Analyzing Eurostar's Luggage Delivery: Market Testing & Distribution

This report delves into Eurostar's door-to-door luggage delivery service, focusing on market testing, product launch, and distribution strategies. It highlights Eurostar's approach to solving traveler luggage challenges with its 'first luggage' service, emphasizing service quality and innovation through reduced development time and knowledge asset reuse. The report explores the importance of pitching to attract passengers and engaging airport authorities, alongside a detailed service design leveraging partnerships with FedEx and DHL for efficient luggage collection and delivery. Market testing strategies, including social media marketing and competitive pricing, are examined to understand service potential and customer attraction. The report concludes by outlining the service launch process, distribution channels involving online booking, pickup, tracking, and partner collaborations, and the use of dynamic pitching methods through advertising and promotional activities to ensure business success.

BUSINESS
MANAGEMENT
(TASK 3)

P5: Market testing, product launch and distribution
of Door to Door luggage delivery of Eurostar
 Eurostar is providing door to
door luggage delivery service
in order to provide solution to
travelers for their cumbersome
luggage.
The “first luggage” introduced
by Eurostar is the world's
leading international door to
door luggage delivery and
collection service.

CONTINUE...
 Service quality: In this controlling the service quality will
ensure the protection of the passenger luggage.
 Success key using innovation: There are three things which
need to be considered-
 Reducing the time in development cycle
 The knowledge asset of Eurostar must be reuse
 Maximizing the level of innovation in the development of
service

PITCHING
 Pitching plays vital role in developing a perfect business
strategy. It is aims to regain the objectives of business
 The pitch can be use for over viewing and presentation of
business. In the first stage a business require to evaluate and
define the problem

CONTINUE...
 Eurostar must pitch for
attracting passengers for
all across the world and
the authorities of airport,
bus and train services.

Service design
 Eurostar's first luggage is service based business model.
They arrange the luggage collection anywhere across the
globe and deliver it to the destination choose by traveler
 The luggage delivery process of Eurostar is become more
prudent by partnering with well known carriers companies-
FedEx and DHL.

Market testing
 The market testing is required in order to understand the
potentiality of service provided by Eurostar
 The key area of problem solving consist in door to door
luggage delivery system are decreasing the time spent on
baggage
 As per the assumption by Eurostar for their first luggage
service, the idea has potential to save passenger as well as
airport time by 40 minutes

Continue..
 Eurostar uses various tools for its popularity and promoting door
to door luggaege delivery services, Like social media marketing ,
advertisement, etc.
 Social media: It is virtual place where so many applications are
used for marketing products and services.
 In this, few apps are payable and other's are un-payable. Example
of website: Facebook, twitter, LinkedIn, wordpress, crowdfire,
wistia, etc. Eurostar can uses these apps for its delivery service.

Pricing
Pricing: If firm providing competitive pricing which exists in market
then customers will attract easiliy towards the products & services.
 Competitive pricing of product & services is setting the value in
order to what the competition is charging.
 It could be referred as an important aspect of finance and is part of
four P's of marketing strategy which ensures setting up of value of
products and sevices in the marketplac.
 It is the only element that generates revenue.

Continue..
 Breaking the comepetition pricing down: when setting the price for a
service or good , Firm have two options they are 1) set price below
the competition, 2) above the competition.
 Price offers: Firm can compare its pricing to maintain competitive
price point and if value is not suitable for services then they chnage
thier price of door to door luggage delivery services.

Service launch
 The Eurostar first luggage service has been in operation for
nine years
 They have tie up with leading airlines and carriers service
providers
 The service is based on the strategy which says, deliver the
luggage to chosen destination on or before the requested
date of delivery

Distribution
 Booking: The first step is book the luggage delivery online
or on call
 Pickup: As the service is door to door, pickup address will
be set according to client will
 Tracking: Highly experienced and trained team will
monitor the whole process of shipment till it delivers at
right place
 Partners: The distribution process will be completed with
the help of other partners. Which are airlines, DHL, FedEx

Creative, dynamic and detailed pitch
 For Eurostar pitching have been used mostly through
advertisement on TV. Promotional events also a good
option for pitching
 Digital marketing will be one of the most dynamic process
for pitching as most of the business of Eurostar is depend
on online platform. Also advertisement need to be eye-
catching so customer can easily get attract towards it
 Promotional activities also has an important place in order
to success of business. Eurostar will use different
promotional tactics like endorse other brand

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pp.55-71.
Nanda, V., 2016. Quality management system handbook for product
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