BSBMKG605: International Marketing Opportunities Evaluation Report

This report provides a comprehensive evaluation of international marketing opportunities for Bounce Fitness, focusing on the potential for exporting Smart Weights to New Zealand. The analysis begins with a review of the global market environment, assessing international trade patterns, economic, social, and industry trends, and the importance of New Zealand's trade-dependent economy. The report then delves into the research of international business and electronic commerce market factors, emphasizing the importance of market research, screening approaches, and e-commerce opportunities in New Zealand. It also identifies New Zealand's free trade policies and agreements, estimating their impact on Bounce Fitness's export plans. Furthermore, the report analyzes the impact of economic, political, social, and cultural factors, market trends, and emerging business opportunities. It assesses various risk factors, including political, financial stability, corruption, legal and regulatory requirements, and trade barriers. Finally, the report relates risk factors to international business cycles, estimating their impact on the target market and identifying international marketing opportunities that align with Bounce Fitness's goals and capabilities, all within the context of the provided assignment brief.