Etisalat UAE: Comprehensive Business Analysis and Strategic Overview

This report provides a comprehensive analysis of Etisalat UAE, examining its organizational objectives, mission, vision, and core values. It delves into the company's core competencies, corporate-level and business strategies, and functional strategies. The report includes a PEST analysis, evaluating the political, financial, and social factors influencing Etisalat's operations. Key findings highlight Etisalat's strengths, such as its customer-centric approach and innovative services. The report also identifies areas for improvement, such as demand forecasting. The analysis provides recommendations for enhancing Etisalat's market position and strategic initiatives. The conclusion summarizes the key insights and implications of the analysis, emphasizing the company's performance in the UAE market.

Student Name:
Student ID:
Assessment:
Semester:
Course:

Table of Contents
Introduction.................................................................................................................................................3
Analysis of Organization..............................................................................................................................4
Objective of Etisalat.................................................................................................................................4
Mission and vision of Organization..........................................................................................................4
Core Values of Organization....................................................................................................................4
Core Competencies.................................................................................................................................5
Corporate Level and Business Strategies.....................................................................................................6
Functional Strategies...................................................................................................................................7
PEST Analysis...............................................................................................................................................8
Political:...................................................................................................................................................8
Financial:.................................................................................................................................................8
Social:......................................................................................................................................................8
Regular:...................................................................................................................................................9
Genuine:..................................................................................................................................................9
Recommendations.......................................................................................................................................9
Conclusions................................................................................................................................................10
References.................................................................................................................................................11

Introduction
Etisalat is a media communications organization that has been in activity since 1977. Since its
initiation, the association has developed and acquired conspicuousness in a couple of parts of the
world. Notwithstanding how Limited somewhat heavily influenced the association,
proprietorship was subsequently moved to the administrative authority of the United Arab
Emirates. Notwithstanding, the driving style is basic to the association's general achievement.
Pioneers in the organization perceive that the association creates and accomplishes the best
objectives with the legitimate drive styles (Idowu, 2016). Pioneers in Etisalat have utilized
enrapturing among the five organization types, which incorporate participatory, authoritarian,
progressive, esteem-based, and free enterprise.
In its work, the Etisalat UAE is guided by an agreement advocating quality such as reliability,
dignity, and transparency. The company guarantees that this approach is important to each of its
customers, agents, and vendors. The supervisory group ensures that all connections between the
company and the various partners are direct, clear and genuine. This creates a comfortable and
friendly atmosphere within the company and is useful for work. The company also had the
option to move transactions forward (Agwu, 2019). To ensure employee satisfaction, the
company has developed a representative preparatory program that enables them to reach their
goals. With the ultimate goal of ensuring customer adaptability, Etisalat UAE promoted the
Favorite Country Plan. This contract allows customers to call important countries at a discounted
price. Individuals and binding customers may prefer this agreement to this single or multiple
landline connection.
This report assesses Etisalat's performance in the United Arab Emirates. Some of the issues
assessed in the paper are identified with how the company discovered how to achieve a
productive position in the UAE market. Today, the company is a pioneer in the UAE's media
broadcasting industry. An investigation of the company is guided by securing its administrations,
articles, and warehouse management framework. The document also shows how Etisalat has
merged various advertising ideas and methods (Al-Madadha, 2021). The main procedures
discussed include topic, evaluation, development, and promotion methods. As for the
association, the work describes the definitive construction that Etisalat adopted during its activity

