Promoting Health and Well-being: FAST Stroke Campaign Report

This report provides a comprehensive overview of the FAST stroke campaign, a public health initiative launched in the UK to raise awareness about stroke symptoms and the importance of acting quickly. The report begins with an introduction to the campaign, its aims, and the target audience, followed by an examination of stroke statistics before the campaign's implementation. It then details the methods used for campaigning, including the use of television, radio, social media, and public relations. The report analyzes the campaign's success in reducing stroke-related admissions and improving public awareness. Furthermore, it discusses the critics of the methods and provides recommendations for future health communication campaigns, including the promotion of the campaign through social media and collaboration with healthcare professionals. The report concludes by emphasizing the importance of the campaign in saving lives through early recognition and intervention.

PROMOTING
HEALTH AND
WELL BEING

Contents
INTRODUCTION...........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................6
Statistics of Stroke before the campaign .....................................................................................6
Methods used for campaigning....................................................................................................7
Today’s Statistics.........................................................................................................................7
Success of the Campaign.............................................................................................................8
Critics of the methods..................................................................................................................8
CONCLUSION................................................................................................................................8
Recommendations............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
FAST campaign -Public health of the England works closely accompanied by the stroke
Association. Thus, they has relaunched the National act as a F.A.S.T stroke campaign. This
campaign raises the awareness regarding signs of stroke as well as focusses on the significance
on the importance regarding acting F.A.S.T as well as calling 999. The F.A.C.E is considered as
acronym ( Fast,Arms,speech,time) (Robinson. and Jorge, 2016). This campaigns decides to
advertising form the last so many years as well as considers as a simple test to assist people to
the most common signs of a stroke as it focuses on the importance to act quickly by dialling at
999. Face- face fallen at one side are they are able to smile? Arms- can they raise both of their
arms ? Speech- If their speech can be slurred ? Time – it's time to dial at the number 999.
Aim- To raise awareness about the stroke is always considered as a medical emergency called
the aim of the FAST campaign, it assist people to know the signs as well as urge the individual to
see any sign regarding stroke through calling at 111 immediately. It encourages people to
identify any single symptoms of stroke
Late recognition of the stroke resulted within the tragic outcomes that includes the worst
damages to the brain or death. The campaign of 2018 builds on the basis of the earlier Successful
campaigns of the 2016 and 2017. The ministry of HPA and health worked with the stroke
foundation regarding Campaign associated with United Kingdom
In simple language a stroke is known as the brain attack. In United Kingdom within a
year there are over 100,000 strokes that causes around 40,000 deaths. If someone suffers from a
stroke than supply of blood from the brain is cut off. As it is consider as the medical emergency
that needed the immediate attention as for patients of stroke every minute is crucial. Stroke
related patients treated within hospital within six hours accompanied by thrombolysis that have
the better results. Thus, that's why dialling at 999 is so vital (Benjamin. and et.al., 2017).
Who is aimed at-
The campaign mainly targeted people who were living in United Kingdom. They were
targeting people between the age of 25 to 55 in order to save them from stroke.
How does it hope to achieve aim -
To achieve this campaign is get the people who are witnesses somebody as showing the
symptoms that are able to overcomes any initial reluctance to call. They has been asked to call
at 999. If the Individuals who are considered to be hard to hearing, deaf all are not able to call

