Electric Vehicle Charging Station Industry Background & Growth

This report provides an overview of the electric vehicle charging station industry, including its historical background, recent development and growth trends, and competitive landscape. The report highlights the increasing demand for electric vehicles due to environmental concerns and the corresponding growth in charging infrastructure. It examines factors influencing the industry, such as energy regulations and technological advancements like wireless charging. The report also discusses a company's potential positioning strategy within the industry, focusing on offering comprehensive charging services across different vehicle models, with an initial launch planned for Riyadh, Saudi Arabia, and subsequent expansion to other major cities. The expectations following the launch include triggering EV purchases and stabilizing demand for charging services, with a long-term anticipation of significant growth in the Saudi Arabian market.

T AINDUS RY B CKGROUND 1
lectric e icle ar in tation nd tr ac ro ndE V h Ch g g S : I us y B kg u
t dent nameS u
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T AINDUS RY B CKGROUND 2
nd tr ac ro nd7.0 I us y B kg u
nd tr e cription7.1 I us y D s
lectric e icle came ir t to li t in t e midE v h s f s gh h -19th cent r e to t eir i co t co pled itu y. Du h h gh s u w h
t e lo peed o t e car t eir pop larit a o erta en t e internal com tion en ine e icleh w s f h s, h u y w s v k by h bus g v h s
t at pro ed c eaper a ter and con enient at an time o e er t e e innin o t eh v h , f s v y . H w v , h b g g f h 21 ts cent ru y
mar ed a ne e innin or t e ind tr a concern o drocar on el in re ard to en ironmentalk w b g g f h us y s s f hy b fu g s v
poll tion too center ta e T e oc on electric e icle ecame increa in l apparent oru k s g . h f us v h s b s g y f
en ironmentali t and ot er ta e older t a ectin t e ind tr ro t po iti el a anv s s h s k h s hus ff g h us y’s g w h s v y (Sh h , 2015).
t i rt er t i e ect t at made t e com ined ale o electric e icle reac o er million nitI s fu h h s ff h h b s s f v h s h v 1 u s
et een and accordin to a anb w 2010 2015 g Sh h (2015).
rom t e inception o electric e icle all t e er ice t at are a ociated it t e car ereF h f v h s, h s v s h ss w h h s w
o ered at ario retail point acro t e orld P rc a ed o t e a ell a c ar in t em aff v us s ss h w . u h s f h EVs s w s h g g h w s
done retail o ere trate icall located to pro ide t e er ice to t e er o t e e icle romby s wh w s g y v h s v s h us s f h v h s. F
en t e tec nolo ecame increa in l demanded ina a een t e leader in t e e o t e2010 wh h h gy b s g y , Ch h s b h h us f h
e icle o e er it time t e demand a pread to ario co ntrie in rope t e nited tatev h s. H w v , w h h h s s v us u s Eu , h U S s
and A ian co ntrie a an Alt o ts u s (Sh h , 2015). h ugh e penetration o in ome co ntrie i till lo t ereh f EVs s u s s s w, h
i a ro in demand t at a created ope or e pan ion o t e ind tr in t e near t re o ntries g w g h h s h f x s f h us y h fu u . C u s
c a a di Ara ia enmar and rael amon ot er are ettin p electric c ar in tation t at aresu h s S u b , D k, Is g h s s g u h g g s s h
e ential or tri erin p rc a e o lectric e icle it t i trend t e ind tr i poi ed to ecomess f gg g u h s s f E V h s. W h h s , h us y s s b
increa in l competiti e and economicall ia le ins g y v y v b (S gh, 2018).
nd tr e elopment and ro t7.2 I us y D v G w h
Trend and ro t Pattern in t e nd tr7.2.1 G w h s h I us y
T e ro t o electric e icle ale in t e lo all i tri erin a proportional ro t in t eh g w h f v h s s h g b y s gg g g w h h
electric e icle c ar in tation ine acro t e orld o e er it a een e ta li ed t at t ev h h g g s bus ss ss h w . H w v , h s b s b sh h h
retail or t e prod ct a a li tl i er ro t rate t an t e c ar in er ice in t e ind tr a edf h u h s s gh y h gh g w h h h h g g s v s h us y. B s
on t e ind tr t o i ni icant trend a e contin o l ained pop larit and attention in t e lo alh us y, w s g f s h v u us y g u y h g b
mar et ir t an increa ed campai n on en ironmental protection and t e reen ener mo ement i ak . F s , s g v h g gy v s
trend t at a i ni icantl aped t e electric e icle c ar in ind tr A arene o t e le el oh h s s g f y sh h v h h g g us y. w ss f h v f
drocar on emi ion rom internal com tion en ine a created a demand or electric e icle inhy b ss s f bus g s h s f v h s
t e mar et a an alternati e ol tion e et al p T ere ore t e n m er o electric e icleh k s v s u (H ., 2013, . 96). h f , h u b f v h

