Feasibility Analysis and Event Planning Report for Luxury Events

This report delves into the intricacies of event planning and management, focusing on Luxury Bespoke Events, a leading event design and production company in London. The report covers various types of corporate events, including sales meetings, exhibitions, and product launches, highlighting their objectives and how they are executed. It differentiates between corporate and leisure events, outlining their distinct goals and target audiences. The report also examines methods for determining the target audience for a new corporate event, such as income, purchasing power, and interest in food and drinks, and how to identify the best location for events. Furthermore, it explores the essential factors for studying corporate event feasibility, including risk and time feasibility. Finally, the report provides insights into corporate event planning and promotion, discussing key elements for successful event execution.

Feasibility Analysis and Event
Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different types of corporate focused events.........................................................................1
P2 Differences among corporate and leisure events.................................................................2
TASK 2............................................................................................................................................4
P3 Various form of corporate events along with the way through which they accomplish their
objectives....................................................................................................................................4
TASK 3............................................................................................................................................5
P4 Numerous ways to determine audience ................................................................................5
P5 Important factors for study of corporate event feasibility.....................................................6
TASK 4............................................................................................................................................7
P6 Corporate event plan .............................................................................................................7
P7 Planning and promotion of corporate event ..........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Event planning is defined as a procedure in which management of projects like
convention, team building activity, trade show, convention or party takes place. In order to
assure successful event planning, effective execution of five stages named research, design,
planning, coordination and evaluation are required to be undertaken (Mudkhana, 2020).
Customer satisfaction plays crucial role, so it is essential to organize facilities like entertainment,
décor, promotional material, catering, equipment, transportation, special guests in more efficient
way. Successful event planning include activities like selection and reservation of event sites,
budgeting, development of theme, management of risk, acquiring permits and more. The aim of
this report is to gain an insight into the concept of event planning and management with the help
of application of these activities within a company.
Report is conducted on Luxury Bespoke Events, this entity is offering their services as a
leading event design and production companies within London provinces (LUXURY BESPOKE
EVENTS. 2020). Respective entity is offering their customers with highly experienced services
by producing as well as designing spectacular private and corporate parties. Report include
formative discussions upon various range of corporate focused events, differentiation between
leisure and corporate events, different criteria as to determine audience for new corporate event
and plan for corporate event. Lastly this report also includes formative set of procedures that are
undertaken for planning as well as promotion of corporate event.
TASK 1
P1 Different types of corporate focused events
Corporate focused event is defined as those functions that mainly include value,
professionalism and safety when an event gets organized within organisation. Different types of
corporate events that are being further elaborated below:
Sales meeting:
Sales meeting is basically undertaken that mainly revolves around discussions that takes
place for services and products’ matters. It has been evaluated that this form of meetings takes
place as to duly recognise sales professionals’ accomplishments. In context with Luxury
Bespoke Events, for successful sales meetings manager can hire impersonator or performing
artist such as comedian as to light up of individuals or employees after conducting whole
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discussions upon subjected topic. This will not only allows entity to satisfy their sales employees
or individual but can also ensure continuous growth of sales ratio.
Exhibition:
Exhibitions are defined as trade shows that are being duly attended by entities. By
undertaking exhibitions organisations aim towards increasing their brand image in order to
enhance their overall competitive advantages comparatively to other competitors. Luxury
Bespoke Events manager can increase effectiveness of their exhibition by taking advantage of
graphics, gadgets like Oculus Rift, virtual reality headset and other memorable experience in
order make significant improvement in ROI. However, in order to gain maximum advantages
and accomplish common goal of exhibition it is essential for respective organisation to make an
action plan and create lead collection system with outstanding design and immediate follow up.
