Strategic Planning and Evaluation of Products Promotion

This essay explores various promotional activities and strategies for products and services, emphasizing the importance of advertising through newspapers, magazines, radio, and online platforms, including social media like YouTube and Facebook. It highlights the objectives of promotions, such as attracting new customers and providing essential information. The essay also discusses the critical path framework for task management, the significance of action plans, and the role of human resources in promotional events. It further covers the importance of job descriptions, team development, and networking for successful promotional activities. The essay also touches on gathering feedback post-event, measuring the effectiveness of the promotion, providing feedback to the team, analyzing costs, and preparing a constructive report for future events, referencing scholarly articles to support its points.

Running head: PRODUCTS AND SERVICES 1
Products and Services
Name
Institution

PRODUCTS AND SERVICES 2
PRODUCTS AND SERVICES
1. Advertising- this can be done in newspapers, magazines, radio and online. The
channels will assist the company to advertise its product in a wide geographical area.
2. Advertising on social media such as YouTube and Facebook would be effective. I
would schedule weekly updates of goods to attract a large number of consumers.
3. The first promotion's objective is to attract new customers who have not used the
company’s product yet and try to maintain potential customers (Lai & Vinh, 2013). The second
objective is to provide the needed information to the customers’ about the company and the
products being advertised.
4. I will select a critical path framework which have the content that is needed such as
the task, the person handling the task, the time the task is being handled, and if it is done or not
(Shallu & Gupta, 2013). More so, it is easy for every person to understand hence reducing
misunderstanding between employees.
5. Action plans assist persons to know what is expected to be done to finish a task. The
action plan comprises of steps, measures of progress, responsibilities, and specific assignments
that provide direction.
6. I should draw upon the human resource and the venue should be designed in a way
that it shows a relation with the product being promoted.
7. The job description document will enable the employees to know what their
responsibilities are. Moreover, the leaders should invite all employees’ to regular meetings,

PRODUCTS AND SERVICES 3
define roles to them, responsibilities, and handover. This will lead to development of strong
teams and improve the overall performance of the team.
8. In my case, I would promote small events in my company with the intention of
ensuring that the staff gets the chance to interact and know each other. Also, we can have happy
hours where loyal customers are also called to participate.
9. Building networks ensures that the organization has good contacts when planning for
promotional activities (Albuquerque, et al., 2012). Such contacts may include suppliers who have
cost benefits, employees who are capable of doing a great job, and venues which facilitate the
realization of the event.
10. A mailing list of every person in attendance is prepared. After the event, I would send
them an email personalized with their names to thank them for attending and request them to
answer a few questions to obtain feedback.
11. To measure the effectiveness, I would examine how the planning process links with
the company’s objectives and the manner in which the promotional activity is planned to attain
the intended goal.
12. Supplying feedback to all individuals involved in the promotional activity helps them
identify areas that they need to improve, including their areas of strength.
13. Analyzing the cost would require comparing the budget set aside for the event and
what has been spent (Arora, et al., 2012). Also, if the activity is completed within the timelines
set in the plan, then it would mean the activity was a success.

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14. The results from the promotional activity should be studied and analyzed, identifying
areas that need improvement and areas that should be maintained. From this information, I can
prepare a constructive report that could be applied in future events.

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References
Albuquerque, P., Pavlidis, P., Chatow, U., Chen, K. Y., & Jamal, Z. (2012). Evaluating
promotional activities in an online two-sided market of user-generated
content. Marketing Science, 31(3), 406-432.
Arora, M., Mathur, N., Gupta, V. K., Nazar, G. P., Reddy, K. S., & Sargent, J. D. (2012).
Tobacco use in Bollywood movies, tobacco promotional activities and their association
with tobacco use among Indian adolescents. Tobacco control, 21(5), 482-487.
Lai, W. H., & Vinh, N. Q. (2013). How promotional activities and evaluative factors affect
destination loyalty: Evidence from international tourists of Vietnam. International
Journal of Marketing Studies, 5(1), 70.
Shallu, M., & Gupta, S. (2013). Impact of promotional activities on consumer buying behavior: a
study of cosmetic industry. International Journal of Commerce, Business and Mana-
gement, 2(6), 379-385.