Interpersonal Communication Analysis: Global Brands Outlet (Sydney)

This report evaluates interpersonal communication within Global Brands Outlet in Sydney, focusing on verbal and non-verbal communication, listening skills, and the impact of these factors on workplace dynamics. The methodology involved face-to-face interviews with employees aged 25-35, ensuring anonymity to encourage honest responses. The findings reveal insights into the significance of clear, concise communication, both written and verbal, and the importance of active listening. The discussion highlights the challenges of miscommunication and the need for directness in conveying messages. The report concludes that effective communication is crucial for a positive work environment, impacting employee relations and overall productivity. The report emphasizes the positive and negative aspects of communication and suggests employees should understand the importance of communication skills. References to relevant literature and an informed consent form are included.

EVALUATION OF INTERPERSONAL COMMUNICATION
IN
GLOBAL BRANDS OUTLET (SYDNEY)
September 29, 2017

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ABSTRACT
Communication is a critical skill for people to partake in a company like Global Brands Outlet.
Through the interpersonal (communication amid no less than two persons) process, people
may exchange information, create motivation, convey feelings or implement penalties for
improper behavior, all in the work setting. The employees who require communication skills in
Global Brands Outlet should be ready to manage diverse conditions that comprises of turning
over positively. Likewise, understanding diverse models of communication empower individuals
inside and outside an association to portray distinctive messages being given by the
representative or client and build up their communication skills.

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Table of Contents
Introduction............................................................................................................................................4
Background of the Company..............................................................................................................4
Methodology.......................................................................................................................................5
Findings...............................................................................................................................................5
Discussion...............................................................................................................................................6
Conclusion...............................................................................................................................................7
References..................................................................................................................................................8
Appendix: Informed Consent..................................................................................................................9

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Introduction
Communication is the way toward transmitting and getting thoughts, data, and messages. The
quick transmission of data over long separations and the prepared access to data has turned
out to be obvious and critical components of human culture, particularly in the previous 150
years (Ahmed & Mohamed, 2017). The reference book meaning of communication includes
trading an assortment of messages with others. Communication in the business world is basic
for progress. This is particularly valid for interpersonal communication, communication
amongst administration and staff, and for basically every other contact a business has, both
inside its own foundation and the outside world. The procedure of communication is extremely
intricate and is a central point in the accomplishment of Global Brands Outlet. This paper will
concentrate on the distinctive sorts of communication, including verbal and non-verbal, tuning
in and reacting, and physical and individual factors that impact effective communication.
Background of the Company
Global Brands Group Holding Limited is a trademarked clothing, footwear as well as fashion
decorations corporation. These products are developed, designed, marketed then sold in a
wide selection of licensed and owned trademarks in addition to an extensive collection of
merchandise classifications on an international level. The group retails brand-named
merchandises in Women's, Men's and Kids style, besides accessories and footwear verticals.
The merchandise is retailed through many countries as well as by different networks of
distribution, such as shopping malls, discount merchants, and autonomous stores (franchise).
The interviewee was the manager of Global Brands Outlet in Sydney. Keeping in mind the end
goal to have fruitful communication, one must comprehend verbal and non-verbal
communication. Interpersonal skills begin with the comprehension of verbal and non-verbal
communication. Verbal prompts are subject to dialect use. Now and then the message they
convey is fragmented or even altogether unique in relation to the expected importance
(Alfonso et al, 2010).