in the United Arab Emirates. In addition, evaluation standards and values anchored in the tasks
of the company are presented.
Analysis of Organization
Objective of Etisalat
Etisalat, headquartered in Abu Dhabi, was founded about forty years ago as the country's first
telecom telecommunications supplier in the UAE. The Etisalat Group, a worldwide blue-chip
corporation, serves 151 million customers in 17 countries across the Gulf Region, and Asia
through creative offices and developments. Etisalat became the world's fastest telecom
administration by giving Ookla Speed test with the greatest information for its clients in 2020.
Etisalat association has gotten a basic piece of the overall business as it reaches out across Asia,
and the Middle East, particularly in Saudi Arabia, where the introduction of imaginative,
adaptable broadband associations has changed market parts and given reasonable versatile web
induction to a huge number of people (Dalamu, 2019). Despite the way that Limited mostly
heavily influenced the association, ownership was subsequently moved to the public authority of
the United Arab Emirates. The organization style, then again, is basic to the association's general
achievement.
Mission and vision of Organization
The mission of Etisalat Group is to provide a best-in-class total customer experience both
domestically and internationally, to deliver attractive returns to shareholders while investing in
the company's long-term future, and to support economic development in all of the markets in
which we operate.
The company's vision is to create a world in which matter and distance do not obstruct
communication. The implication is that Etisalat strives to improve communication across borders
as people travel internationally to improve their social and economic well-being.
Core Values of Organization
Following are the core values of Etisalat organization:
Empowerment:
Fortifying influences the ability to engage people at all levels to take ownership, be awakened
and act appropriately to achieve the defined definitive, assembling, and gathering targets (Kadiri,

2019). It requires clarity on what should be refined, to what standard, inside what timeframe, and
monetary arrangement, and subsequently obligation regarding transport.
Deftness:
Deftness is the ability to respond quickly by acclimating to, and working in, an arrangement of
conditions with various individuals and social affairs. It is connected to having the choice to
think and respond out of the blue, and not be annoyed or stopped by the unanticipated, thusly
achieving a speedy response time.
Facilitated exertion:
Facilitated exertion is connected to working pleasingly, across definitive levels and unit restricts,
seeing and changing in accordance with different ways and styles of endeavoring to achieve
typical and shared goals.
Customer centricity:
Customer centricity is the preparation and ability to give need to customers, pass on brilliant
organizations, and give a fantastic beginning to end customer adventure that outperforms their
prerequisites and presumptions.
Core Competencies
The outer examination of the business universe is insufficient to derive the simplicity of use of
the phone organisation (Idowu, 2016). Evaluating the internal elements that drive Etisalat's
presentation is thus appropriate for determining the unique components that provide the company
an advantage.
 Effectiveness: The organization's activities are based on usefulness because of its
dedication to providing top administrations to its customers. Its internal and external
voice calls are typically safe and enjoyable. The LTE 4G Broadband organisation is
reliable and offers faster data transfer speeds. The 5G LTE prototype provides a creative
development to improve Internet riding quality.
 Quality: The aid contributions make use of ingenuity to provide high-quality labor and
goods. The dedication of Etisalat to the resolution of public and monetary concerns in its
sphere of activity results in biological systems recognized by excellent experience. Since

the organization's current focus is on quality contributions and customer commitment,
the organisation has been planning to upgrade working cycles that are ineffective to
operate on its advantage.
 Innovation: The innovativeness component has been a prominent component of the
Business's products and offices. In order to gain an advantage over its competitors, the
company also invested in innovative technologies.
 Customer Responsiveness: In order to zero in on the character of the labor and products
transmitted, the purchasers of a specific company association's participation is vital. In
areas such as Africa, more than 21 million clients have expressed general satisfaction
with the quality they deal with, and this has increased the concerns that must be
addressed in order to improve their administrations in the nation. Etisalat has a strong
buyer association that values the clients' opinions.
Corporate Level and Business Strategies
Etisalat framework changes as demonstrated by its unmistakable business levels. The corporate
business arrangement of Etisalat focused in on redesigning the development and improvement of
the association, this technique moreover shows association's obligation towards outwards and
forward focusing drives. This corporate strategy of Etisalat shows the desire of the association to
battle the best associations working in telecom region.
Concerning this method, the association hopes to end up being more execution driven and
focusing in on customers, association means to expand its business in different overall business
areas and discover compensating improvement openings ( Intelligent Energy, Etisalat in portable
device collaboration, 2013). The outcome expected by the association resulting to changing this
corporate philosophy is to get accelerated turn of events and to sustain the fundamental
circumstance of the affiliation. By taking on this corporate methodology the association hopes to
help the motivator to its accomplice's gathering that is customers, association agents, its financial
backers and society generally.
This framework means to develop the extent of association's things and organizations and
besides dispatch new one completely plans on aiding shopper steadfastness by offering
unparalleled quality (Santoso, Sistem Monitoring Untuk Mesin Pelayanan Pelanggan (Studi
Kasus Di Etisalat Corporation, Abu Dhabi), 2019). Its overall strategy moreover fuses perceiving

