs to understand student attrition rates. It applies utilitarianism, deontology, virtue ethics, and contract theory to evaluate the ethical dilemma of collecting student data without explicit consent, raising privacy and security concerns. The analysis reveals that the university's actions are unethical due to a lack of transparency, potential privacy breaches, and the absence of an opt-out option for students. The essay concludes that the university should establish an ethical framework that ensures transparency, protects student privacy, and allows students to control their data, aligning with ethical principles and social contracts. Desklib provides access to similar essays and study resources for students.

School of Computing and Maths, Charles Sturt University
Students and Sensors: Data, education, privacy, and research
Assignment 3: Applying Ethical Theory
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Students and Sensors: Data, education, privacy, and research
Introduction
In this essay, the case of the University of Arizona will be discussed to understand
the ethical implications of using sensors to collect data regarding students for the research
of the organisation. The importance of ethical principles has grown significantly along with
the risk of cyber threats on the private data of individuals. The University of Arizona has
given CatCards to its students that are used by them for entering and exiting from different
locations in the campus. This data is collected by the university in order to determine the
reason for the retention of 20 percent of students who did not join the campus in the
second year. The data include private information regarding students such as their routines,
hangout places, friends, and others (Raicu, 2018).
While sending the date for research, the university ensures that the data is
anonymous; however, the personal details might share with academic advisers of the
students. The university is also planning to install 8,000 Wi-Fi hubs on the campus to
improve the accuracy of the data collection process which will result in providing more
accurate results (Blue, 2018). This data is collected by the university from the first day of the
students, and it continues for three years. Most students did not know about this data
collection process, and the university did not give them the option to opt out of this
research (Jess, 2018). This essay will evaluate whether it is ethical for the university to
collect this data about their students and whether it raised any privacy and security
concerns. This essay will apply utilitarianism, deontology, virtue and contract ethical theory
to evaluate the ethical dilemma raised in this case.
Utilitarianism theory
The utilitarianism theory is a part of normative ethical theories which judges the
morality of a situation based on its consequences. The key element of the theory provides
that individuals and entities should focus on the greater good of a greater number of
people. This theory analyses the consequences of a situation while determining whether the
actions of a party are ethical or unethical (Craft, 2013). The key stakeholders in this case
study include the university and students. The objective of the university to collect the data
of the student is to find out the reason for the attrition rates of the students. Around 20
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Students and Sensors: Data, education, privacy, and research
percent of the students did not join the second year in the university, and the university
wanted to find out the reason for the same by collecting the data of students. However, the
consequences of this research can be disastrous since the privacy and security of students
can be breached by third parties. Although the data of students are anonymous, however,
the identity is revealed to the academic advisers of the students. It violates the privacy of
students without their knowledge since most of them are unaware of this research. The
main objective is the benefit of the university by retaining more students which contradicts
with the elements of utilitarianism approach since the greater good of a greater number of
people is not considered by the university. The consequences could be catastrophic if the
sensitive data of students leaked; therefore, this decision is unethical as per this theory.
Deontology theory
The deontology ethics is another ethical theory which is the part of the normative
ethical theories. As per this perspective, the morality of actions is defined as right or wrong
based on compliance with a series of rules rather than the consequences of the actions (Al-
Aidaros, Shamsudin & Idris, 2013). The elements of this theory provide that a maxim should
be defined which defines whether the actions of individuals are good or bad. As per this
theory, the research conducted by the University of Arizona is unethical. As per EDUCAUSE
Review, an ethical framework is necessary to be maintained by the parties since they are
responsible for using the data of students in higher education (Raicu, 2018). A key principle
provides that the transparency should be maintained by the parties while collecting the data
of individuals. The university has breached this element because it failed to maintain clear
representations regarding the nature and extent of the information which is collected by the
institution along with third-party organisations. Secondly, it failed to explicate the way in
which the information is being accessed. Lastly, the university failed to review the
information through a clearly articulated governance process. The students who did not
want to be a part of this research should have the option to opt out. Based on these factors,
actions of the university are unethical.
