Evaluating Contemporary Issues in the Travel and Tourism Sector

This essay provides an overview of contemporary issues influencing the travel and tourism sector, focusing on key trends such as inbound, outbound, business, and leisure travel. It emphasizes the importance of analyzing these trends using appropriate techniques and resources, particularly industry analysis, to predict future events and opportunities. The analysis suggests methods for a tour operator company to adapt to market changes and plan accordingly, highlighting the crucial role of understanding industry developments and potential impacts on the business. The document concludes by referencing relevant academic sources to support its arguments and findings.

Contemporary Issues in
Travel and Tourism
Task 2

INTRODUCTION
Tourism is a disintegrated industry where it
combines many other individual industries to
provide better services and offers to its
customers. The term tourism involves travelling for
pleasure, business, etc.

Evaluation of current trends
influencing change in the travel
and tourism sector
The major key trends in travel and tourism sector are
inbound or domestic and outbound tourism. Inbound
tourism is when a foreigner visits the country and
outbound tourism includes when a local resident visits
other country. Inbound tourism in beneficial for the
country as in attracts more tourist based activities and
foreign exchange in the country. These factors trigger the
tourism activities based on types, region and purpose.

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Business purpose: With the increase in opening new
ventures and industries in the country, the level of
business purpose tourist has also increased. It also
promotes the economy of the country and lifestyle of the
people.
Leisure travel: The most widely used form of tourism is
leisure travel. It include travelling to a destination for
luxury and entertaining purpose. The tourist explore
heritage and tourism sites and enjoy the experience.

Analysis of current trend using
appropriate techniques and
resources
Analysing the trends is a common practice of collecting
and interpreting the data for the specific purpose. It is
generally used to predict future events and opportunities
for the industry. To analyse current trends various
methods and techniques are used. As an assistant
product development manager for tour operator
company, these techniques are suggested for the
analysis of current trends:

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Industry analysis: The industry in any sector plays a
crucial part for any company. It provides information to
the companies regarding the development and latest
changes in the market which enable the business to
adapt to the changes and plan accordingly. The analysis
of the industry also helps to determine the future
demands and potential changes in the sector which can
affect the company in positive or negative way.

References
Moutinho, L. ed., 2011. Strategic management in tourism. Cabi.
Spenceley, A., 2012. Responsible tourism: Critical issues for
conservation and development. Routledge.
Connell, J., 2013. Contemporary medical tourism: Conceptualisation,
culture and commodification. Tourism Management, 34, pp.1-13.
Dickinson, J.E., Lumsdon, L.M. and Robbins, D., 2011. Slow travel:
Issues for tourism and climate change. Journal of Sustainable Tourism,
19(3), pp.281-300.
Pritchard, A., Morgan, N. and Ateljevic, I., 2011. Hopeful tourism: A new
transformative perspective. Annals of Tourism Research, 38(3), pp.941-
963.