Electric Vehicle Business Plan: EV Motor's Strategic Market Entry

This report presents a business plan for EV Motor, an electric car manufacturing company focusing on electric bikes. It outlines the company's mission and vision, product and service offerings, and conducts a business and industry profile analysis. The report includes a competitor analysis using Porter's Five Forces, detailing rivalry, supplier power, customer power, new entry threats, and substitute threats. Market entry strategies such as partnership, merging and acquisition, and licensing are explored. The marketing strategy emphasizes shaping the charging ecosystem, adopting an omni-channel approach, and upgrading after-sales consumer centricity. It also highlights the entrepreneur's skills, knowledge, and experiences required for success, along with a plan of operations covering supply chain management, production workflow, risk management, and quality control measures. Finally, the report includes financial statements and a loan proposal, concluding with a summary of the key elements for EV Motor's effective market entry. Desklib provides access to this document along with other solved assignments and study resources for students.

Individual Project

EXECUTIVE SUMMARY
Ev Motor is an electric car manufacturing company that have wide range of product and
service that allow them to attract new customer. The foundation of this business plan lies on
innovative concept of bringing electric bike and satisfy demand of the customer. This report
highlight key element of business plan and ensure company meet requirement of business plan to
become effective in the market.

TABLE OF CONTENT
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Mission and vision statement:......................................................................................................4
Description of the firm's product and service:.............................................................................4
Business and industry profile:......................................................................................................4
Competitor analysis:....................................................................................................................5
Market entry strategy:..................................................................................................................6
Marketing strategy.......................................................................................................................6
Entrepreneur's and managers skills, knowledge and experiences................................................7
Plan of operations........................................................................................................................8
Financial statements.....................................................................................................................8
Loan and investment proposal.....................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Business and entrepreneurship is one of the most common term in business world yet
very important as this allows entrepreneur to think innovative and craft a business model to meet
the demand of the customer. This study is based on Ev Motor, this auto mobile new start up will
focus on bike segment (McKeever, 2018). This report will discuss mission and vision with
description of product and service. Later industry and competitor analysis will be conducted and
will focus on market entry strategy. Later this report will discuss marketing strategy and
entrepreneur's & manager skills. At last this report will discuss plan of operation and pro forma
with loan proposal.
MAIN BODY
Mission and vision statement:
 Mission is to boost sustainable transportation with the help of electric vehicle to reduce
impact on environment and maintain better life.
 Vision is to become auto mobile market leader and bring easiness in transportation of
human as well as goods.
Description of the firm's product and service:
Ev motors will be focusing on both, product and service based business model, these
include:
Product: Electric bike is main product of Ev Motor with four different variant including; model-
S1, Model-M1, Model-R1 and Model-Q5. These will be base product of the company where Ev
Motor will focus on bike segment and will be avoiding car segment until success is not measured
within one financial year.
Service: Ev Motor will be providing both, before and after the sales service to their customer
(Frederick, O'Connor and Kuratko, 2018). Service panel may include free service, oil changing
service, recharge station service and other kind of service that allow customer to feel valuable
while consuming our products in the market.
Business and industry profile:
Business profile: Electric vehicle are future of transportation, every business in auto mobile
industry tend to have great market share. Ev Motor is not first in electric vehicle concept neither
in electric bike concept, this company is entering that market which already been full of

competitors. However, survival option lies in USP of the company that provide electric bike in
affordable price.
Industry profile: Auto mobile industry is one of the largest industry of economy that contribute
15.3 billion euro in the valuation of UK's economy (Pauwels and et.al., 2018). This industry
provides wide range of transportation products that fulfil demand of customer and allow
customer to make their transportation easy. Auto mobile industry have those market leader that
tend to rule over industry, with full of competitors, this industry has become challenging for new
entry like Ev Motors.
Competitor analysis:
Rivalry: Rivalry means competition in the market, Ev Motor will going to face competition
from already establised market leader that tend to rule over industry including Duccati, Suzuki,
Tesla and other auto mobile manufacturer that deal in both bike and car segment (Rothaermel,
2016). There is high competition in auto mobile industry, with new concept of electric bike, there
is chance, model of Ev Motor survive the market.
Power of supplier: Supplier carry high power in the market, after COVID-19 impact, there is
inflation in the industry that tend to impact price of raw material. Ev Motor will face competition
because industry ruler already have their own channels of arranging raw material, other
remaining supplier's channels are providing raw material but at high cost. Ev Motor will tie up
with British-volt that provide raw material in affordable price.
Power of customer: Customer carry high power in the market, bargaining power will impact
company's predetermined price. Ev Motor deal in auto mobile industry where power of
bargaining is quite low, however there are other factors that might impact company for example
taste and preference.
New entry: New entry is new competitor that have their own power to impact company, Ev
Motor will face heavy competition from new entry because they might have technological
advancement which will allow them to become market leader, new entry steal concept and
innovative design of the company.
Threat of substitute: Threat of substitute is quite common where innovation just copied by
already established market leader and new entry. Ev Motor will be facing threat of substitute
because this company will be focusing on innovation, entry might steal design that impact
company's performance.

