Tourist Satisfaction in Hotel Industry: Eurostars Rey Don Jaime Case

This case study investigates the effectiveness of achieving tourist satisfaction within the hotel industry, specifically focusing on the Eurostars Rey Don Jaime Hotel in Valencia, Spain. It highlights the importance of customer satisfaction for organizational survival and competitive advantage. The study explores key themes such as the best ways to achieve customer satisfaction, factors that hinder satisfaction levels, the contribution of tourist satisfaction to hotel sector growth, the significance of tourist destinations, the impact of satisfaction on growth, measures to attain customer satisfaction, strategies for success, and the competitive advantage gained through customer satisfaction. It also identifies tools the hotel sector should use to attract customers, such as tour packages, discounts, and entertainment activities. The study references research on customer satisfaction and human resources management in the tourism and hospitality industry.

“To determine the effectiveness of
achieving tourist satisfaction in Hotel
industry. A case study on Eurostars Rey
Don Jaime Hotel in Valencia Spain”.

INTRODUCTION
In today's business environment, satisfy the needs and fulfil the
requirements of customers is very essential for an organisation.
Without this an enterprise cannot survive in market. One of the
main benefit of satisfy the needs of customers is that it provide
competitive benefit to firm and provide various long term
benefit.

Theme 1: Best way to achieve customer
satisfaction
Provide desired destinations
Treat visitors in better way
Through offer proactive consumer service
0
5
10
15
20
25

Theme 2: Factors that hamper the
satisfaction level of tourists
Poor hospitality services Ineffective services High cost
0
5
10
15
20
25
30

Theme 3: Satisfaction of tourist contribute
in growth of Hotel sector
Yes No
0
5
10
15
20
25
30
35
40

Theme 4: Significance of tourist
destination in hotel sector
Generate income Economic development Builds Infrastructure
0
2
4
6
8
10
12
14
16
18

Theme 5: Tourist satisfaction is impactful
for growth of hotel sector
Strongly Agree Agree Strongly Disagree Disagree
0
5
10
15
20
25
30

Theme 6: Measures to attain customer
satisfaction
High quality goods and services
Economic Cost
Quick response
Customised services
0
5
10
15
20
25

Theme 7: Way to achieve success
Recruiting Skilled people
Training to employees
Qualitative goods and services
0
5
10
15
20
25

Theme 8: Customer satisfaction provides
competitive advantage to hotel
Yes No
0
5
10
15
20
25
30
35
40

Theme 9: Tool should be used by hotel
sector in order to gaining attention of
customers
Discount and Offers
Tour packages at reasonable cost
Entertainment activities
0
5
10
15
20
25
30
35

REFERENCES
Dominici, G. and Guzzo, R., 2010. Customer satisfaction in
the hotel industry: a case study from Sicily.
Kusluvan, S. and et. al., 2010. The human dimension: A
review of human resources management issues in the
tourism and hospitality industry. Cornell Hospitality
Quarterly. 51(2). pp.171-214.

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