HAT301: Analyzing Umbrella Winter City Sounds Event in South Australia

This report provides an analysis of the Umbrella Winter City Sounds, a cultural event held in Adelaide, South Australia. It identifies the event type as a cultural festival focused on musical performances and arts, held across multiple venues in Adelaide. The analysis covers the event's form and content, highlighting its role as a melting pot of cultures, its location and size, noting its accessibility and focus on Adelaide-based musicians, and budget considerations, outlining costs related to venue, performers, arrangements, and food and beverages. Key stakeholders are identified, including event managers, artists, organizers, sponsors, and governmental bodies, with a discussion of their involvement in ensuring the event's effective management and smooth functioning. The report concludes that effective organization and management are crucial for a successful and enjoyable event, anticipating high participation from musicians and audiences.

Running head: ATTRACTION AND EVENT MANAGEMENT
ATTRACTION AND EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction..........................................................................................................................2
Identification of the event type........................................................................................2
Brief analysis...................................................................................................................2
Form and Content........................................................................................................3
Location and Size........................................................................................................3
Budget Consideration..................................................................................................3
Number of Participants................................................................................................4
Identification of the event stakeholders and their involvement.......................................4
Conclusion...........................................................................................................................5
References............................................................................................................................6

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Introduction
The Umbrella Winter City Sounds, South Australia is one of the cultural events that takes
place in the city of Adelaide in Australia (Travel-associates.com.au, 2018). The following report
deals with the management of a cultural event that is scheduled to take place in the country of
Australia. The report further proceeds to provide a brief description of the event and nears the
conclusion with the identification and the discussion of the involvement of the stakeholders of
the event in the operations of the same.
Identification of the event type
The Umbrella Winter City Sounds, South Australia is a cultural event that is being held at
the city of Adelaide in Australia. This cultural event deals with the various musical events and
arts. This festival generally hosts almost 300 or more live musical events and is known to have
been spread over almost more than 100 venues. The major events hosted in this event are
basically related to the musical performances that are held by the various artists who have been
participating in the event.
Brief analysis
The cultural events generally refer to the various events that might refer to the various
festivals that pertain to the certain specific cultures and might include the various forms of the
cultural activities that are specific to the people of the concerned area (Mair & Whitford 2013;
Jones & Jones, 2014). The cultural festivals might include the various events like the music
events, the dance events, the extempore events and last but not the least the various events that
deal with the lighting and the décor of the venue (Thomas & Peterson 2017). The Umbrella
Winter City Sounds, South Australia might be termed as one of the cultural events that are held

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in Adelaide in Australia. The concerned event includes a huge number of the events that includes
the participation of the dwellers of the areas associated with the various venues of the event.
Form and Content
The Umbrella Winter City Sounds, South Australia, deals with the events that are
basically associated with the live performances of the various musicians and the bands of the
members who have been participating in the festival. This cultural event tends to bring a number
of people from the various cultures at a certain point of time thereby turning the venue of the
event into a melting pot of the various cultures (Masterman, 2014).
Location and Size
The Umbrella Winter City Sounds, South Australia is known to be a festival that can be
accessed by every member of the society. The event is a nationalized event that is majorly
attended by the various music bands and other musicians who mainly belong to Adelaide
(Themusic.com.au, 2018). The event is generally held at the various venues all across the
Adelaide Metropolitan. The event is mainly held during the second half of the month of July and
offers the attendants of the event with a well-curated collection of live performances by various
bands and musicians (Smith, 2018).
Budget Consideration
The proposed budget for the Umbrella Winter City Sounds, South Australia for the year
2018 is as follows.

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Budget for Umbrella Winter City Sounds, South Australia
Costs incurred Amount (in AUD)
1. Costs of venue
2. Remuneration for the performers
3. Cost of the arrangements
4. Cost of food and beverages
20,000
40,000
10,000
20,000
Total cost incurred 90,000
Number of Participants
The participants of this event might include the musicians who might be participating in
the event and the various partners who have been aiding the actualization of the event. The
partners of the event might include the Adelaide City Council, Australian Hotels Association
(SA Branch), Music Development Office or the MDO, Australian Council and the South
Australian Tourism Commission along with the Live Music Events Fund
(Umbrellaadelaide.com.au, 2018). The participants of the event might also include the various
musicians and the music bands who perform at the concerned events.
Identification of the event stakeholders and their involvement
The various stakeholders of the event might include all the various members of the
organizing body of the event. This might include the various event managers, the various artists
and the bands who have been performing in the concerned event, the organizers of the event, the
sponsors of the event and the governing body of the concerned area wherein the event is being
held (Gibson & Connell 2016; Liu, 2014). The various event managers are considered to be the
major stakeholders of the event along with the organizers. They are generally responsible for the
effective management of the event and the smooth functioning of the event (George, 2015;
Ferdinand & Williams 2013). The various governmental bodies that are responsible for the
allocation of the venues of the event might also be considered to be the stakeholders of the event.

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Conclusion
Thus, from the above discussion, it might safely be concluded that the organizers and the
managers of the event could help in the organization of a highly enjoyable and productive. The
organizers of the event might look up to a huge participation in the event on the part of the
various musicians and the audience who have been visiting the venues of the event.

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References
Ferdinand, N., & Williams, N. L. (2013). International festivals as experience production
systems. Tourism Management, 34, 202-210.
George, J. (2015). Examining the cultural value of festivals: Considerations of creative
destruction and creative enhancement within the rural environment. International
Journal of Event and Festival Management, 6(2), 122-134.
Gibson, C., & Connell, J. (2016). Music festivals and regional development in Australia.
Routledge.
Jones, M. L., & Jones, M. (2014). Sustainable event management: A practical guide. Routledge.
Liu, Y. D. (2014). Cultural events and cultural tourism development: Lessons from the European
Capitals of Culture. European Planning Studies, 22(3), 498-514.
Mair, J., & Whitford, M. (2013). An exploration of events research: event topics, themes and
emerging trends. International Journal of Event and Festival Management, 4(1), 6-30.
Masterman, G. (2014). Strategic sports event management. Routledge.
Smith, M. (2018). Umbrella Winter City Sounds festival to hold off Adelaide 'hibernation'. ABC
News. Retrieved 8 April 2018, from http://www.abc.net.au/news/2016-05-20/umbrella-
festival-to-wake-adelaide-from-winter-hibernation/7431766
Themusic.com.au. (2018). Umbrella: Winter City Sounds Festival Returns To Adelaide In
2018. theMusic. Retrieved 8 April 2018, from
http://themusic.com.au/news/all/2018/03/20/umbrella-winter-city-sounds-festival-to-
return-to-adelaide-in-2018/

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Thomas, D. C., & Peterson, M. F. (2017). Cross-cultural management: Essential concepts. Sage
Publications.
Travel-associates.com.au. (2018). Cultural Festivals Around Australia. Travel Associates.
Retrieved 8 April 2018, from https://www.travel-associates.com.au/luxury-holidays-
news/cultural-festivals-around-australia
Umbrellaadelaide.com.au. (2018). About - Umbrella Adelaide. Umbrella Adelaide. Retrieved 8
April 2018, from http://umbrellaadelaide.com.au/about/