Evaluating Campaign Effectiveness: WHSM Media Plan and Analysis

This report evaluates the effectiveness of the WHSM media plan, focusing on the evaluation of advertising campaigns. It explores pre and post-testing techniques to assess the impact of the campaign. The report examines the use of various media, including magazines, radio, and websites, to reach the target audience. It also discusses the importance of media evaluation techniques and provides recommendations for future campaign improvements, such as targeted follow-ups and pre-planning. The report emphasizes the need to actively participate in relevant campaigns and organize events in suitable locations. This analysis offers insights into enhancing the effectiveness of future marketing efforts.

Evaluate
Campaign
Effectiveness

Effectiveness of the evaluation and the impact of an
advertising campaign WHSM (Women’s health
services media plan)
 Post testing techniques helps in answering the
extensive range of questions; it is more specified
and inexpensive (generally).
 It helps in calculating the performance of
advertising.
 It helps in observes or examine the condition or
situation of the introduction of the campaign and
sales for the club.
 It helps in making the campaign advertising more
accurate, simple and less costly.

The media evaluation techniques that were
used while evaluating the media effectiveness
are:
 Magazine
 Radio
 Place-based
 WHSP website
 Hospital websites, and
 Events/Seminar (New England College of
technology, 2015).

Alternative media approaches for the better results
in future
 Following up with the targeted audiences via
related campaign web pages
 Comparing the campaign equity before and after
applying the media approaches, such as magazine,
newspaper and the television.
 Qualitative pre-test and the Quantitative post-test
for getting the better results (New England College
of technology, 2015).

Making recommendations for improvements in future
campaigns.
 Actively participate in the relevant campaigns to
increase awareness of the campaign intentions.
 Organizing campaigns in the hospitals or the
general places where it influences more to the
females and other health related activities.
 Early planning for campaign improvement in the
future relevance.

References
 New England College of technology. (2015)
Evaluate campaign effectiveness.