Evaluating Technology's Influence: Thomas Cook Tourism Analysis

This report investigates the influence of technology on the travel and tourism sector, focusing on a case study of Thomas Cook. The analysis includes thematic evaluations, assessing the impact of technology on employee performance, productivity, and overall business outcomes. The report examines key themes such as the credibility of appraisers, the role of peer appraisals, the relationship between performance appraisals and employee productivity, the effectiveness of reward systems, and the impact of performance appraisals on employee growth and success. The research utilizes survey data to evaluate these aspects, providing insights into how technological advancements and performance management strategies affect the tourism industry, with a focus on the operations and employee relations within Thomas Cook. References support the findings, offering a comprehensive understanding of the subject.

Research
Project
“To evaluate the influence of technology in the
travel and tourism sector and increasing number of
visitors: A case study on Thomas Cook”

Table of Content
 Introduction
 Thematic Analysis
 References

Introduction
Within an organization, employee performance appraisal
is an essential career development method and
technique for company managers and staff members.
Company manager can guide their employees towards
the direction of corporate advancement and employees
get evaluating and understanding their duties in better
way. Performance appraisal is the periodical
understand and evaluate employees performance that
can measure for common requirements.

Theme:1 Credibility of appraiser affect the Performance
Appraisal Systems In Brown's Hotel
Q.1. Can credibility of appraiser
affect the Performance Appraisal
Systems In Brown's Hotel?
Frequency
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16
Frequency

Theme 2: Peer appraisal conducts the performance
appraisal in Brown's hotel
Q.2. Who conducts the
performance appraisal in Brown's
hotel?
Frequency
Immediate supervisor 15
Peer appraisal 3
Rating committees 2
Immediate supervisor Peer appraisal Rating committees
0
2
4
6
8
10
12
14
16
Frequency

Theme 3: Performance appraisal interrelated with
employees productivity
Q.3. Does Performance appraisal
interrelated with employees
productivity?
Frequency
Yes 18
No 2
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency

Theme 4: Reward form of appraisal are effectively
providing by Brown's hotel for enhancing employees
productivity
Q.4. Which form of appraisal are
effectively providing by Brown's
hotel for enhancing employees
productivity?
Frequency
Reward 15
Award 2
Gifts and others 3
Reward Award Gifts and others
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: Performance appraisal is useful for
employees growth and success
Q.5. Does performance appraisal
is useful for employees growth
and success?
Frequency
Agree 17
Disagree 3
Agree Disagree
0
2
4
6
8
10
12
14
16
18
Frequency

References
Sweetser, K. D., English, K. and Fernandes, J., 2015. Super PACs
and strong relationships: The impact of digital interaction on the
political organization–public relationship. Journal of Public
Relations Research. 27(2). pp.101-117.
Hughes, L. M. ed., 2012. Evaluating and measuring the value, use
and impact of digital collections. Facet Publishing.
Casey, E. and et. al., 2011. The growing impact of full disk
encryption on digital forensics. Digital Investigation. 8(2).
pp.129-134.

Thank You