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Methodology
I selected the employees based on age group, they were in the range of 25-35 years. Moreover,
I persuaded them to participate by offering them anonymity in the questions answered. The
interview technique chosen for this research was face-to-face method.
The investigation hypothesis appears towards the attitude of the researcher of the subject. In
examination rationale, the researcher gives the estimation of the learning related to the
subject. There are two sorts of research strategies for knowledge which are extremely
important concerning the examination. One of which is positivism and another is interpretive
research rationale. In positivism objectivity, the expert focuses crude numbers that stay same
wherever all through the world in a comparable situation. There is no degree of advance into
the inclination and point of view of people under any conditions (Ansgar & Diana, 2011).
In the condition of expanding various points of view and evaluations, the researcher can rely on
the interpretive research rationale. It is exceedingly gigantic to appreciate that the interpretive
research rationale gives a broad assortment of learning and psyche towards the theme as it
gives sustenance distinctive conditions and possible results open inside nature. Here the
examination thinking that is extremely vital with a point of view of driving the ebb and streams
consider is the mix investigate the hypothesis (Elaine & Dawn, 2011). The reason is that
exclusive organizations work in an extraordinarily special condition and there is a goliath
essential to focus on looking over a predominant motivating force course of action that is truly
in perspective of various conditions.
Findings
The point of view of various people could be reviewed to contribute towards impacting the best
motivation to plan. In like manner, the interpretive research has been associated with the
examination. The central run significantly idolized by positivism is the objectivity and
exhaustiveness of sensible conclusion, stressing on the point that learning must be founded on
correct substances of recognition and investigation to reveal certified conclusions from
observational data and test outcomes. This investigation gets the possibility of observational
research to consider raised issues.

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The table below are some straightforward figures of the main dynamics of interpersonal
communication in Global Brands Outlet.
Mean Standard Deviation N (Sample size)
General Position 6.53 0.74 300
Job Contentment 6.41 1.28 300
Job Responsibilities 4.05 1.43 300
Job Challenges 5.81 1.65 300
Interactive Relations 4.02 0.83 300
Discussion
Fruitful interpersonal communication is an aftereffect of a critical factor i.e. logic. Once in a
while, people think that it's hard to comprehend what the other individual is conveying. This
appears glaringly evident however it is very astounding that there are many individuals who
feel that utilizing over the top dialect would influence them to seem more smart and
imperative. It is an essential component to ensure that the other individual in discussion either
face to face or by telephone comprehends the discourse obviously. On the off chance that the
individual does not comprehend, the discussion is squandered because of the representative
may feel disrupted and ill-equipped. This point is considerably more critical with regards to
composed communication as it has been seen that numerous great specialists are extremely
poor scholars. Thus, in verbal communication, individuals believe that by utilizing a variety of
words influence them to seem smarter, however, in reality, such a circumstance prompts an
inverse impact. Individuals with poor written work skills introduce a negative impression which
thus can be profoundly impeding in the present work environment (Evans, 2011).
Another vital segment for fruitful interpersonal working environment communication is to be
immediate. This additionally applies to the two parts of communication - composed and verbal.
It is critical to be immediate and safe when conversing with a collaborator. This is significantly
more critical in composing. It is fundamental that the reason for the communication ought to
be tended to as right on time in the principal passage as could reasonably be expected. This is
more vital if there should arise an occurrence of email since many individuals make utilization

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of review sheet to gauge the idea of an email, and might be excessively caught up with, making
it impossible to peruse those and overlook whether they are imperative or correlated.
The subject ought to be plainly expressed in an initial couple of lines with the goal that the
email will probably be perused, and all the more imperatively, considered important. Though in
composed communication it is essential to be as succinct as could reasonably be expected.
Today, individuals in business are excessively caught up with, making it impossible to
experience the sections and to get to the essential focuses in an email. Communication does
not just mean the capacity to talk and compose adequately, rather it additionally depends
intensely on tuning in and arrangement. Via preparing the representatives it enhances their
tuning in and critical thinking skills and builds up the way to impact results.
Conclusion
Taking everything into account, it may perhaps be noted that communication is the main thrust
of a decent and positive workplace in Global Brands Outlet. Inside the work environment,
communication is significant to each individual in order to act in a productive way. It is difficult
to expect viability in work without communication. Right communication and the skills make
the expert life less demanding to direct as well as the private life also. Communication is a key
to take care of the issues in the work environment and with legitimate comprehension, it
prompts great open doors at work that inspires the representatives to be fruitful in their work.
This extremely well demonstrates that even a little communication can be demonstrated
imperative to somebody yet this can likewise have a negative picture wherein the worker can
ruin and crush his or her notoriety at work that prompts genuine outcomes. Communication
has positive and in addition negative viewpoints. Negative communication or
miscommunication is seen by one's own judgment. A lack of foresight could be negative to
one's life. To stay away from or keep the negative results of poor communication, an employee
ought to comprehend the hugeness of communication skills and related angles in busy
workplace such as Global Brands Outlet.

