Analysis of Corporate Social Responsibility and Its Business Impact

This report assesses the significance of Corporate Social Responsibility (CSR) within a business context. It explores CSR as a model of corporate self-regulation, emphasizing its role in ethical practices and contributions to society. The report examines the impact of CSR on cost control, customer attraction, brand improvement, and long-term success. It also delves into Unilever's CSR approach and provides recommendations on whether CSR should be implemented. Key concepts such as business ethics, stakeholder relationships, and the benefits of CSR for companies are discussed, highlighting the importance of CSR for both internal and external stakeholders. The report also explores the potential for CSR to enhance employee loyalty, reduce costs, and contribute to overall business growth and development.

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Organization and management
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Abstract
The main aim of this report is to evaluate the importance of CSR in the company. In the
organization CSR plays an essential role which has been elaborated in this report. The main of
the CSR is to contribute to the society also when the company is using their resources. It is
corporate self-regulation which contributes to the environment and the social ethically oriented
practices (Lee, et al., 2013). From the findings it is evaluated that CSR is very essential in every
company not only just because they are contributing to the society but also they help in
controlling the cost, attracting the more customers, improving the brand of the company and to
facilitate the long term success.

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Contents
Introduction......................................................................................................................................3
CSR..................................................................................................................................................3
Unilever’s CSR................................................................................................................................4
Why CSR may be successful...........................................................................................................5
Company should implement CSR or not.........................................................................................5
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................8

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Introduction
Corporate Social Responsibility is the model through which the company remains
socially accountable and they focus on the aspects of the social, economic and environmental
things. When any company engages in the activity which is concerned with the environment and
society and they perform the operations and the course of the business in a positive way (Kim
and Lee, 2012). The main of the CSR is to contribute to the society also when the company is
using their resources. The report is prepared in regards to the CSL limited. CSL Limited is the
biotechnological company which was founded in 1916 and has the headquartered in Melbourne,
Victoria. The company is engaged in products like blood plasma, antivenin, vaccines, etc. The
human medical conditions are dealt by the company and they treat their patients in the proper
manner. The main aim of the CSR in the company CSL limited is to conduct business activities
in an ethical manner. In this report the successfulness of CSR in the company will be elaborated
and recommendation will be given whether CSR should be implemented in the company or not.
CSR is the broad concept which will be elaborated in this report (Versismo and Lacerda, 2015).
CSR
Corporate Social responsibility is corporate self-regulation which contributes to the
environment and the social ethically oriented practices. CSR has maintained business ethics in
the company. It is the model through which the company remains socially accountable and they
focus on the aspects of the social, economic and environmental things. According to the author,
corporate social responsibility manages business operations by maintaining a positive impact on
society. The core business of the company covers the social impacts, ethical things and
sustainability (Vilanova, et al., 2012). They are contributing to the economic development of the
company and committing business activities in an ethical manner.
As per the author, corporate social responsibility contributes to the better life of the
people so the companies should engage in that so that the development of the local community
and the society can be done. The wealth creation process of the company also develops through
social responsibility and it also enhances the good creation. It provides a positive social cause to
the company and also builds a positive brand for the companies (Frolova and Lapina, 2015).

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As per the author, CSR is very essential in every company not only just because they are
contributing to the society but also they help in controlling the cost, attracting the more
customers, improving the brand of the company and to facilitate the long term success (Visser
and Kymal, 2015). It provides the environment protection and management and also measures
the anti-corruption if it is occurring in the company. CSR also helpful for the companies as it
helps in increasing the loyalty of the company. The employee has to act in an ethical manner and
they have to engage in the better
Unilever’s CSR
As per the approach of the Unilever’s CSR, it is important to maintain the relationship
with the stakeholders of the company. This approach provides the high standard of corporate
behavior with the employees, suppliers, consumers and other shareholders. This approach is
engaged with the stakeholders and the responsibility which strengthens the brands of the
consumer’s good business (Pedersen, 2012). As per the theory of the Archie Carroll’s every
company should have stakeholders social responsibility so the company CSL limited also has the
social responsibilities to stakeholders. The business performance of the company is getting
affected due to the stakeholders as they are engaged in every business activities which includes
consumers, investors, employees, and communities. As per the importance of the stakeholders
only in the company, the strategies are priorities in corporate citizenship.
Unilever is the company which has the largest consumer good business. The company
has a good operating profit and they also have a good turnover. The main corporate purpose of
the company is to serve with the highest standards and to maintain the code of the principles in
the company. The code of the business of the company is indulged in the certain issues such as
health and safety of the employee, ethical behavior, quality product, relationship with the
governments (Visser and Kymal, 2015). The Approach of the CSR is failed in the company
Unilever as they applied the wrong business practices with the disastrous leadership which leads
to the failure of this approach. He doesn’t put major focus in the decision of the business as he
has taken the decision which is related to the policies and practices. The sexual harassment has
been taken place in the company and working conditions are also poor which leads to the
unsuccessful of the CSR.

