Analysis of Easter Event: Successes and Challenges

Desklib provides solved assignments and past papers to help students succeed.

Assessment 2: The Event Commentary
Student name:
Student ID:
Module name and code:
Assignment name and number:
Word count (where appropriate): 1503

Part A
Easter is the oldest festival of Christian culture. Through playing several types of Easter games
Christian people are celebrating the oldest festivals, Easter. We organize Jumping jack Game,
Egg and Spoon Race game, Potato Sack Race game, etc. for kids and adults to celebrate Easter
attractively. The main aim of this event is to celebrate Easter with each other and spread
happiness. Moreover, this event tried to protect traditional Romanian culture. In the planning
session, we were not very much confident regarding this event. Moreover, it was difficult from
our end to sell tickets. Then, we have taken a strategy to sell our ticket that we approach people
for our event, who are crossing the corridors of UKCBC. There are five hosts in this event. In
this event, I am holding the position of food manager and my responsibility was to manage the
catering services properly. Adelina is my co-partner in this event. The entrainment department
had been managed by Irina and Alina, whereas, Roxana was the event manager for this
particular event. According to my perception, the event manager should allocate the right
quantity of resources to the right people to execute the task within the time. Moreover, every
event team members should report their team manager regarding their work and also
communicate on a regular basis to develop a healthy relation, which will help them to execute
their duties efficiently (Getz and Page, 2016).
Irina is a talented person and she made the event more attractive and entertaining. She decorated
the event with hand-made elements, which also help to attract more people towards our event. I
believe that attractive decoration creates a positive impact on our profits. Irina had prepared
home-made bunnies, carrots to decorate all the event place. In this event, Roxana and Alina were
mainly responsible for preparing attractive games for their visitors and Roxana was the host,
who present the games. The event team prepared home-made traditional Romanian food for the
visitors, which they can enjoy after the event. As per my understanding, this initiative also
creates a great impact on the visitors' mind (Lamond and Platt, 2016). Through this approach, we
can protect traditional Romanian cuisine. Apart from this, we are preparing one and half hour
event for our visitors. The timing of the events was from 12.00 to 13.30. In the event day, all of
us was present before 10.00 for decorating the canteen. After that, we were setting up the tables
and put the food on the table and labelled it properly with the ingredient of the foods. After
completing all the activities, we conducted a small discussion session regarding the events.

According to me, it is not possible for us to deliver quality services to our visitors without taking
help of advanced technologies. By utilizing advanced machinery, we can refrigerate our food
items for our visitors, which also reduce the amount of waste. I think it also strengthens the
financial status of the event. By employing advanced communication tools, I can communicate
with my colleague easily that also helps me to execute the job responsibility (Layton and Shakir,
2015).
After finishing the discussion session, the event manager has given a charge to sell more tickets
from the event’s gate. It provides an opportunity for visitors, who did not have the chance to
purchase tickets for enjoying Easter games with friends and families. As I holding the role of
food manager, so my responsibility is to guide people to get tables and foods. As one of the hosts
of this event, I invented my guests to get hot drinks or other refreshments to fulfil their appetite.
On the other hand, as we all were trying to protect the traditional Romanian culture, so we all are
dressed in traditional Romanian clothes, such as, “IE”. This approach was appreciated by the
guest of this event. Moreover, we were also hired professional photographers from the marketing
department of UKCBC to take attractive photos for promoting our next events. As our event
theme was based on the Romanian culture, so we mainly played traditional Romanian music
throughout the event. We were providing our services to approx. 40 people and they enjoy a lot.
All the visitors were participated in our Easter games and gave donations as per their capacity
for our charitable work. From the event, our event team had earned approx. £160, which we had
not expected.
On the other hand, we were organized decoration competition for our visitor and we choose the
best five attractive Easter eggs. We asked our techier to select the best five and facilitate with
prizes. Moreover, we had also organized ten riddles for Easter. We had organized a game, where
participants were bunny ears and they throw small hoops from a distance onto other’s ears. In
addition to this, our team also organize jumping jack, potato sack race, eggs, and spoon games
for the child visitors to entertain them (Getz and Page, 2016). We were prepared so many
sandwiches for our clients, but the guests mainly preferred traditional Romanian food, i.e.
sarmale and cozonac. Sarmale is a traditional Romanian cabbage roll, where cozonac is
Romanian cake, which is filled with lots of walnuts. From the help of internet sources, we were
trying to cook foods for our guest and try to entertain them. Therefore, it can be stated that
online resources also help us to design our event more attractive (Robertson and et al., 2018).

