Argument Statement: Evaluating Communication Strategies in Hospitality

This argument statement analyzes the effectiveness of communication strategies within the service industry, particularly focusing on the hospitality sector and the JuJare Hotel. The paper explores the use of social media and other digital communication methods, referencing academic sources to evaluate their impact on business growth, customer engagement, and overall success. The assessment considers whether these technologies are truly beneficial for the industry's advancement, questioning the reliance on social media in both developed and developing countries. The argument is structured to provide a clear point, supported by evidence from the annotated bibliography, with a concise conclusion that summarizes the claims and arguments presented. The document follows APA 6th edition guidelines for citations and references.

Running head – ARGUNANT STATEMENT
Argument Statement
Name of the student
Name of the university
Author’s note

1ARGUNANT STATEMENT
Introduction
Medium of communication is considered to an important aspect for communication
(Álvarez-B, Belmonte & Estrella, 2016). With the development of technologies, new mode and
ways of communication is being developed. People are using this mediums to connect with one
another and conduct business. The following assessment will be discussing whether these are
actually helping or not in the service industry (Cheng, 2018).
Discussion
The hospitality industry have been using technological sites like Facebook and Twitter to
expand their business and communicate with their customers (Cox, 2014). From researches, it is
found that hotels which have used social media as a medium for the strategic growth have gained
more profit and being more effective in spreading their business (Iosim & Popescu, 2015).
However, there have not been any concrete research or proofs that would help in gaining access
to the fact that social media other innovative mediums would actually help in the progress. There
are many under developed counties or developing countries that does not have access these
social media sites, but that have not stopped them from gaining fame or attract more customers
towards them (Matikiti, Kruger & Saayman, 2016). Social media may have helped them in
building a portfolio but that have helped them in acquiring the trust of their customers for which
they would be eager to visit the hotels more.
Conclusion
Thus, the study could be concluded by providing an argument statement that questions
the service industry’s business conduction process by providing a brief insight about how they
have been using social media for communication and spreading their business.

2ARGUNANT STATEMENT

3ARGUNANT STATEMENT
References
Álvarez-B. J., Belmonte,L ., & Estrella , A. (2016). An Innovative Technology Proposal for
Improving Communication, Social Reputation, and Service Quality: A Case Applied to
the Hospitality Sector. El Profesional de La Información, 25(6), 960–969.
Cheng, Y. (2018). How Social Media Is Changing Crisis Communication Strategies: Evidence
from the Updated Literature. Journal of Contingencies & Crisis Management, 26(1), 58–
68.
Cox, A. (2014). Increasing Purposeful Communication in the Workplace: Two School-District
Models. Delta Kappa Gamma Bulletin, 80(3), 34–38.
Iosim, I., & Popescu, G. (2015). Some Aspects of Communication Strategies Used in Tourism.
Research Journal of Agricultural Science, 47(4), 95–98.
Matikiti, R., Kruger, M., & Saayman, M. (2016). The usage of social media as a marketing tool
in two Southern African countries. Development Southern Africa, 33(5), 740–755.
https://doi.org/10.1080/0376835X.2016.1204228