Product launch:
Product launch events are being organized with an aim to demonstrate services as well as
products. Along with this, in these events hosts communicate features and benefits of services
and products among stakeholders and shareholders. It is one of the most effective form of event
with the help of which organisation can increase excitements within shareholders, customers and
employees towards organisational offerings. In terms with Luxury Bespoke Events, manger by
undertaking significant advantage of Virtual reality as well as AR techniques can maximise
event attendees experience in a magnificent manner. Along with this, by serving individual
within events with exotic range of casual dining and food options their overall level of
satisfaction can be effectively increase, it further lead towards ensuring more competitiveness
against rivals.
P2 Differences among corporate and leisure events
Leisure and corporate event plays crucial role in event management, this makes event
managers to conduct all the associated activities in prominent and efficient manner as to fulfil
objectives or events. However, it has been evaluated both the form of events differ from each
other as they have different set of goals, motives and objectives. Mentioned below formative
differentiation is being conducted between leisure and corporate events.
Leisure event Corporate event
 In these form of events main activities  Corporate events mainly involves
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like management of sports venues,
entertainment venues etc. are being
undertaken. Along with this it also
includes events like circus, sporting
contest, celebration of an occasion and
more.
charitable as well as commercial events
like product launches seminars,
business meetings, trade expo, training
workshops, conferences and more.
 These events takes places with an aim
to duly attract audience attention by
providing them various form of
entertainment facilities as to make them
spend their quality as well as valuable
time with family, friends and loves
ones.
 These events are being executed with
an aim to increase awareness of
services, products and business of an
organisation among shareholders and
stakeholders (Roseen, 2020). Most
important aim behind these forms of
event is to increase competitiveness
within marketplace.
 By hiring potential as well as
enthusiastic employees event manager
can effectively deliver better services to
event attendees. It will further lead
towards increase overall level of
consumer satisfaction.
 In corporate events, it is essential for
Bespoke Event London to ensure that
all the guests are being provided with
the facilities related to catering,
accommodation and entertainment. In
addition to this by taking significant
advantage of Standardised
arrangements respective organisation
can serve their guest in more effective
manner.
 In order to ensure success of leisure
events, event manager is required to
undertake use of different forms of
value added measures for instance
value adding. Along with this entity
must assure that customers have easy
 Corporate events effectiveness can be
significantly increase by taking
assistance of different techniques and
tools. It will allow corporate events to
communicate their real agenda among
shareholders or guests. In this entity is
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access to all essential requirements. For
example, within pool party or circus
events ticket counter is required to be
situated nearby area in order to save
time of consumers.
required to take advantage of field
experts and technical professionals as to
increase effectiveness and efficiencies
of their event.
TASK 2
P3 Various form of corporate events along with the way through which they accomplish their
objectives
Corporate events are of many types and are having different set of aim and objective.
Organisations holds these events for a purpose in order to fulfil organisational objectives in
efficient manner (Said and King, 2020). Some of the certain form of events along with their
description in mentioned below:
Seminars:
In this, organisation selects selected number of individual as to target them by offerings
valuable as well as specified information. It has been evaluated that seminars are comparatively
smaller than conference events, along with this seminars mainly takes place for a day and have
single session (Solid, 2020). This has been signified that, organisation conduct seminars with an
aim to successfully offer training to individuals, employees and managers. Seminars allow entity
to fulfil their long and short term goals in subjected time frame in a well define and effective
manner.
Conference:
Organisation conduct corporate events as to demonstrate services as well as products in
market segment with an aim to emerge out as leader of market. In addition to this, for these types
of events certain group of individuals are targeted as to effectively share ideas, knowledge and
issues with them in order to overcome challenges or issues. With the help of these events
organisation can significantly have access to experts and professional advices, through which
complex situations can be overcomes in effective manner. It will further lead towards increasing
profitability and revenue in best efficient manner.
Executive retreats:
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It is one of the most effective forms of event within which entity duly engages in the
process of investing respectively higher funds on every person as to assure their maximum level
of satisfaction. These types of events are being undertaken by organisation with an aim to to
deliver thoughts upon business development and planning. It has been evaluated that executive
events last for 3-4 days along with this, in this events attendees are being offered with qualitative
treatment. With the help of this entity can effectively increase productivity as well as
profitability in feasible manner.