999, for such kind of people there is an emergency services called text services but for that there
is a requirement to register their phone number in advance. Such kind of messages are also
crucial for the people who has faced the emergency situations such as the risk regarding stroke.
This involves people are with conditions such as high blood pressure, diabetes, atrial
fibrillation(an irregular heartbeat) and high cholesterol (Mozaffarian. and et.al., 2016).
Concepts of health
The world Health organization (WHO) defines health as a social, physical, mental well-being as
well as resource regarding living a full life. It does not means that only the absence of diseases
but also that capacity to recover as well as bounce back from illness and other types of problems.
Factors regarding the good health includes relationship, genetics, education ans genetics.
Health has evolved various concepts regarding the concern of the individual to achieve the
worldwide goal. Mention below are some goals of the health concepts
Biomedical approach- Traditionally a healthy person is known as free from diseases and also
mentions that traditional health means absence of diseases. This is a concept known as
biomedical concept that can be based on the ''Germ theory of the diseases''. Health defined that
there is an absence of the diseases . The professional of medical viewed the human body as a
machine as well as disease is consider as an outcomes breaking down of the machine as one of
the crucial task of the doctor is repair machine. This concepts also reduced the role social,
environmental, cultural determinants regarding health.
Social concept- As per this approach it focuses on the education, health promotion and policies.
Also, it focuses on the social, environmental, cultural as well as economic factors rather than
focuses on injury and disease. This approach go beyond the behaviours as well as lifestyle as
well as accepts the needs regarding social change that gives good health. In simple words it is a
framework that can provides the improvements within health and well-being that can be
accomplished. This approach understands the gains to happen, economical, social and
environmental that should be addressed. It increases the economic development of the nations as
population within good health as well as leads to productive lives. It has some of the
disadvantages such as lack of education for the whole population as well as here the population
will not motivated such as smoking as well as overweight.
Ecological concept- Gaps in biomedical concepts gave rise to the various other concepts.
Ecologist put forward the concepts regarding concept of the ecology such as they viewed health

as a equilibrium between environment and man as well as diseases can be considered as a
maladjustment regarding the human organism.
Psychological concept- As per this concepts is also known as the advances within Social
Sciences shows that health is always not taken as a phenomenon of the biomedical but also
impacted through cultural, economic, social, psychological factors of the people. These are the
factors that can be taken into the consideration because of measuring and defining health. Thus,
health is considered as both social and biological phenomenon.
Holistic concept- It is a model that recognizes the strength regarding social,
political ,economical as well as environmental impacts on the health. It has been described
multidimensional process that involves the well being of a person. It focuses on the protection
and promotion of Health. Basically it is a framework that implies all the sectors that are related
to the all the sectors of the
Society as well as effects on health within agriculture, animal husbandry, education, public
works as well as various other sectors.
MAIN BODY
Statistics of Stroke before the campaign
Various people are suffering from stroke it can be heart stroke or brain stroke. These
diseases are severely impacting health outcome of individuals. It has been analysed from
research that there was significant increase in cases of Stroke over 22 months before the F.A.S.T
campaign was being identified. This campaign was started in United Kingdom. There are more
than 100,000 strokes in the UK each year. That is around one stroke every five minutes. It was
used to identify symptoms of stroke and lay emphasis on acting quickly in order to prevent
intervention to individuals who are suffering from problem of Stroke (Network. and et.al., 2016).
Static has presented that women in living in United Kingdom has beard the highest burden of
Stroke before F.A.S.T campaign was being introduced. Statistic showed that 57000 women had
their first time stroke in 2016. Many people because of Stroke has also faced conditions like
they became disabled. In many cases individuals has also died because of Stroke. A stroke is
known as a ‘brain attack’. (Mozaffarian and et.al., 2016). So serious emphasis must be laid by
health care professionals in treating up individuals who are suffering from stroke. It has been
analysed that people with conditions such as diabetes, high blood pressure, high cholesterol and
atrial fibrillation (an irregular heartbeat). They are highly suffering from problems like stroke. In

