This essay delves into the critical aspects of business decision-making, emphasizing the importance of a structured approach to determine objectives, assess essential details, and evaluate alternatives. It focuses on computing the Net Present Value (NPV) and payback period for two projects, Vegan Chocolates and Vegan Spread, providing a detailed financial analysis. The essay interprets the calculated payback periods and NPVs to guide investment decisions, highlighting that Project B (Vegan Spread) has a shorter payback period while Project A (Vegan Chocolates) has a higher NPV. Furthermore, it explores the significance of both financial and non-financial factors in decision-making, such as maintaining company position, motivating employees, improving communication with distributors and customers, enhancing organizational goodwill, and planning for future risks. The report concludes that effective business decision-making is essential for systematic and effective operations, enabling companies to analyze their exact position and make informed choices.