Evaluating Performance & Expansion for Windsor House Hotel

This report provides an analysis of Windsor House Hotel, a small business enterprise, focusing on identifying its strengths and weaknesses to inform strategic decision-making. It explores how the hotel can leverage its strengths and address its weaknesses to achieve its objectives. The report also discusses methods for measuring organizational performance, such as management by objectives, graphic rating scales, and forced ranking. Furthermore, it recommends strategies for maintaining and strengthening existing performance levels and suggests new areas for business expansion, including take-away chains and globalization, to increase revenue and customer base. This document is available on Desklib, a platform offering a range of study tools and resources for students.

Small Business Enterprise

INTRODUCTION
Small business enterprises are those which have less financial and
non financial sources. Owners of small business enterprise employs
less number of workers for performing their business operations.
Further they don't have high turnover and revenue, they usually
works on small projects. Small business enterprise generally
operated by private owners means they don't have ownership of
public or government. In this report Windsor house hotel and its
profile has been explained so as to find the strength and to analyse
weakness of entity which allows the users to measure the
performance of firm.

1.1 Profile of Windsor house hotel for the
identification of its strengths and weaknesses
The need of analysing strengths and weaknesses is to
frame strategies so that they can rush toward the
objectives and goals of Windsor house hotel. Better
business environment and utilization of available
resources in a better way provides effective return.
Strength of organisation can be used as weapon against
the environmental elements but on the other hand
weaknesses can be considered as the loop hole which
can make an adverse impact over the organisational
process of cited entity.

1.2 Analysis of the business using comparative
measures of performance
Organisational activities and its performance can be measured on
different basis through various methods. For carry out the analysis
regarding the performance measurement of Windsor house hotel the
managerial team of cited firm needs to collect data from different
sources. Three methods can be used by management in order to
evaluate performance, these methods are management by
objectives, graphic rating scale and forced ranking.

2.2 Analysis of ways in which existing
performance could be maintained and
strengthened
There are various strong and effective ways through which the
existing level of performance of the enterprise can be maintained at
the same level and it can be further strengthened to perform better in
the adverse business environment. Analysis of different ways
through which existing performance of Windsor house hotel can be
maintained and strengthened are mentioned below :

2.3 Recommendation with justification, new
areas in which the business could be
expanded
There are some areas in which Windsor house hotel can expand its
business as they are dealing in providing bed and breakfast facility
to customers so they are experienced enough work in food sector
they can start take away chains so that those customers who don't
have sufficient time to visit the hotel premises to eat food then such
customers can easily carry their desired food with them. They can
also provide this service through internet and applications so that
customers need not to visit hotel premises. They can easily order
their food by sitting at their house, office or other institutes. They
can also make their business globalised so that they can entertain a
huge customer base further they can generate maximum revenue.

REFERENCES
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financial information in small and medium-sized enterprise risk
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Bridge, S. and O'Neill, K., 2012. Understanding enterprise:
entrepreneurship and small business. Palgrave Macmillan.
Burns, P., 2010. Entrepreneurship and Small Business: Start-up.
Growth and Maturity. Palgrave Macmillan.
Carraher, S. M. and Paridon, T. J., 2015. Entrepreneurship journal
rankings across the discipline. Journal of Small Business
Strategy. 19(2). pp.89-98.