new remunerating business areas for association's further advancement of the association
additionally association hopes to e-enable the country and plans to make a broadband society in
all host countries and requirements to give developmental opportunities to corporate agents.
This accomplishment is a direct result of the association's twofold system subject to
simultaneous market headway. It appreciated that the UAE market recently had a passage level
of over 100% flexible. The nice line design was declining generally (Kadiri, 2019). This showed
that the association expected to ensure advancement happened as the current market it was in
was likely going to diminish as a result of challenge.
Functional Strategies
Etisalat, as one of the leading companies in its sector, possesses a number of characteristics that
enable it to thrive in the commercial Centre. These characteristics not only aid it in securing a
part of the entire industry in current business sectors, but also in entering new business sectors.
 Outstanding Performance in New Markets – Etisalat has developed expertise in
entering and succeeding in new business areas. The expansion has aided the organization
in establishing a new revenue stream and distinguishing the financial cycle risk in the
industry.
 Strong seller neighborhood – It has created a culture among merchants and vendors in
which the vendors promote the organization's products as well as invest efforts into
preparing the outreach group to reveal to the client how he/she can get the most out of the
things.
 Superb Performance in New Markets - Etisalat has mastered the art of entering and
succeeding in new business areas (Symeou, 2011). The advancement has aided the
organization in establishing a new revenue stream and increasing the financial cycle risk
in the company sectors in which it operates.
The flaws are in the areas where Etisalat may improve. Technique is related to choosing, and
flaws are areas where an organization may further improve employing analysis and expand on its
advantage and critical positioning.

 Day’s stock is high in comparison to competitors, requiring the company to raise more
cash-flow to spend resources into the channel. This may have an impact on Etisalat's
long-term development.
 In comparison to its rivals, it is not very good in item request determining, resulting in a
larger rate of botched liberties (Kolachi, 2014). One of the reasons why Etisalat's days
stock is high in comparison to its rivals is because Etisalat isn't typically good at demand
gauging, thus it ends up holding more stock both in and out of the country.
PEST Analysis
Political:
Natural concerns over radioactive releases that are connected with the media correspondences
instrument have created a ruckus of the authoritative associations in different regions that
Etisalat offers its flexible sorts of help. Regardless, Etisalat has seen moral assignments by
associating with lawmaking bodies in natural insurance.
Public plan venture has been an advancement methodology for Etisalat that attempts to affect
positive change at the general population and worldwide levels (Lakmal, 2013). In such manner,
Etisalat attracts political bodies in the specifying of courses of action that engage people to
achieve their targets as a value kept up with by the affiliation.
Financial:
Etisalat has achieved positive financial results, which have depicted its efficiency. In 2014,
Etisalat made a net addition of $2.8 billion, which was an improvement stood out from the past
monetary year that made increments of $2.3billion.
Etisalat boasts of capital mixtures from various financial backers who see the ability of the
association.
Social:
Etisalat attempts to interface social individuals and get-togethers through the plan of versatile
calls and Internet helps that update correspondence paying little brain to issue or distance. In
such manner, the affiliation revolves around the coordination of more than 160 million allies
arranged in the Middle East.