T AINDUS RY B CKGROUND 3
ale a e i ni icantl increa ed a o n in t e i re elo A econd trend in t e ind tr i t es s h v s g f y s s sh w h f gu b w. s h us y s h
ro in c ar in in ra tr ct re T i a e i ted ince en t e ot an o er elmin pportg w g h g g f s u u . h s h s x s s 2010 wh h EVs g v wh g su
rom en ironmental ent ia t A a re lt t e n m er o electric e icle nit p rc a ed af v hus s s. s su , h u b f v h s u s u h s h s
i ni icantl increa ed t increa in t e n m er o p lic c ar in tation proportionall t es g f y s hus s g h u b f ub h g g s s y (S ubb ,
2018).
i re lo al ale o lectric e icle a anF gu 1: G b s s f E V h s (Sh h , 2016).
T e ro t o c ar in tation or electric e icle a een on t e increa e acro t e lo eh g w h f h g g s s f v h s h s b h s ss h g b .
it ina dominatin t e ind tr ot er co ntrie a e al o pic ed p t i trend and ma or citie areW h Ch g h us y, h u s h v s k u h s j s
e periencin an in l o electric e icle e et al p Accordin to t e ro t tati ticx g f ux f v h (H ., 2013, . 94). g h g w h s s s
pre ent it i apparent t at in t e lon r n t e n m er o electric e icle ill e almo t t e ame as , s h h g u , h u b f v h s w b s h s s
t o e in el T e i re elo o t e ro t pattern o c ar in tation or e eral co ntrieh s us g fu . h f gu 2 b w sh ws h g w h s f h g g s s f s v u s
aro nd t e orld rom to t eu h w f 2012 2017 (S ubb , 2018).

T AINDUS RY B CKGROUND 4
i re ar in tation ro t lo all t eF gu 1: EV Ch g g s g w h g b y (S ubb , 2018).
ro t oreca t7.2.2 G w h f s
a ed on t e data rom re earc and t at rom i re a o e t e demand or c ar in er iceB s h f s h h f f gu 2 b v , h f h g g s v s
i teadil ro in at an appro imate a era e rate o tation ann all acro t e orlds s y g w g x v g f 110,000 s s u y ss h w .
ollo in t i ame trend in t e ro t o c ar in tation t e ollo in oreca t i poi ed to eF w g h s s h g w h f EV h g g s s, h f w g f s s s b
appropriate or t e ind trf h us y.
i re ro t oreca t o c ar in tation ind trF gu 3: G w h f s f EVs h g g s us y.