Market entry strategy:
Market entry strategy is one of the most important thing in every business organization
that allow them to enter market with different strategy, these are:
Partnership: Partnership is best market entry mode that allow company to enter market with the
help of partnership, Ev Motor will tie up with already established auto mobile manufacturer.
Partnership will unlock certain opportunities for example; expertise will be provided along with
allocation of raw material, skilled labour will be exchanged, budget will be shared and even
losses will be share (Schwens and et.al., 2018). Partnership will provide less risk as compared to
any other type of entry mode. However, Ev Motors have to share profit as well as innovation
formula that might impact their long term growth and development process.
Merging and acquisition: Merging and acquisition is another most powerful mode of enter that
allow company to merge their business with other business. Ev Motor have to merge themselves
with already established small vehicle manufacturer that find challenging to survive the market,
this company can acquire small car manufacturer that have technology and workforce but lack
behind in proper plan.
Licensing and franchising: This is another best way to enter market where company will
provide franchising licence to small store owner, manufacturer, dealers and distributor who will
fulfil demand in different area and focus on betterment of the company. This enter is best for
small or new business because store owner, dealer and distributor have experience in the industry
which help company to boost their business.
Marketing strategy
From various studies it has been evaluated that electric vehicles are always considered as
niche products and hence required great amount of focus over the strategies that help the
company in order to go to the market. After the pandemic situation, there are various challenges
for the growth and expansion stand out in front of companies and thus it acts as a crucial period
as well for newly starting company i.e. EV Motors. Therefore, requires addressing new
regulations in order to influence competition and get advantages of it. Thus, in context of
strategies which required to be fulfilled are:
 Shaping the charging ecosystem: EV motors can highly able to get advantages as early
as they provide a seamless charging experiences and develop or manage networks those
are leading ecosystem players in order to create end to end charging system all across the

network. Initially, they have to assist in enabling home charging system which assist
them to boost sales volume. Moreover, the EV motors also have to establish global
partnerships in order to create public charging solutions for the users.
 Adopting omni-channel approach: EV motors should spend and invest considerable
amount towards their digital presence to provide easy access to the information about
significant consumer concerns (Obednikovsk, Sotiroski and Mateska, 2019). Moreover,
the company have to reduce the complexity of the purchase by providing simple and care
free configurations that provide personalized and on demand features.
 Upgrade after sales consumer centricity and readiness: EV motors have to adopt after
sales services training programs in order to provide efficient facilities to the users. They
can also prepare EV specific service offerings and maintenance of plans. Apart from this,
EV motors also provide additional battery related support with the help of their service
partners which extremely help them to provide premium services and thus increase their
sales.
Entrepreneur's and managers skills, knowledge and experiences
In order to draw attention over the skills, experiences and knowledge perspective, there
are certain things that are highly required within an entrepreneur are:
 Curiosity: Great entrepreneurs are always tasked to become good leaders by identify
issues and reveal potential niche opportunities as well as innovations within their
business in order to become considerable within just few moments of time frame.
 Appropriate time management: Careful planning of the services in order to create
milestones, execute the plan and repeat things are the most significant part that needs to
be performed by them (Westbrook, 2021). Without effective project management and
time allocation methodology, they have to struggle for doing their job role.
 Strategic thinking: With the help of proper thinking, the problems of the company are
decomposed and reveal opportunities for future growth is the ultimate required skill by
the entrepreneur.
 Communication: With the help of effectual communication techniques among the
leader, the whole team of the EV motors will able to interact appropriately with their
clients, peers, partners, prospects, etc.

