In-Depth Evaluation of Bell Canada's Mission, Vision, and Goals

This essay provides an in-depth evaluation of Bell Canada's mission, vision, and strategic goals, examining their impact on the company's growth and overall strategic direction. It assesses the company's vision statement, focusing on its graphic representation, forward-looking nature, focus, feasibility, and memorability. Similarly, the mission statement is evaluated based on its ability to delight customers through products, services, and customer support, and its commitment to meeting customer needs. The essay also analyzes the company's goal of delivering optimal quality experiences by aligning service features with customer demands, and incorporating technology and innovation into their offerings. The analysis considers whether the mission, vision, and goals align with Bell Canada's business practices and contribute to its success in the Canadian telecommunications industry.

Running head: BUSINESS AND STRATEGIC MANAGEMENT
Business and Strategic Management
Name of the Student
Name of the University
Author Note

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The impact of the mission and the vision statement is significant for the success of the
modern generation companies (David, David & David, 2014). The chosen company for the
task is Bell Canada. The company is a renowned Canadian telecommunications company. It
was established in the year 1880 in Montreal by Charles Fleetford Sise (Bell.ca, 2019). The
company is able to generate 22.72 billion Canadian dollar as the revenue in the year 2017 and
that was possible because of the excellent leadership and the excellence of the mission, vision
and the goal of the organization (Bce.ca, 2019). The paper is focused in the evaluation of the
mission, vision and the goals of Bell Company. The paper is able to evaluate the mentioned
aspects in various parameters to find out the impact that it has on the company’s growth.
Vision Statement of the Company:
The vision of the company is to contribute to the well-being of the society through
increasing the responsible economic growth, by connecting the communities along with
safeguarding the environment (Company--c.blogspot.com, 2019).
Evaluation:
Bell Canada Comments Rating (x/5)
Graphic The usage of the phrases like
the responsible, environment
and the economic growth
creates the base of a sound
graphic. The vision
statement of the organization
is significant in producing
the picture in mind
4/5
Forward Looking and The vision statement of the 4/5

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Directional organization is notably
forward looking. The part of
the statement “To contribute
to the well-being of society”
portrays the aim of the
organization and at the same
time, the part of the
statement “by enabling
responsible economic
growth, connecting
communities and
safeguarding the
environment” is significant
in stating the path to be
followed for the
implementation of the aim.
Focused The vision statement of the
organization, Bell Canada is
pretty focused as the
statement declares the
objective of the organization
and at the same time, it
specifies the exact ways in
which the defined objective
can be achieved.
4/5

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Wiggle room As the vision statement of
the organization is pretty
compact, the scope of adding
any other comments is
significantly less.
2/5
Feasible Journey As mentioned earlier, the
company is one of the
notable organizations of the
Canadian
telecommunications
industry. The company’s
vision statement is able to
provide a feasible journey as
the statement considers the
option of connecting
communities with
safeguarding environment
and the company with rich
history of business
conduction in the mentioned
industry, is able to have a
viable objective.
3/5
Explains why direction
makes good business sense
The vision statement of the
organization states that the
company wants to contribute
4/5

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to the well-being of the
society by enabling a
responsible economic
growth through connecting
communities with a precise
focus on safeguarding of the
environment. This portrays
that the company is
determined to introduce new
and innovative products and
services which will be able
to connect the communities
to create a notable economic
growth. In addition to this,
the creation of the products
is in need to be in alignment
with the sustainable
environment.
Memorable The statement is able to have
limited amount of
memorable aspects like well-
being of society.
3/5
Weakness As mentioned earlier, the
statement is pretty compact
in terms of the message that

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it wants to communicate and
that is main reason to
consider it as a strong vision
statement.
Mission Statement of the organization:
The mission of the organization is to make sure that the customers are delighted with
the products, services and the customer support that they provide to their customers on daily
basis (Company--c.blogspot.com, 2019). For the organization, it is not just a statement rather
it is a commitment to the customers of them.
The detailed mission of the organization is mentioned below:
 We will bring you outstanding products and services that can help you in your daily
life;
 We will strive to provide you with the products and services that you want;
 We will strive to ensure that pricing information is presented clearly;
 We will strive to be accessible to you through the medium of your choice, whether it
be online, in-store or by phone.
Evaluation:
The evaluation of the mission statement of the company is significant in prescribing
the technology based and innovative products of the organization. Apart from that, the parts
of the mission statement like “We will strive to provide you with the products and services
that you want” is significant in transferring the message to the customers that the company
has significant amount of value for the preferences of the customers and they are determined

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in aligning their products to the needs of the customers. The formation of the customer
groups and the market segmentation are seen to be partially achieved with the mission
statement of the organization as it only clarifies that the customers of the company needs to
be tech-savvy. The approach portrayed in the mission statement of the organization for
pleasing the customers of the organization is seemed to be significant with the usage of the
phrases such as “We will be helpful and courteous in your dealings with us, We will strive to
be accessible to you through the medium of your choice, whether it be online, in-store or by
phone and We will bring you outstanding products and services that can help you in your
daily life.” In addition to this, the assurance of the inclusion of the modern day technology
and the innovations into the products that are daily needs of the customers and the
confirmation of the fact that the pricing of the products or the services of the organization
will be transparent, are significant claims that sets the organization apart from the rivals of it.
The mission statement is dedicated in communicating the message to the customers and the
community regarding the business conduction of the organization in significant manner.
Goal:
The goal of the organization is to make sure that they be able to provide the optimum
quality experiences to the customers with the production of the effective alignment between
the features of the services and the products along with the demands and the preferences of
the customers. In addition to that, the company is determined in incorporating the presence of
the technology and innovation into their products and services in order to make it more
attractive for their customers.
Evaluation of the Goal:
The organization is able to use significant strategies for the creation of the value
among the customers of it with the inclusion of the transparency in the pricing tactics, the

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inclusion of the technology and the innovations in the products and the services of the
organization. The defined goal of generating economic growth with connecting communities
and producing the much appreciated delight to the customers of the organization is expected
to be achieved with the mentioned strategy of the organization.

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References:
Bce.ca (2019). Retrieved from http://www.bce.ca/investors/AR-2017/2017-bce-annual-
report.pdf
Bell.ca (2019). Mobile phones, TV, Internet and Home phone service | Bell Canada.
Retrieved from https://www.bell.ca/
Company--c.blogspot.com (2019). C, C., & profile, V. COMPANY C. Retrieved from
http://company--c.blogspot.com/?m=1
David, M. E., David, F. R., & David, F. R. (2014). MISSION STATEMENT THEORY AND
PRACTICE: A CONTENT ANALYSIS AND NEW DIRECTION. International
Journal of Business, Marketing, & Decision Science, 7(1).