Analysis of Ethos, Pathos, and Logos in Business Communication

This essay delves into the analysis of Aristotelian appeals – ethos, pathos, and logos – within the realm of business communication. It examines the significance and widespread use of these appeals, particularly in the context of digital communication. The essay defines ethos, pathos, and logos, exploring their importance and applicability in the modern business environment. It discusses how ethos establishes credibility, pathos evokes emotions, and logos employs logic and reason to persuade audiences. The essay highlights the critical role of these appeals in creating effective and persuasive communication, emphasizing their relevance in the digital age. Through examples and analysis, the essay underscores the importance of a balanced application of ethos, pathos, and logos in fostering strong business relationships and achieving communication goals.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

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The essay helps in analysis of the Aristotelian appeals such as ethos, pathos and
logos in the entire process of business communication. The importance and popularity
of these has to be analyzed along with their presence in the digitization of the entire
process of communication.
The main aim and purpose of the essay is to analyze the relation of ethos,
pathos and logos in the modern business communication process. The critical
applicability of the three different appeals has to be analyzed in the digital age of the
communication process.
The structure of the essay includes the definition of ethos, pathos and logos. The
importance and applicability has to be analyzed, as this will help in understanding the
popularity of these in the digitization era.
Ethos is defined as the ethical approach that means to convince the audiences
about the credibility of the author. The authors will use the ethos in showing the
audiences about the credible source used by him and worth listening as well. The
development of the ethos is done by choosing a language that is apt for the audiences
as well as the topic. This means choosing proper level of vocabulary wherein the
authors will make themselves sound fair as well as unbiased (Ghaisas et al. 2017).
Pathos is the emotional appeal wherein the audiences are persuaded by
appealing to the emotions. The authors use the pathos in order to invoke sympathy from
the audiences to make the audiences feel and understand what the authors want them
to understand. The other usage of pathos will be inspiring anger from the audiences, as
this will help in receiving prompt reaction. Pathos is the Greek word for experience as
well as suffering and the words pathetic and empathy has been generated from the
word pathos (Charland et al. 2017).
Logos is defined as the means for convincing the audiences with the usage of
reason as well as logic. Logos has been derived from the Greek word that means
“Word” that helps in analyzing that the inward thought has been expressed and the
word logic is derived from logos. The logos are initially developed with the usage of

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theoretical, advanced along with abstract language by constructing the different logical
arguments (Cryer 2017).
The business communication is the information that is shared between the
different individuals within as well as outside the organization that is performed for the
benefit that is commercial in nature. Proper mixture of ethos, pathos and logos is
essential in nature, as this will help in making the business communication stronger in
nature. In the present scenario, the Ethos plays an essential role as this helps in
providing understanding of the credibility of the characters that has an establishing
persuasion.
For instance- Ethos has huge importance in the business communication as while a
speaker is giving a speech that it convinces the audiences about the particular topic.
This helps in maintaining ethos in speaker and the audience relationship.
The pathos is essential in nature in the business communication in the present
era. The Pathos help in making emotional connection and this helps in bonding the
speaker and the audiences. This is the critical area of competence for the present day
leaders, as this will help in taking active interest in the team members. The pathos help
in the career development and they are enthusiastic about the progress of the
organization (Tran 2016).
For instance- Pathos help in creating emotional balance within the speaker and the
audiences relationship. While the speaker is speaking regarding a specific topic and
trying to draw the attention of the audiences towards it helps in creating an emotional
relationship between the speaker and the audiences and this is known as Pathos (White
2016).
Lastly, Logos has huge role in the business communication that is taking place in
the present era. The logos help in proper development of the persuasion that takes
place in the speech. The persuasion helps in the creation of the different occurrences
and creating logical arguments as well. In the Logos, the arguments are supported with
the different facts, studies, evidences as well as history (White 2014).

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For instance- Logos help the speaker in creating the speech more logical and concise
in nature. This will help in creating different facts, figures and evidences in making the
speech more critical in nature.
Ethos, pathos and logos are the three different pillars in the business
communication that is helpful in making the communication persuasive in nature. Ethos,
logos and pathos help in allowing development that is deeper in nature and this is
applicable for the three different components of the business communication as well.
Ethos is established with the help of analysis of the different perceptions of the
individuals and this will require trustworthiness and expertise. Credibility is maintained in
pathos as this helps in creating humor and engaging accurate delivery of the emphasis
in the words as well as themes (Bharadwaj 2017).
Ethos, pathos and logos are essential in nature, as this will help in making the
business communication effective and efficient in nature. The different credibility is
essential in nature as this will help in vivid storytelling and it helps in occurrence of
different persuasion that helps in making the decision efficient in nature. Therefore, it
can be concluded that proper usage of ethos, pathos and logos is essential in nature
that creates attributes of the different individuals in creating personal relationships.
Ethos, pathos and logos help in creating persuasive power that will help in analyzing
the different attributes that is related to the motivation, confidence and power of the
individuals (Jay 2017). The Ethos, Pathos and Logos are the backbone of the
persuasive communication in the present scenario as this helps in providing a clear
and concise understanding about the different issues and problems that can be
solved with the usage of these. These help in creating a proper analysis of the
different thoughts on the minds of the audiences in such a manner that this will help
in making an emotional connection between the speakers and the audiences.

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References
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Ghaisas, S., Sainani, A., Anish, P.R., Suriyanarayanan, R. and Rajaram, P., 2017, May.
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