This report provides a critical analysis of the marketing methods employed by the PM Clothing Brand. It begins by outlining the brand's business concept, emphasizing its focus on affordable, functional, and stylish outdoor clothing, and identifies both primary and secondary target audiences. The report then details the specific marketing methods used, including sales promotions, niche positioning, and customer retention strategies, along with a marketing campaign schedule for the first year. A financial cost analysis is included, breaking down the expenses associated with each marketing method, and a break-even analysis is also provided. Finally, the report outlines the metrics used to monitor the impact of these marketing methods, ensuring the company's ability to measure the success or failure of its promotional efforts. The report also includes a detailed justification of the timings for the marketing activities and suggests additional support required for the successful implementation of the marketing plan.
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