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Students and Sensors: Data, education, privacy, and research
Virtue theory
Virtue ethics theory focuses on the moral character or virtues of the party rather
than actions (deontology) or consequences (utilitarianism) of the actions while accessing the
morality. It is also referred as a character-based approach which provides that people
acquire virtues through practice and life experiences. As per Aristotle’s approach, the
parties are required to practise good virtues in order to develop a moral character which
includes honesty, generosity, bravery, fairness, integrity, and others (Crossan, Mazutis &
Seijts, 2013). In this case, the university has not acted with good virtues based on which the
decision to conduct research on private data of students is unethical. Firstly, the university
has failed to maintain honesty while collecting the data and maintaining transparency in the
overall process. Secondly, it has breached the integrity by not providing an option for
students to opt out of the research. Due to these bad virtues, the actions of the university
are considered as unethical.
Contract theory
The Contractarianism or the contract theory provides that parties should comply
with the set of rules of governs their behaviour in the society. Human beings have
developed ideal social contracts which govern their behaviour to ensure that they act
rationally and ethically (Luetge, Armbruster & Muller, 2016). Based on the principles of this
theory, the decision taken by the university to research on its students is unethical. As per
the social contracts, it is important that the university maintains transparency and
disclosure to its students that it is collecting their private data. It should have also given
them the option to opt out of the research if they did not want to share their private
information. Since the university failed to comply with these elements, the research taken
by it is unethical which resulted in breaching various social contracts.
What you think
The main purpose of the research conducted by the University of Arizona is to find
out why many students did not continue their academic studies after first year. However,
the method used by the university has raised many ethical concerns. Firstly, it is wrong for
the university to collect the sensitive data of its students because it raised many privacy and
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Students and Sensors: Data, education, privacy, and research
security concerns. The process and purpose of the data collection process are not defined
by the university to its students as well. Most of them are unaware that their data is used
for the purpose of this study from the first day on the campus. Moreover, the university did
not give the option to its students to prevent their data from accessing by the university. In
case this data is collected by the cyber criminals, then it can result in violating the privacy of
students. Therefore, the decision of this research is unethical, and the university should
change its policies to maintain transparency and providing the option for students to stop
their private data from accessing by the university.
Conclusion
In conclusion, the case study of the University of Arizona is analysed to understand
the ethical issues relating to privacy and security raised in this case. As per the ethical
theories including utilitarianism, deontology, virtue, and contract, the actions of the
university are unethical. The main ethical issue is raised due to the lack of transparency
maintained by the university. Moreover, the university has not given a choice to its students
so that they can avoid the research by stopping the university from collecting their data. If
the private data of students is leaked to third parties with ill intentions, then the students
have to face negative consequences. Thus, the university should establish an ethical
framework by defining the process in which the data of students is collected by them along
with its purpose. It should also allow them to avoid the research if they did not prefer to
share their private information to comply with ethical principles.
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Students and Sensors: Data, education, privacy, and research
References
Al-Aidaros, A. H., Shamsudin, F. M., & Idris, K. M. (2013). Ethics and ethical theories from an
Islamic perspective. International Journal of Islamic Thought, 4, 1.
Blue, A. (2018). Researcher Looks at 'Digital Traces' to Help Students. Retrieved from
https://uanews.arizona.edu/story/researcher-looks-digital-traces-help-students
Craft, J. L. (2013). A review of the empirical ethical decision-making literature: 2004–
2011. Journal of business ethics, 117(2), 221-259.
Crossan, M., Mazutis, D., & Seijts, G. (2013). In search of virtue: The role of virtues, values
and character strengths in ethical decision making. Journal of Business Ethics, 113(4),
567-581.
Jess, S. (2018). Student ID Card Research Raises Privacy Concerns. Retrieved from
https://news.azpm.org/p/news-articles/2018/4/3/126752-catcard-research-raises-
privacy-concerns/
Luetge, C., Armbruster, T., & Müller, J. (2016). Order ethics: Bridging the gap between
contractarianism and business ethics. Journal of Business Ethics, 136(4), 687-697.
Raicu, I. (2018). Students and Sensors: Data, education, privacy, and research. Retrieved
from https://www.scu.edu/ethics/focus-areas/internet-ethics/resources/students-
and-sensors-data-education-privacy-and-research/
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