Unit 8 - Managing Conferences and Events: Report on Event Management

This report, prepared for a Higher National Certificate/Diploma in Hospitality, analyzes the event management industry, focusing on Unit 8: Managing Conferences and Events. It begins by exploring the different categories and dimensions of events, including sporting events, music festivals, corporate events, and their significance in the UK economy. The report then delves into various management roles within the event industry, such as social media coordinators, meeting designers, conference architects, digital analytics managers, customer experience managers, and event sustainability coordinators, highlighting their responsibilities and importance. References to relevant books and journals are also included to support the analysis. The report provides a comprehensive overview of the event management landscape, offering insights into the diverse aspects of the industry and the skills required for success.

Unit 8 – MANAGING
CONFERENCE AND
EVENTS - MCE

Table of Contents
MAIN BODY...................................................................................................................................3
P1: Different categories and dimensions of events.....................................................................3
P2: Different management roles and opportunities within the event industry ............................4
REFERENCES................................................................................................................................5

MAIN BODY
P1: Different categories and dimensions of events
The event management industry is worth £42.3 billion in the Uk economy in respect to
event delegates, organisers and attendees. The categories of events are as follows:
1. Sporting and charity events: More than 8,000 major outdoor events are conducted every
year in UK. These events include a broad range of activities like major festivals, sporting
events, charity events, agricultural shows. The sector has witnessed huge growth over the
years . (Chaudhari, 2020) The London Olympics 2012 was a major worldwide event that
helped UK companies improve their expertise.
2. Music festivals and concerts: Over 12 million music tourists spend billions of pound with
British music concerts being hugely popular. Music festivals are generally gather the
highest number of audience and needs proper management. Parties and galas are also a
popular form of events. They usually contain gigantic guest lists and initimate gatherings.
3. Corporate events: Seminars, conferences, trade shows and workshops are organised for
business and educational puposes. The target market are the workers of various
companies and students from universities. Its basic needs are venues and professional
communication equipments. The organisaers of these events work B2B and help the
business connect with staffs and public. Conferences are typically more complicated with
multiple speakers and sessions and contain interviews, roundtables and panel discussions.
Exhibitions and trade fairs helps UK economy to generate exports. There has been a strong base
in UK for such events and international trade. They attract over 15 million visitors every year
and generating a high revenue.

P2: Different management roles and opportunities within the event industry
1. Social media coordinator: This role very cruicial in any event management company and
evolves with every new technology and trend. The coordinator has to keep attendees
informed, engaged and enthusiastic regarding the event. The skills that are important for
this role are: having an in depth experience with different platforms, responsiveness,
promptness, quick learning and extroversion.
2. Meeting designer: The designers are focussed to create best experience for every attendee
of the event. They have to sure the best outcomes of learning for all participants. They
focus upon people.
3. Conference architect: Similar to any event designer, the objectives of conference
architecht is to plan and deliver the whole event and work towards improvemt of
execution.
4. Digital Analytics manager: careers and opportunities for this role is on the rise. The data
that is gathered from digital resources are neverending and if properly analysed can lead
to enhancement in productivity and revenue. This measurable data can help companies in
various ways.
5. Customer experience Manager: As events are mostly about people's experiences,
customer service should be the forefront of any event in order to cater to the needs of
people. This role iincludes managementn of people and dealing with complaints and
obtaining customer's feedback.
6. Event sustainability coordinator: Major events are aiming to go green and reduce their
environmental impacts in the events. By hiring a coordinator to manage event
sustainability by finding and executing initiates to make the event eco-friendly and
delivering the CSR responsibilities .(Ryan, 2016)

REFERENCES
Books and journals
Chaudhari, V., 2020. Business Model Development Towards Event Management in Manchester,
UK.
Ryan, W.G., 2016. Events management awards in the UK in view of First Destination
Employment (FDE): A student perspective. Event management. 20(2). pp.217-226.