TASK 3
P4 Numerous ways to determine audience
Significant opportunity have been acquired by Luxury Bespoke Events, in this they are
required to conduct magnificent and unique event for Foodie Flavour a new restaurant within
provinces of London. It has been determined that entity is currently conducting their business
activities at small level but are planning to make expansion of their business in order to
maximise their shareholding and profitability in marketplace.
As to accomplish aim to company Luxury Bespoke Events have formulated plan to
successfully launch event in which different forms of dishes is being introduced by restaurant
with unique and exotic taste. For this, Luxury Bespoke Events is required to target audience
those who are highly influenced towards unique food items.
Income and purchasing power:
In order to select right customers it is essential for an event company to determine
income level of individuals in order to evaluate their ability of spending upon junk food as well
as beverages. With the help of this evaluation, Foodie Flavour can effectively offer their products
among marketplace and can further fulfil their profit earn expectations. It will further allow
entity to increase their overall sales in well define and effective manner. In accordance with the
income and purchasing power of the individuals, the respective event management company will
invite the audience to the event.
Interest in Junk Food and drinks:
This is also an effective form of criterion that will allow Luxury Bespoke Events
managers to evaluate target set of audience. In this by taking advantage of AI, determination of
those individuals can be undertaken who are significantly inclined towards unique flavour and
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varieties of food. This has been evaluated that with the help of effective evaluation of individual
their taste and preferences can be identified. With the help of this respective restaurant can serve
customers as per according to their taste that further allows restaurant to increase their loyalty
and overall level of satisfaction (Anwar, Deshmukh and Mustafa Rizvi, 2020). It significantly
leads towards increasing competitiveness and brand image of entity in market segment.
Location of restaurant:
As to assure and grab maximum level of customer base, selection of perfect location
plays crucial role. In terms with Foodie Flavour, it is essential to identify location that have easy
access of maximum number of population and can be visited by individuals even in hectic
schedule. With the help of this entity can further attract their attention towards unique and new
dishes.
P5 Important factors for study of corporate event feasibility
Feasibility study is mainly defined as a significant opportunity and issue that are being
studied in order to identify current operation modes, selection of effective and right course of
action, determination of alternatives and needs and more. Mentioned below feasibility study
elements are being defined in context with Luxury Bespoke Events.
Risk feasibility:
Luxury Bespoke Events must ensure that all the joining parties of event are being
satisfied in efficient way as to fulfil Foodie Flavour business objectives. For this Luxury
Bespoke event manger is required to identify potential risk and further eliminate them with
having contingency plan as to overcome unpredictable issues in effective manner. Prior
accomplishment of this activity will allow Luxury Bespoke event manager to conduct event with
no risk.
Time feasibility:
Event manager of Luxury Bespoke event must assure that activities of event are being
done as per according to set time frame (Shapiro-Garza and et. al., 2020). In terms with the
event of Foodie Flavour event manager of Luxury Bespoke Events are required to have regular
view upon execution of activities like booking of venue, catering services and more as per
accordance to respective time.
Funding feasibility:
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It is one of the most important step that are required to be effectively consider by Luxury
Bespoke event manager, in this they must identify different sources of fund generation as to
accomplish all the activities in effective manner. Proper budget and determination of sources of
funds allow event manager to effectively manage requirement of over expenses. However,
proper budget will allow event manager to conduct all the required activities of fund in effective
manner, for this they are required to have regular overview upon execution of activities.
Staffing feasibility:
In this aspect, event manager of Luxury Bespoke Events must undertake the process of
recruiting potential and skilled employees. With the help of this, they can effectively conduct all
the activities of event in well define and effective manner. It is essential for respective company
event manager to ensure that they recruit effective and skilled candidates through which they can
increase daily basis performance of company in a well define and effective manner. In addition
with this it is important for entity to overcome workforce problems as to assure more growth and
advantages.
