Executive Summary of Electric Vehicle Charging Station Business Plan

This report presents an executive summary of a business plan for a new "Electric Vehicle Charging Station" company in Riyadh, Saudi Arabia, aiming to provide services to electric vehicle owners and encourage EV adoption. The operating plan details the distribution of charging stations across Riyadh, considering traffic patterns to ensure seamless rides. The managerial structure includes operational management, human resource management, and facility administration. The marketing plan focuses on launching and promoting electric vehicle charging stations, offering various EV accessories. The financial plan includes start-up expenses and three-year financial projections, assessing potential risks and rewards. This comprehensive plan aims to establish a sustainable and profitable EV charging station business in Saudi Arabia. Desklib provides access to this document and many other solved assignments.

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EXECUTIVE SUMMARY
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1EXECUTIVE SUMMARY
Executive Summary
Business Concept and Missions- This report has elaborated on presenting a business plan for
the new business of “Electric Vehicle Charging Station” company, which is focused on
providing the best services to people owning or intending to own electric vehicles in the
region of Riyadh in Saudi Arabia. It aims at preparing a ready charging station that would not
only provide charging services but also encourage the potential users to purchase the
electrical vehicles.
Operating Plan- It has presented a detailed overview of the operating plan for the business.
As per the plan, the Electric Charging stations will be distributed across the Riyadh taking the
traffic plan and rout mapping of the city under consideration that will allow the EV riders a
flawless ride without worrying about long distance refilling stations. Moreover, a well-
developed outline of the managerial or the organizational structure of the business has also
been presented in this report. It will consists of 3 major managerial sections namely
Operational Management, Human Resource management and Facility administration. The
logistics operation, sales and consumer service, marketing and promotion and accounts will
be under the operational Management department. The set processes for the selection of the
candidate and recruitment of employees has also been presented in details.
Marketing Plan- This report has engaged in a detailed marketing and situational analysis for
drawing up a marketing plan that can be used to launch and promote the use of electric
vehicle charging stations in the country of Saudi Arabia. Initially, the business will focus on
the charging and products selling operation. It would offer various electrical equipment’s and
add-ons for electric vehicles such as the charger plug-in, Hybrid charger, AC to DC adapter,
Additional batteries, Power cord, Battery placement clip and others. Also, the facility and the
layout of the EV charging station has been planned to be designed as per the consumer
segmentation and the area of distribution. The paper has also shed light upon the quality

2EXECUTIVE SUMMARY
control measures to be taken and the way customer service shall be handled by the
department as these two are considered to be the two major parts of this entire plan that will
allow the business to make sustainable profit margin with increasing amount of revenue.
Furthermore, the paper has also provided a number of useful recommendations as to how the
electric charging stations can be best advertised among the Saudi population so as to attract a
large number of customers for the product in a limited time frame.
Financial Plan- The start-up expenses along with the financial projections for a total of three
years has been formed for the new business. It has presented a year by year profit and loss
assumptions for all the three consecutive years and has taken the gross margin, operating
expenses, operating incomes and earnings into consideration. Lastly, the several risk factors
and rewards that can be faced by this new business has been explained and assessed in detail
so as to analyze the likely costs and advantages and take proper preparation and measures for
them.