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Why CSR may be successful
CSR is successful for the other companies as its main purpose is to meet the needs of the
customers and provide them the high quality of the product and services (Du, et al., 2012). The
company wants to create value creation for the shareholders and the employees and maintain
sustainable growth for the long term value. CSR provides a safe and secure workplace in the
company so the employees also work freely.
CSR has been successful in many other companies as there are many benefits of using
this model. The business enterprisers get successes due to the CSR strategy. For the growth and
the development of the company CSR is required as it helps in adding more values to the
company. It gives the ethical values to the companies so the companies adopt this so that they
involve ethically in the business models (Park and Ghauri, 2015). CSR maintain customer
relationship and motivate the employees. It also helps the other companies in marinating the high
encouraged teamwork so that the sales can be increased in the company. There are many
potential benefits of using the CSR in the companies as it is easier to access the capital in the
companies. It helps in providing better brand recognition and also helps in retaining the stocks in
the company. CSR can be successful due to these reasons as it maximizes the share value of the
owners.
The company should implement CSR or not
The companies should implement the CSR in the company as it has several benefits
which can lead to the success and the growth of the company. The positive social value is
provided by the CSR so it should be implemented by the companies. A positive brand reputation
is built up through the implementation of the CSR which helps in creating the maximum value
for the company (Jamali, et al., 2015). CSR is very important to the stakeholders so it is
implemented in the company to build the interdependent relationship with the employees,
customers, investors, suppliers and the other communities. The productivity in the company can
be enhanced through the implementation of the CSR. The sustainability and the CSR are very
essential for any business as it helps in raising the stock value of the company. The environment
leadership is maintained through corporate social responsibility (Gholami, 2011).

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The companies should also implement this as it helps in increasing the profits of the
company and also integrates with the essential concerns of the social and the environmental
things (Fasisn, et al., 2011). Employees of the company also get benefited from the CSR as it
helps in satisfying the job satisfaction and increasing their loyalty. The employees of the
company also get boost up and develop new skills. The cost of the company also gets reduced by
implementing this and the companies have to pay the lower bill so they can also save the money.
Conclusion
From the above report, it is concluded that corporate social responsibility is very essential
in every company and it has to be implemented by every company for the proper growth and the
development of the company. In this report the concept of the CSR has been stated clearly and
from that it has been evaluated that CSR has maintained the business ethics in the company. It is
the model through which the company remains socially accountable and they focus on the
aspects of the social, economic and environmental things. In this report the article has been
studied related to the Unilever’s CSR approach in which the company gets unsuccessful in
implementing the CSR in the company successfully and it resulted in many consequences which
have been explained in this report. The leader of the company Polman doesn’t put major focus in
the decision of the business as he has taken the decision which is related to the policies and
practices. The sexual harassment has been taken place in the company and working conditions
are also poor which leads to the unsuccessful of the CSR.
CSR has many benefits which lead to the successfulness of the company. The company
gets success when the productivity enhances and it leads to earning the profit of the company.
CSR maintain customer relationship and motivate the employees. It also helps the other
companies in marinating the high encouraged teamwork so that the sales can be increased in the
company. There are many potential benefits of using the CSR in the companies as it is easier to
access the capital in the companies. It helps in providing better brand recognition and also helps
in retaining the stocks in the company. CSR can be successful due to these reasons as it
maximizes the share value of the owners.
The companies should implement the CSR in their company as it has many benefits such
as help in increasing the profits of the company and also integrates with the essential concerns of

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the social and the environmental things. Employees of the company also get benefited from the
CSR as it helps in satisfying the job satisfaction and increasing their loyalty. The employees of
the company also get boost up and develop new skills. The cost of the company also gets
reduced by implementing this and the company has to pay the lower bill so they can also save the
money.

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Reference
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responisbility (CSR): The role of CSR communication. International journal of
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Fasisn, Y., Van Rossem, A., & Buelens, M. (2011). Small-buisness owner-managers’
perceptions of buisness ethics and CSR-related concepts. Journal of Buisness
ethics, 98(3), 425-453.
Frolova, I., & Lapina, I. (2015). Integration of CSR principles in quality
management. International Journal of Quality and Service Sciences, 7(2/3), 260-273.
Gholami, S. (2011). Value creation model through corporate social responisbility
(CSR). International Journal of Buisness and Management, 6(9), 148.
Jamali, D. R., El Dirani, A. M., & Harwood, I. A. (2015). Exploring human resource
management roles in corporate social responisbility: the CSR‐HRM co‐creation
model. Buisness Ethics: A European Review, 24(2), 125-143.
Kim, S., & Lee, Y. J. (2012). The complex attribution process of CSR motives. Public Relations
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Lee, E. M., Park, S. Y., & Lee, H. J. (2013). Employee perception of CSR activities: Its
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Park, B. I., & Ghauri, P. N. (2015). Determinants influencing CSR practices in small and
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Pedersen, E. R. (2013). Modelling CSR: How managers understand the responisbilities of
buisness towards society. Journal of Buisness Ethics, 91(2), 155-166.

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Verísismo, J. M., & Lacerda, T. M. (2015). Does integrity matter for CSR practice in
organizations? The mediating role of transformational leadership. Buisness Ethics: A
European Review, 24(1), 34-51.
Vilanova, M., Lozano, J. M., & Arenas, D. (2012). Exploring the nature of the relationship
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Visser, W., & Kymal, C. (2015). Integrated value creation (IVC): beyond corporate social
responisbility (CSR) and creating shared value (CSV). Journal of International Buisness
Ethics, 8(1), 29-43.