this supply of blood to brain gets stops. There was 46% of rise in cases of stroke in United
Kingdom and areas near them.
Methods used for campaigning
In order to improve health outcome of people living in United Kingdom F.A.S.T campaign
was being organized. Their target people were those who was suffering from problems like high
blood pressure, heart disease, as these were the individuals who were most likely to face problem
of Stroke (Network and et.al., 2016). Various type of methods were being used in doing
campaigning related to F.A.S.T like for example they were engaged in making use of Television,
Radio, newspaper, social media outdoor advertising in making individuals aware about F.A.ST
campaign. Public relation campaigning was also being launched so that individuals who are
suffering from various disease can attend them. This campaign was basically organized so that
patients can easily identify early signs and symptoms of stroke and provide medication and
intervention to them. It will assist individuals in enhancing their health outcome. Some one who
is facing problem of Stroke can call at 999 at urgent basis, so that care can be provided to them
in order to enhance health outcome of individuals. It was also being analysed that in order to
make individuals aware about F.A.S.T campaign they have made use of leaflet and poster. In this
they made sure that all symptoms related to stroke has been clearly mentioned. Helpline number
and other information related to campaign was also been mentioned in leaflet and poster. By this
they have made large number of audiences aware about campaign so that they do not face
conditions of stroke in future (Saunders, and et.al., 2016).
Today’s Statistics
After adopting F.A.ST campaigning it was analysed that patients related to stroke was
significantly low in number.. This number got reduced. Also it was analysed that there were less
number of individuals who were admitted on basis of haemorrhagic stroke was significantly low.
There are more than 100,000 strokes in the UK each year. People were engaged in calling of
F.A.S.T ambulance when they find out about any emergency (Thrift. and et.al., 2017).
Success of the Campaign
Campaign was successful as there were lowered number of people admitted to clinical care
settings because of stroke. As Women highly suffered from stroke, now they were also taking
measures because of F.A.S.T so that their health outcome gets improved. People became aware
of early signs and symptoms of Stroke (Saposnik and et.al., 2016). They were successful in

identifying mini strokes at time, this has assisted them in saving individuals from suffering
various severe diseases.
Critics of the methods
Various methods that were being used in F.A.S.T campaigning includes promotion through
television, radio and newspapers. It was highly effective as more and more people became aware
about this campaigning through them. Also for treating patients they have made use of evidence
based interventions, person centred care and holistic approaches that has assisted them in
enhancing health outcome of service users (Saposnik. and et.al., 2016).
CONCLUSION
From the above study it has been summarized that Health care professionals has also
made patients aware about early signs and symptoms of stroke so that they can take immediate
precautions while they are suffering from problem of mini strokes. This campaign has saved life
of so many critically ill patients by providing them with services immediately. Multi-disciplinary
team was being used in F.A.S.T campaign.
Recommendations
It is recommended that awareness can be arises by the health communication campaigns
such as create and build the health policy and make aware to the people about the stroke and its
consequences. It is recommended that to government as well as local agencies can promote
campaign through social media platforms such as Facebook, Instagram ,twitter, WhatsApp and
many more. They can promote also through Tv ads and local newspapers. It is recommended that
members of the campaigns can work with nurses and social workers to educate local people
about stroke, its symptoms and measures to be taken

REFERENCES
Books and Journals
Mozaffarian, D. and et.al., 2016. Heart disease and stroke statistics-2016 update: a report from
the American Heart Association. Circulation.133(4). p.e38.
Saposnik, G. and et.al., 2016. Efficacy and safety of non-immersive virtual reality exercising in
stroke rehabilitation (EVREST): a randomised, multicentre, single-blind, controlled
trial. The Lancet Neurology.15(10).pp.1019-1027.. Caplan's stroke. Cambridge
University Press.
Network, N.S.G. and et.al., 2016. Loci associated with ischaemic stroke and its subtypes (SiGN):
a genome-wide association study. The Lancet Neurology.15(2).pp.174-184.
Thrift, A.G. and et.al., 2017. Global stroke statistics. International Journal of
Stroke. 12(1).pp.13-32.
Saunders, D.H. and et.al., 2016. Physical fitness training for stroke patients. Cochrane Database
of systematic reviews.(3).
Benjamin, E.J. and et.al., 2017. Heart disease and stroke statistics-2017 update: a report from the
American Heart Association. Circulation.135(10). pp.e146-e603.
Robinson, R.G. and Jorge, R.E., 2016. Post-stroke depression: a review. American Journal of
Psychiatry. 173(3). pp.221-231.

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