T AINDUS RY B CKGROUND 5
a ed on t e oreca t a o e it i e pected t at t e trend ill contin e at t e ame pace tB s h f s b v , s x h h w u h s hus
leadin to a tead ro t in a n m er o c ar in tation acro t e orld e pite t e l ct ationg s y g w h u b f h g g s s ss h w . D s h f u u s
e perienced in di erent economie it i pre med t at more and more electric e icle ill ex ff s, s su h v h s w b
p rc a ed t maintainin a ta le demand or c ar in er ice Accordin to imin et al pu h s hus g s b f h g g s v s. g J g . (2017, .
t e ann al ro t o demand or c ar in acilitie or ill contin e to ro a lon a t e ale3), h u g w h f f h g g f s f EVs w u g w s g s h s s
o t e e icle are increa in rt ermore a ed on t e ro t rate c rrentl e i tin t e ind tr if h v h s s g. Fu h , b s h g w h u y x s g, h us y s
e timated to reac c ar in tation acro t e orld t e end o it t i in mind its h 1,820,000 h g g s s ss h w by h f 2030. W h h s ,
i an anticipation t at t e ind tr ill e ponentiall ro to reac le el p it t e mar et or internals h h us y w x y g w h v u w h h k f
com tion en inebus g s.
nd tr ompetition7.3 I us y C
actor t e n l ence t e nd tr7.3.1 F s h I f u h I us y
t li e an ot er ind tr t e electric e icle ind tr i al o a ected e eral actor ir tJus k y h us y, h v h us y s s ff by s v f s. F s ,
ener and a re lation are a in a cr cial impact on t e t re o electric e icle c ar in tationgy g s gu s h v g u h fu u f v h h g g s s.
T ro t e re lation t e perception o in a alternati e or tran port in r an center ah ugh h gu s, h f us g EVs s v s f s u b s h s
reatl c an ed ine e are no con iderin a ein con enient to andle door to doorg y h g . Bus ss s w s g EVs s b g v h - -
deli erie it t e onl little co t inc rred in t e proce o den p Mo t o t i re lationv s w h h y s u h ss (B w 2012, . 30). s f h s gu s
are impo ed t e o ernment to red ce t e amo nt o poll tion ca ed el en ine e icles by h g v u h u f u us by fu g v h s
operatin in r an to n li e i adg u b w s k R y h.
econd competition in t e ind tr i apin t e t re o c ar in tation T eS , h us y s sh g h fu u f EV h g g s s. h
concentration o c ar in tation in r an to n o erin er ice to electric e icle er a oomedf h g g s s u b w s ff g s v s v h us s h s b
ma in t e ind tr more olatile and competiti e T i a rt er c an e t e e i tin inek g h us y v v . h s h s fu h h g s h x s g bus ss
practice to incl de e tra er ice or all model o car in t e tation in Alt o t es u x s v s f s f s h s s (S gh, 2018). h ugh h
condition are till c an in in t e ind tr competition and ine d namic remain to e critical ins s h g g h us y, bus ss y s b
t e ole proce a tl tec nolo a i lea in ootprint e er ere in t e ind tr or in tanceh wh ss. L s y, h gy h s s v g f s v ywh h us y. F s ,
t e introd ction o irele c ar in tem or t e i c an in t e ind tr ali nment toh u f w ss h g g sys s f h EVs s h g g h us y’s g
c ar in tation a an A a re lt t e ale o ne model o electric e icle rom di erenth g g s s (Sh h , 2016). s su , h s s f w s f v h s f ff
man act rer a increa ed alto et eruf u s h s s g h .
ompan po itionin in t e nd tr7.3.3 C y’s s g h I us y
ince t e ind tr i o in e er i n o ro t in ot t e ort and lon term t ere i aS h us y s sh w g v y s g f g w h b h h sh g s, h s
need to po ition trate icall to tap t e increa in opport nitie pre ented in t e mar et T e electrics s g y h s g u s s h k . h

T AINDUS RY B CKGROUND 6
e icle c ar in tation ill e po itioned in t e mar et to occ p all t e a aila le e ment T i illv h h g g s w b s h k u y h v b s g s. h s w
e ac ie ed allo in t e tation to a e all t e t ree le el o c ar in a ell a o er er ice acrob h v by w g h s h v h h v f h g g s w s ff s v s ss
all t e model t at e i t in i ad a di Ara ia T i po ition ill en re t at all t e model canh s h x s R y h, S u b . h s s w su h h s
rec ar e at t e tation t impro in t e pro ita ilit o t e ine Additionall t e compan illh g h s hus v g h f b y f h bus ss. y, h y w
aim at po itionin it el in all ma or to n in a di Ara ia a ter t e i ad acilit a een la nc ed ands g s f j w s S u b f h R y h f y h s b u h
cce ll r nsu ssfu y u .
pectation a ter a nc7.3.4 Ex s f L u h
a ed on t e le el o electric car penetration in a di Ara ia la nc in t e tation ill a eB s h v f s S u b , u h g h s w h v
t ree critical e pectation ir t it i e pected t at t e ine ill tri er t e p rc a e o ma orh x s. F s , s x h h bus ss w gg h u h s f EVs by j
retailer it in t e i ad d e to t e a aila ilit o t e c ar in er ice n t e lon r n it is w h h R y h u h v b y f h h g g s v s. I h g u , s
anticipated t at t ere ill e an increa ed n m er o client in t e earc or t e er ice in to nh h w b s u b f s h s h f h s v s w .
econd la nc in t e ine in a di Ara ia i e pected to tr le or t e ir t e mont e oreS , u h g h bus ss S u b s x s ugg f h f s f w hs b f
t e demand or c ar in er ice ta ili e T i anticipation i in ormed t e lo penetration oh f h g g s v s s b z s. h s s f by h w f
electric car tec nolo in i ad a di Ara ia a ell a t e ine o ld e a ne entrant in t es h gy R y h, S u b s w s h bus ss w u b w h
mar et o e er t e ine i e pected to e pand a demand rok . H w v , h bus ss s x x s g ws.

T AINDUS RY B CKGROUND 7
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Tran portation e earc Part Met odolo ical
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ar in acilitie o lectric e icleCh g g F s f E V h s.
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IO C f S s: s S
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G b E V h k L ks w U I 2018 online A aila le at. [ ]. v b :
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