Strategic Evaluation of Geo's Business Performance and Strategies

This report evaluates the current business strategies of Geo, a New Zealand-based SaaS company providing workforce management solutions for mobile field sales and service teams. The report begins with an introduction to strategic management and its application to Geo. The main body assesses Geo's recent financial performance, highlighting its growth and market share within the expanding global mobile workforce sector. It also provides an analysis of Geo's strategies, including its product development, market approach, and capabilities. The report then draws implications regarding the merits, limitations, and risks associated with Geo's strategies, such as competition and the need to adapt to changing market trends. The conclusion summarizes the key findings and emphasizes the importance of strategic planning in achieving business objectives. The report references several academic sources to support its analysis.

EVALUATION OF CURRENT
STRATEGIES

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Evaluate trends in firm recent performance in terms of finance.................................................3
Draw implication on strategies regarding to merits, limitations and risk linked with strategies.
.....................................................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Strategy is termed out as an action that can able to attain one or more of the enterprise
objectives (Ighravwe, Babatunde and Aikhuele, 2020). Strategic management is termed out as
management of enterprise resources to accomplish the organisational goals and objectives. The
present report is based on evaluation of current strategy on business activities of Geo,
Newzeland. It is entity that toffers workforce management solutions for mobile field sakes and
service teams. Geo assists its customers to boost profits, saves time and increase efficiency. Thus,
entity has covered the startegy in relation to products, markets, capabilities and product
development.
MAIN BODY
Evaluate trends in firm recent performance in terms of finance.
The present evaluation is conducted on Geo SaaS business that offers workforce
management solutions for mobile field sales and service team. Thus, market for GEO products is
growing quickly as global mobile workforce expands ( Melton, Axsen and Moawad, 2020). This
is is auto-mobile firm that is continually taking up the information to deal with current trends in
market. This policy offers financial outlook periods at the quarterly earnings. Thus, chosen entity
has grown from the small office in Auckland, New Zealand to the global business that provide
supports to people in the field based roles around the world. GeoOp Ltd is a public company that
provides cloud based business productivity software ans application for small to large business
with mobile and distributed workforces. GeoSales enables sales managers to allocate selling
regions to staff and this provides detailed Geo-demographics. GeoOp API allows the developer
to integrate the GeoOp functionality in their mobile network and desktop application (Frigo,
2020).
This is firm that use the best scanning techniques that combined with advanced data
science to monitor the market share of over the 5000 technology products. GeoOP has a market
share about the 0.8%. Trherefore, Capital position of the entity can be improved by NZ$4.7m
that enables the firm to fund its growth activities for FY17. This is the entity that is earning the
profitabiloity is about the $3.7M. This is an enterprise has an approval rating of 85 from Owler
members. GEO's top competitor is simPRO (Venable, Pries-Heje and Baskerville, 2012).
Therefore, the entity offers the GeoOp an online job managemnet system that aids to leverages

the smartphones and tablet devices to deliver the paperless platform to transfer the efficiency of
mobile workers.
Draw implication on strategies regarding to merits, limitations and risk linked with strategies.
Strategy is the application that aids to implement the business activities in proficient
mode. Therefore, plan of action is the final phase of strategic management. GeoOp is a mobile
solution that mainly looks over the job costing and scheduling which put their major aims to be a
global leader in mobile job management for the trades and services sectors (Venable, Pries-Heje
and Baskerville, 2012). This is the enterprise that has the significant international growth
opportunity and also has the right team and right product to execute.
Strategy evaluation termed out as process of assessing that how firm moves short,
medium and long term objectives. Thus, one of the huge risk in adopting GeoOP software
application is that this is different from the traditional application. So, entity needs to prepare for
the business processes to ensure to deliver the outstanding value to customers. Hence, failure to
deliver the value can lead to customer to bail on the subscription and this can leads to rise in
churn and lifetime value of the enterprise can be affected (Ighravwe, Babatunde and Aikhuele,
2020). Therefore, the one of the major risk is associated with number of the rivalries who are
takings steps to come up with the solution that aids to undertake the business practices in
proficient manner.
GeoOp is continually taking steps towards to enhance growth within the enterprise with
use of innovation. It enables the business to retain large number of customers on consistent basis.
It is strategy that can aids to undertake the up-gradation and enhanced revenue opportunities for
the existing customers ( Melton, Axsen and Moawad, 2020). On the other hand, GeoOp is also
integrated with wide range of the incredible products that assist to supercharge productivity and
business efficiency. This has one of the effective tools of plan of action that can aids to
streamlines business processes such as job scheduling, quotes and time and materials tracking.
In addition to this, it can be stated that GeoOp is a jobbing tool that is mainly specialises
in to bringing out the simplifying job dispatch and workflows. Also, this enables to replaces the
current job sheets with state of the art job scheduling using mobile devices for the both users
such as Android tablets and phones. GeoOp is termed out as the tool that is integrated with a
number of incredible products that can assist to supercharge productivity and business

efficiency . In addition to this, this can be stated that GeoOp connects the operations managers
and field staff and this feature aids to streamlines the job management and business workflow.
CONCLUSION
Hereby, it can be concluded that strategy defined as plan of action that helps to
accomplish business objectives. The present report has covered the business activities of Geo, it
is software based firm that assist customers to boost profits, saves time and enhance efficiency.
Thus, present report has conducted evaluation on firm recent performance in terms of finance,
sales etc. Also, study has outlined the implication on strategies to regarding merits, limitation and
risk involved with strategies.

REFERENCES
Books and Journals
Ighravwe, D.E., Babatunde, M.O. and Aikhuele, D.O., 2020. A STEEP-cum-SWOT approach for
maintenance strategy evaluation for an off-grid PV-powered street lighting system. African
Journal of Science, Technology, Innovation and Development. pp.1-12.
Melton, N., Axsen, J. and Moawad, B., 2020. Which plug-in electric vehicle policies are best? A
multi-criteria evaluation framework applied to Canada. Energy Research & Social
Science. 64. p.101411.
Frigo, M.L., 2020. Strategy and the balanced scorecard. Strategic Finance. 84(5). p.6.
Venable, J., Pries-Heje, J. and Baskerville, R., 2012, May. A comprehensive framework for
evaluation in design science research. In International Conference on Design Science
Research in Information Systems (pp. 423-438). Springer, Berlin, Heidelberg.