Global Strategy and Foresight: Analysing ETO's Music Industry Trends

This project analyzes the global strategy and foresight within the music and entertainment industry, specifically focusing on the company ETO. The assignment begins with an introduction to global strategy and its importance for international business expansion. It identifies key trends in the media and entertainment sector, supported by data on digital video advertising and programmatic TV. The project further explores mega trends impacting ETO, such as the shift towards service-based distribution models and the influence of big data and virtual content. Scenarios for the music industry are presented, along with an analysis of the effectiveness of these mega trends. The project concludes by highlighting how these trends can create opportunities for ETO to produce high-quality content and build a strong creative economic landscape, referencing relevant sources. The assignment follows the guidelines provided, including an industry analysis, and analysis of ETO's business units.

Global Strategy And Foresight
(Assessment 2)

Table of content
 Introduction
 The trend which are identified in media and entertainment industry
 Mega trends that might be important for ETO
 Scenarios for music in ETO
 Effectiveness of Mega trends
 Conclusion
 References

Introduction
Global strategy is considered to be a plan that is developed by company
to target the growth beyond their borders. It is a method of competing as
well as expanding into globalised market. This is essential for company
to expand their business internationally as it facilitates an opportunity for
more profitability and sales.

The trend which are identified in
media and entertainment
industry
As per e marketer, US digital video advertising are share from 2015 to
2019 which is transacted programmatically will be approx twice. The
publication paints quite a various picture, yet for advertising
programmatic TV are placing it for just 5% of whole advertising TV in
2019. where as PWC assume that programmatic TV will present about
a 3rd of international television ad revenue by 2021.

Mega trends that might be
important for ETO
• Enterprise models for the distribution are modifying with
models of services based delivery and licensing are replacing
traditional sales distribution.
• Big data, new technologies as well as growth of virtual content
are forming creative landscape of economy.

Scenarios for music in ETO
From the above chart it is analysed that from the year 2003 to 2012,
music industry are not growing, it is deceasing every year but from
2013 to 2017 it is improved.

Effectiveness of Mega trends
The mega trends of big data, technology and growth of virtual content
is an opportunities for ETO's as through this company produce more
standard quality content so that a creative economic landscape can be
formed.

Conclusion
From the above report it is concluded that global media and
entertainment is leading day by day. By implementing some sources of
competitive advantage which are relevance for the ETO's management
and also get benefited.

References
• Music industry in UK. 2019. [Online]. Available through
<https://www.statista.com/topics/3152/music-industry-in-the-
united-kingdom-uk/>.

Thank You