With the Company's exercises in arranged social orders, the affiliation is centered around
corporate social commitment drives that hope to lift social, political, and regular factors of
various organizations.
Regular:
The Company's biological stewardship drives have further developed its reality given the normal
perils constrained by the business (Lakmal, 2013). The Machine-to-Machine drive was actually
revealed whereby compact applications could be used to empower biological viability.
Genuine:
Steady with ensured plan ensures that Etisalat works with its streamlined activities in the UAE
and 18 distinct countries. Etisalat gets and respects the insurance of its allies by ensuring the
security and mystery of the information provided for them.
Recommendations
In today's world, proper business operations are needed to survive in the market, especially in the
face of existing global financial emergencies. The vast majority of publicly traded and global
companies appear to adhere to all the morale standards of partnerships but have been found to
exclude good governance standards. Partners from different disciplines may find it appropriate to
integrate the management standards of a single company. Etisalat Corporation is one such
association. This reveals the difference between organizations that agree with the proposed
criteria and those that do not (Misic-Andric, 2012). Etisalat is a well-known and dependable
telecommunications company. Etisalat, on the other hand, needs development in creating a
comprehensively constructed and coordinated total quality execution strategy, and creating an
all-around constructed structure that supports Etisalat's activity and improvement initiatives.
It should create a clear primary vision for the organization. This vision should provide the
motivation and goal for the lifestyle transformation (Oredegbe, 2020). It is critical to recognize
that the top management should control culture changes the motivation to alter the current
administration is a significant signal. In order to carry out and implement the adjustment of the
rest of the organization in a real manner, the top administration must be very on the side of
change. Etisalat should put more emphasis on preparing administrators and providing competent

courses for them to improve their talents. Etisalat has a higher value on authority. Thus, it should
give it careful thought in order to further improve it.
Conclusions
The study has shown that Etisalat UAE's prosperity has arisen for a variety of reasons. One of
these reasons is consistent with the feasibility of monitoring groups to define and implement
functional processes such as advancing technology. For example, if you are focusing on different
classes of customers in the UAE, the company will do well. The resulting impact is an
understanding of how the company builds its customer base and how it will build future business
revenue. In addition, the company has integrated the idea of expanding items and management to
meet the different communication needs of its customers (Omar, 2020). The connection with the
idea of the ad mix allowed the company to explain and implement the presentation method well.
For example, the company adjusted the idea of developing a new item. As a result, the company
will be able to adapt to changing advertising by developing new items. On the other hand, the
company was convincing in that it increased market awareness by ensuring a coordinated
presentation response.

References
Intelligent Energy, Etisalat in portable device collaboration. (2013). Fuel Cells Bulletin, 8.
Agwu, D. M. (2019). Corporate Social Responsibility and Non-Financial Organizational
Performance in Etisalat Telecommunication Company United Arab Emirates. Turk
Turizm Arastirmalari Dergisi, 80-98.
Al-Madadha, A. (2021). Organisational Culture and Organisational Citizenship Behaviour: The
Dark Side of Organisational Politics. Organizacija, 36-48.
Dalamu, T. ( 2019). Language Choice As Discourse: A Transitivity Approach to MTN® and
ETISALAT® Advertising Communicative Webs in Nigeria. SSRN Electronic Journal.
Idowu, O. E. (2016). Understanding Organisational Culture and Organisational Performance:
Are They Two Sides of the Same Coin? Journal of Management Research, 12.
Kadiri, K. O. (2019). Comparative Analysis of Per Second Billing System of GLO, MTN,
Etisalat, Airtel and Visafone in Nigeria. Current Journal of Applied Science and
Technology, 1-8.
Kolachi, N. (2014). HRD Role in Organizational Development (A Case of Corporate Thinking at
ETISALAT, UAE). International Business Research.
Lakmal, D. (2013). Transformational Leadership Behavior: Theory and Reflections. SSRN
Electronic Journal.
Misic-Andric, M. (2012). Feminist critical discourse of leadership with emphasis on
transformational leadership theory. Socioloski pregled, 341-365.
Omar, A. (2020). The Impact of Big Data Analytics Capabilities on Competitive Advantage
Applied on “Etisalat Egypt”. المجلة العربیة لإلدارة,337-356 .
Oredegbe, A. (2020). Telecommunications industry efficiency: A comparative analysis of high
and middle income countries. Telecommunications Policy, 101958.
Santoso, B. (2019). Sistem Monitoring Untuk Mesin Pelayanan Pelanggan (Studi Kasus Di
Etisalat Corporation, Abu Dhabi). Jurnal Teknologi Sistem Informasi dan Aplikasi, 91.

Symeou, P. C. (2011). Economy size and performance: An efficiency analysis in the
telecommunications sector. Telecommunications Policy, 426-440.