Detailed Analysis of the 2018 Commonwealth Games Event Brief

This report provides a comprehensive analysis of the 2018 Commonwealth Games event brief, focusing on its categorization as a mega-event within the tourism and hospitality industry. It explores the event's dimensions, including its economic impact on Australia, the associated attractions such as aquatic centers, and the cultural exchange facilitated by the event. The report details the event's structure, venues like the Carrara Stadium, budget, and the involvement of various stakeholders, including official game partners, supporters, and suppliers such as Griffith University and Thrifty Rent A Car. It also addresses key factors for event success, such as security and transport. The analysis highlights the benefits of the games, including increased tourism and opportunities for participants, and the inclusion of disabled athletes. The report is supported by several academic sources.

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Event Brief
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Introduction
The following paper is intended to build and enhance the skills of a student in
understanding the part played by events and other attractions in the Tourism and Hospitality
Industry. Understanding the processes involved in organizing a successful event is key to an
event management student. An event is an organized occasion of a social nature. Attractions, on
the other hand, are features whether natural or man-made that encourages people to visit a certain
place. In many countries, tourism is considered to be a major source of income and the backbone
of the economy. Hence, events are planned during a different time of the year and people from
all over the world visit and take part in them. For example, the 2018 Commonwealth Games as
discussed below with all the details about its location and stakeholders.
Type of Event, Dimension, and Associated Attractions
The 2018 Commonwealth Games also known as the Gold Coast 2018 is an international
event with different sporting competitions (Chappelet 2012, pp.76). It is an example of a mega
event whereby, it is a huge event and has an immense impact on a countries whole
economy(Coates 2012, pp.76). The Commonwealth will have an economic dimension in that, the
occurrence of these games in Australia is going to greatly impact the economy, the Tourism and
Hospitality Industry in particular, following the income earned from the foreign visitors that will
come to the country to witness the sports (Wicker & Sotiriadou 2013, pp.41). Also, the country
will benefit from all infrastructures that will be developed for a successful sporting competition
(Wicker & Sotiriadou 2013, pp.40). Looking from another dimension, all the people involved
will get a chance to experience other cultures in the food they will eat while in their stay in

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Australia (Clark, & Kearns 2014, pp.78). Some of the attractions include aquatic centers which
will also host the swimming and diving competitions.
Brief Analysis of the Event’s Categorization
The 2018 Commonwealth Games is a sports event that also enhances the different
cultures having participants from all over the world with an emphasis on the Commonwealth
members (Müller, & Pickles 2015, pp.62). The sports are in 18 major categories and are 275 in
total. For the past 15 years, Australia has been hosting these games in Gold Coast, Queensland
(Stell 2014, pp.56). The Gold Coast 2018 will occur between 4th and 15th of August 2018. The
announcement for the 2018 games to be held in Australia was made in Basseterre, Saints Kitts on
November 11th, 2011 (Ramchandani, & Wilson 2014, pp.45). One of the key aspects that made
Gold Coast a suitable location for these games is that 80 percent of the venues in the city are in a
state to host world Olympics.
The Carrara Stadium which is the main venue was constructed in 1986 and can hold a
total of 25000 people having 23,500 seats (Bajracharya, Cattell &Khanjanasthiti 2014, pp.120).
The field has a length of 161 meters and 134 meters. The Commonwealth Games budget is
estimated about 1.5 billion dollars. $657 million to be spent in the construction of the sporting
avenues. Also, 4 security companies have been hired to ensure order and tranquility during the
sports. In order to create a successful event, factors such as security and traffic need to be
addressed. The Gold Coast light rail system will provide a direct connection to some of the game
venues hence, the issue of participants running late due to inconveniences brought by transport
will be eliminated. The participant countries are seventy all of them members of Commonwealth
with six thousand six hundred athletes (Byrne 2014, pp.1205). The sports will also include the

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disabled people who will compete among themselves and win medals just like the rest of the
people.
Stakeholders and Their Involvement
Being an International sports event, Gold Coast 2018 has attracted investors from all over
the globe (Hall 2006, pp.67). They are in three major categories which include; the Official
Game Partners, Supporters, and Suppliers. The partners include The Star Gold Coast, Griffith
University, and many others. Griffith University is located in the eastern part of the Australian
Coast and funded the Gold Coast 2018 since some of the students in this institution are also
participants in the Olympics and by winning the games bring a lot of pride and publicity of the
school (Harris 2013, pp.2069). The supporters, on the other hand, include Minter Ellison, Seek
and Gold Coast Bulletin. Finally, Mediacom, Tourism Australia, Thrifty Rent A Car among
many others being the suppliers. The Thrifty Rent A Car will supply vehicles to Gold Coast 2018
to be used by the competitors to take them around the city.
Conclusion
The Commonwealth games 2018 will bring together people of different origins and
beliefs and provide so many opportunities for the participants. The Australian Tourism and
Hospitality Industry will gain profits that will help it grow rapidly. The winners of the different
sports will receive gold and silver medals to take back to their countries at the same time
bringing a lot of pride to their country (Oliver 2014, pp.45). The involvement of the disabled in
the sporting competitions provides them a chance to participate in activities that were previously
seen as only for able bodied people.

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Bibliography
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Coates, D., 2012. 23 Not-so-mega events. International handbook on the economics of mega
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Harris, R., 2013. An Exploration of the Relationship between Large-Scale Sporting Events and
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