 Networking: Expansion of network provides appropriate business opportunities, future
employees and partnership deals which also assist them in order to expand the horizon of
public relations and convey right kind of message among the users.
Plan of operations
The automotive industry experiencing a tectonic shift when it comes to introduce electric
bike for the consumption of users. At the time of starting the business, the managers will highly
focused towards their supply chain management in order to handle the import and export of
logistics that are required in the production procedure of electric vehicles. The production
workflow also will be handled in order to provide step by step description about the working of
products and services along with identification of issues that might occur within the whole
production procedure. The risk register also will be prepared in order to identify and mitigate
those specific risks (Iizaka and et.al., 2018). If any hazardous material will be used then prior to
that proper training sessions will be conducted by the trainers in order to provide appropriate
handling instruction to them. Furthermore, the quality control measures also have been set by
confirming or even establishing them according to the current situations. For this, appropriate
measures should be taken place which easily fulfil the quality control measures to accomplish the
tasks.
Apart from all the above activities, the industry awareness associations shows the
awareness of industry's local, national and regional standards as well as regulations by telling the
employees about the plans to join the tasks into most effectual manner. This also acts as an
opportunity to out frame the steps that have been taken to comply with complete laws and
regulations that have been applied to the industry.
Financial statements
Entrepreneurs and start up companies are required to prepare various financial documents
even at the time of planning and operational stages. Each and every document plays a major role
in order to plan and manage the business activities (Santoso, 2018). Some companies used them
at initial stages while others simply determine whether proposed or suitable for the business.
The cash flow statement has been prepared in order to provide detailed evaluation such as:

Particulars Janua
ry
Februar
y
March April May June July August September October Novemb
er
December
Cash inflows
Opening
cash inflow
10000 12000 67508 109728.48 18678
9
64892
6
701468.41 759430.4
6
810744.66 684956 690309 739749
Sales
revenue
10000 10500 56000 56900 58038 68493 74995 67305 13246 13511 13781 14057
Other
income
3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
Total cash
inflows
23000 25500 126508 169628.5 24782
7
72041
9
779463.4 829735.5 826990.7 701466.9 707090.1 756805.8
Cash
outflows
Material 2500 1575 8400 8535 8705.7 10273.
95
11249.25 10095.75 1986.9 2026.638 2067.170
8
2108.5142
Labour 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
Other
expenses
2200 2288 2380 2475 2574 2677 2783.7018 2895 3011 3131 3257 3387
Administrati
on expenses
4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000
Total cash
outflows
10700 9863 16779.52 17009.7 17279.
39
18950.
59
20032.95 18990.8 10997.75 11157.92 11323.71 11495.31
Cash deficit 12300 15637 109728 152619 23054
8
70146
8
759430.5 810745 815993 690309 695766 745310

Loan and investment proposal
With the help of bank loans, the EV motors will get their finances in order to start up
their business activities. Basically the bank provides two type of finances for businesses one is
working capital and another is funding (Lin, Lin and Miao, 2018). Within this plan, the company
will evolve the usual procedure of sharing the business plan along with the valuation details
along with the project report.
CONCLUSION
From the above report, it has been concluded that with the help of appropriate business
plan and specific actions or activities, the EV motors are highly able to set up their new start-up
business which will extremely make the whole concept successful in each and every manner.

REFERENCES
Books and journals
Frederick, H., O'Connor, A. and Kuratko, D.F., 2018. Entrepreneurship. Cengage AU.
Iizaka, T. and et.al., 2018, October. Multi-population Modified Brain Storm Optimization for
Optimal Operational Planning of Energy Plants. In 2018 IEEE International Conference
on Systems, Man, and Cybernetics (SMC) (pp. 935-940). IEEE.
Lin, C.Y., Lin, T.C. and Miao, B., 2018. Financial Statement Disaggregation and Bank Loan
Pricing. Available at SSRN 3113170.
McKeever, M.P., 2018. How to write a business plan. Nolo.
Obednikovska, S., Sotiroski, K. and Mateska, E., 2019. Web Site–basic internet marketing
strategy tool of digital companies. Annals of the „Constantin Brâncuşi” University of
Târgu Jiu, Economy Series,, (3/2019), pp.82-91.
Pauwels and et.al., 2018. New products, sales promotions, and firm value: The case of the
automobile industry. In Long-Term Impact Of Marketing: A Compendium (pp. 287-
324).
Rothaermel, F.T., 2016. Competitive advantage in technology intensive industries.
In Technological innovation: Generating economic results. Emerald Group Publishing
Limited.
Santoso, N.T., 2018. Predicting financial statement fraud with fraud diamond model of
manufacturing companies listed in Indonesia. In State-of-the-Art Theories and
Empirical Evidence (pp. 151-163). Springer, Singapore.
Schwens and et.al., 2018. Limits to international entry mode learning in SMEs. Journal of
International Business Studies, 49(7), pp.809-831.
Westbrook, J.R., 2021. The Efficacy of Emergency Management Certification Training in
Georgia Through the Lived Experiences of Local Emergency Managers.
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