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References
Ahmed A. Oussii & Mohamed F. Klibi, 2017. Accounting students’ perceptions of important business
communication skills for career success: An exploratory study in the Tunisian context. Journal of
Financial Reporting and Accounting, 15(2), pp. 208-225.
Alfonso Siano, Philip J. Kitchen, Maria G. Confetto, 2010. Financial resources and corporate reputation:
Toward common management principles for managing corporate reputation. Corporate
Communications: An International Journal, 15(1), pp. 68-82.
Ansgar J. Thiessen & Diana J. Ingenhoff, 2011. Safeguarding reputation through strategic, integrated and
situational crisis communication management: Development of the integrative model of crisis
communication. Corporate Communications: An International Journal, 16(1), pp. 8-26.
Elaine E. & Dawn C., 2011. Evidence of improvement in accounting students' communication skills.
International Journal of Educational Management, 25(4), pp. 311-327.
Evans, D. J., 2011. Promoting knowledge and understanding in society: Training our students for
effective communication. Journal of Applied Research in Higher Education, 3(1), pp. 35-46.
Eyun Jung Ki, Linda C. Hon, 2012. Causal linkages among relationship quality perception, attitude, and‐
behavior intention in a membership organization. Corporate Communications: An International Journal,
17(2).
Jackson, C., 2011. Communication skills and accounting: do perceptions match reality?. Strategic
Direction, 27(2).
Pia U., Eva B. & Joakim W., 2013. The role of entrepreneurship education and start up experience for‐
handling communication and liability of newness. International Journal of Entrepreneurial Behavior &
Research, 19(2), pp. 187-209.
Ping L., Sudha K. & Debra G., 2013. The Effect of Experience on Perceived Communication Skills:
Comparisons between Accounting Professionals and Students. In: D. F. &. T. J. Rupert, ed. Advances in
Accounting Education. s.l.:Emerald Group Publishing Limited, pp. 131-152.
Platen, S. V., 2015. The communication consultant: an important translator for communication
management. Journal of Communication Management, 19(2), pp. 150-166.

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Appendix: Informed Consent
This is an informed consent form for the research project within the organisation/workplace.
I, the undersigned, confirm that (please tick box as appropriate):
1. I have read and understood the information about the project, as provided in
the Information Sheet dated ________________. 
2. I have been given the opportunity to ask questions about the project and my
participation. 
3. I voluntarily agree to participate in the project. 
4. I understand I can withdraw at any time without giving reasons and that I will
not be penalised for withdrawing nor will I be questioned on why I have
withdrawn. 
5. The procedures regarding confidentiality have been clearly explained (e.g. use
of names, pseudonyms, anonymization of data, etc.) to me. 
6. If applicable, separate terms of consent for interviews, audio, video or other
forms of data collection have been explained and provided to me. 
7. The use of the data in research, publications, sharing and archiving has been
explained to me. 
8. I understand that other researchers will have access to this data only if they
agree to preserve the confidentiality of the data and if they agree to the terms I
have specified in this form. 
9. Select only one of the following:
 I would like my name used and understand what I have said or written
as part of this study will be used in reports, publications and other
research outputs so that anything I have contributed to this project can
be recognised
 I do not want my real name used in this project


10. I, along with the Researcher, agree to sign and date this informed consent form. 

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Participant:
___________________________________________________ ________________
Name of Participant Signature Date
Researcher:
___________________________________________________ ________________
Name of Researcher Signature Date