Evaluating Current Trends Influencing Travel and Tourism in the UK

This report evaluates current trends influencing the travel and tourism sector, focusing on developments and emerging trends within the UK market. It examines various forms of tourism, including sustainable tourism, eco-tourism, sports tourism, and adventure tourism, highlighting how these trends impact customer perception and marketing strategies. The report analyzes these trends using survey research and secondary data, particularly focusing on the popularity of cultural tourism in Greenwich, UK, and the impact of sports events and ecological activities on visitor numbers. It also explores how companies are investing in marketing to attract customers and offers insights into promotional events and tour packages. The report references sources such as journals, magazines, and data from Vistgreenwich to support its findings and emphasizes the importance of understanding these trends for business success in the travel and tourism sector.

Contemporary Issue
TASK 2

2.1 Evaluating current trends influencing
the change in the travel and tourism sector
It has been noticed that travel and tourism sector is having number of
developments that provides sustainable opportunities. In addition to this, there are
number of trends that are covered under travel and tourism sector. Perception of travellers
also get influenced due to emerging trends in travel and tourism sector.
Inbound and outbound tourism trends need to be considered in effective manner for
designing of activities. In the past, the sector was only focused towards specific areas but
nowadays the industry is considering different areas for optimistic development.
Travel and tourism sector has became classified in different areas such as
sustainable tourism, creative tourism, dark tourism, eco- tourism, sports tourism, etc.
Companies has also started focus on niche marketing techniques for long term
development.

Contd...
It facilitates business to target customer's in easy manner and meet their satisfaction level. In
this marketing, travel and tourism is attracting the customers by some specific tourism which
offers to tourists regarding some specific activity. Development can be accomplished by focusing
on emerging trends within UK tourism sector.
As per the detailed study, there are number of emerging trends that need to be consider by
organisations while operating business in UK travel and tourism sector. Eco-tourism is
considered as one of most essential section in current market conditions. People are nowadays
more attracted towards destinations that cover green culture.
In other aspect, destinations that cover natural elements, attracts customer's in effective
manner. It has been identified the awareness towards environmental aspects has boosted the
opportunities for the eco-tourism. Key purpose behind development of eco-tourism is to create
better awareness among people in regard to environment.

Contd...
It helps in understanding significance of natural aspects in human life. Tourism sector
design activities that can preserve environment in appropriate manner. UK number of
destinations that promotes wide range of wildlife and flora activities.
Authorities need to focus on development of such areas in order to attract more
customers and lead business to impressive level of success. It impacts the customer
perception and forces organisations to have changes in work style.
Other than this, sports tourism is also one of critical aspect that changes work style in
diverse manner. It is considered as tourism activities in which people visit to different
destinations for experiencing different sports activities. One of the best example of sports
tourism can be London during time of Olympics.

Trends

Contd...
It has been identified that, sports tourism is emerging trend that attracts
number of visitors and provide support to the travel and tourism sector
development. In this, tour operators are arranging various sports activities at
different destinations to attract customers.
Moreover, adventure tourism is also emerging trend that boosts
opportunities for the organisations. Nowadays people are attracted towards
activities that creates adventure in their life. For example, tracking, river
rafting, para gliding, etc.

Issue

2.2 Analysis of a current trend using
appropriate techniques
In order to have effective evaluation of the current emerging trends in the
travel and tourism sector, it is significant to access various sources that provide
information in regard to subject. In other aspect, it can be said that the research
need to be conducted to evaluate trends.
In addition to this, the survey research has been designed in order to
evaluate trends. UK is considered as destination to have effective assessment of
the trends in current market conditions.
It helps in understanding various heritage and cultural aspects that are
present at the destination. This research assists to evaluate the appropriate study
of the Cultural Tourism in the Greenwich and why this tourism has become
most popular.

Contd...
Data has been collected from secondary sources such as journals, magazines,
etc. It has been identified in the investigation that the 30 million visitors arrive
every year. Out of which around 3 million people are attracted towards visit to
Greenwich. Number of sports activities are being organised in all over UK and
people from different nations visit there to experience them. As same golf is most
common sport that attract visitors towards Greenwich.
Almost 900 pounds has been spent out by visitors on each trip that means the
sector is having optimistic level of opportunities. Golf tournaments are more
famous in UK that also attracts visitors to visit Greenwich.

Contd...
It has been identified that the companies are more attracted towards
investment in marketing activities so that more customers can be attracted.
Advertisement campaigns are being conducted to boost the sales and
opportunities of the travel and tourism sector.
Coupled with the promotional events are the tor packages offered by
the hospitality and travel organisation which aim to reduce the overall cost
and enhance the satisfaction level of the tourist.
As per the article of BBC, it can be said that the out of total visitors
almost 4 percent of travellers are focused towards sports events.

Target Tourism Growth
Vistgreenwich. 2016.

Contd...
It means the management of travel and tourism organisations need to
focus on development of plans in such manner that satisfaction level can be
accomplished.
Number of football events are being organised within UK so
organisations can also have investment in sporting activities. For example,
the sponsorship is one of significant aspect that helps in investment.
Other than this, tour operators are also looking forward to design plans
that promote ecological activities. For example, visit to the wild life
centuries and other eco-friendly activities. Customers are also attracted
towards eco tourism that boosts opportunities for the sector.