TASK 4
P6 Corporate event plan
Proper planning is required to be undertaken by event manager of Luxury Bespoke
Events as to successfully conduct event of Foodie Flavour. It will allow in accomplishing all the
activities in given time period.
Conceptualisation of theme:
Special theme is being selected by Luxury Bespoke event manager in order to influence
individuals’ attention. Theme of event is “Eat and repeat with near and dear ones”, which is a
cheerful theme through which individual can be influenced towards Foodie Flavour offerings.
Set preliminary budget:
Proper formation of budget ensure accomplishment of all activities in effective manner, it
remove unnecessary wastage of funds. Thus, Luxury Bespoke event manager ascertained
estimated amount of 2500 pounds to accomplish all the event activities.
Make appointments with vendors and owner of venue:
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Successful accomplishment of event required regular meetings with venue vendor and
owners, it will significantly aid Luxury Bespoke Events manager to conduct event in a
systematic way as per in accordance with pre determined plan.
Determine right service for potential guests:
As to serve customers according to their preferences in order to gain successful outcomes
Luxury Bespoke Events are required to undertake significant tools and techniques to evaluated
right form of service for potential guests, this will help in assuring loyalty of customers towards
Foodie Flavour.
By taking use of various form of promotion as well as planning principles event manager
of Luxury Bespoke Events can effectively accomplish requirements of event (Shpak and et. al.,
2020). It will further aid in overcoming loopholes in feasible manner.
Principle of planning
 Proper planning is required to be undertaken by event manager.
 Proper information is required to be allocated by event manager of targeted audience
base.
 Regular review of all activities is required to be undertaken as to assure successful
outcomes.
Principle of promotion
 Event manger is required to communicate event motive from targeted and loyal
consumers.
 Use of various forms of social media sites are required to be undertaken by event
manager as to successful conduct promotional activities of event.
P7 Planning and promotion of corporate event
As to assure overall success of plan, event manager must ensure that they have effective
plan, it will allow Luxury Bespoke Events to conduct each and every activity in a systematic and
effective manner:
Detail planning:
In this proper corporate event planning is required to be undertaken by Luxury Bespoke
Events manager, in this they are required to effectively finalise each and every activities as to
avoid even small changes of error.
Information about audience:
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In this, manager of event is required to ensure that they have duly allocated necessary
information of targeted audience as it will significantly increase chances to serve them with
better offerings. Negligence of collecting information of individual have significant tendency to
affect overall sales margin of Foodie Flavour
Trust but verify:
It is one of the most important step in which Luxury Bespoke Events event manager must
ensure that they have efficient amount of trust with subordinates and team members. Along with
this regular evaluation of event progress is also required to be undertaken as to avoid any
unnecessary failure.
Principles of promotion:
By undertaking advantage of best promotional channels Luxury Bespoke Events, event
manager can subsequently maximise the chance of high sales margin and profit generating
capabilities of Foodie Flavour.
Strive for repeat business system:
This is an important process within which event manager of Luxury Bespoke Events
must undertake the process of revising sales of Foodie Flavour in order to make identification of
regular as well as loyal base of consumers. Witt the help of this restaurant can retain loyal
customers for more time period by retaining them with amazing discounts and additional
benefits.
Use online resources and include social media actions:
Online resources play significant role with the help of which large base of audience
attention can be gained. In this Luxury Bespoke Events, event manager is required to take
advantage of Instagram, Facebook and Twitter to promote their event. With the help of this they
can make large base of individual aware about Foodie Flavour offerings.
CONCLUSION
According to the above mentioned evaluation, this is being concluded that event
management include wide range of events in which event manager is required to undertake
different types of activities and functions according to goal and objectives of event. Event
management is basically falls under hospitality service within which it is essential to serve or
satisfy guests and event attendees with qualitative services and facilities. Thus, it is essential for
event manager to take advantage of numerous forms of tools as well as technologies like virtual
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reality, AR and other gadgets in order to serve event attendees in best effective manner. Along
with this event manager is also required to formulate event action plan in order to ensure
successful end outcomes.
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