To organize the event, our event team followed all the steps, which was guided by our teach Mr.
Jonathan Blackburn. Before planning the event, we discussed with our teacher regarding the
event theme and others. After completing the discussion session with our team, we were decided
to execute the event on the 5th of April, 2019. Moreover, we were taking permission from our
teacher as well as the canteen manager of our university to use the canteen for executing our
events. Budget is one of the factors, which play an important role to successfully accomplish the
goal of the event. It is our integral duty to set budget primarily before implementing our plans.
According to my perception, an appropriate budget plan helps a company to carry out its
operation systematically. We financed our event as per our capabilities. Likewise, it can be
argued that marketing is the core part of every business. A company has taken adequate
marketing strategies to promote their products to their target market to improve its overall
performance. With the help of the marketing department of UKCBC, we were able to promote
our events. We pasted our posters and a sample ticket on the college campus to attract visitors.
Market research is considered as the most important part of the success of every project. After
finishing the event, I realize that we should have collected information from markets to
determine their needs and demands. I think this initiative may help us to avoid unwanted risks
easily. Moreover, from the gathered data, we can plan our events more customize way, which
may attract more visitors to our events. Besides, I think if we use online media platform to
promote our event, then the profitability of the events may increase (Layton and Shakir, 2015).
After understanding the matter, I think it is the main reason for choosing online medium
platform as a promotional tool. For example, through social media platforms, a business
organization can attract a huge number of customers towards their products. Moreover, by
employing social media platforms, an organization can reach people, who are from different
locations, within a short time. Hence, I think we should have used online as well as offline media
platforms to promote our events. I also realize that if our teacher gave permission to conduct the
event in another place, then I think through this even, we can collect more fund for running our
charitable work. Therefore, it can be said that proper marketing strategies and financial strategies
help any project to attain their goals. With guidance from the marketing department of our
college, we can design our promotional activities. Moreover, our teacher helped us to make a
budget for our event, which also helps me to prepare any budget independently in the near future
(Spracklen and Lamond, 2016).

After organizing this event, I was gained experiences that help me to organize another event
easily. From this event, I can understand that the budget is playing a crucial role in the execution
of every project. Likewise, marketing and promotional strategies are also playing vital roles in
the success of an event. To survive in the event industry, every manager should have knowledge
regarding the technologies and their benefits. Moreover, the event manager should implement
appropriate modern technologies to improve their service to gain their client’s trust. I faced
certain problems, such as marketing related problems, financial related problems, while
executing the event. To resolve these problems, I should gather data from the market then take
appropriate promotional strategy and also take help from a financial expert.

Reference
Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Lamond, I.R. and Platt, L. eds., 2016. Critical event studies: Approaches to research. Springer.
Layton, D. and Shakir, S.A., 2015. Specialist cohort event monitoring studies: a new study
method for risk management in pharmacovigilance. Drug safety, 38(2), pp.153-163.
Robertson, M., Ong, F., Lockstone-Binney, L. and Ali-Knight, J., 2018. Critical event studies–
issues and perspectives. Event Management, 22(6).
Spracklen, K. and Lamond, I.R., 2016. Critical event studies. Routledge.

Appendix
Part B
Issues Reason Measures
Marketing In appropriate knowledge of
promotional activities
To gather data from market,
then select appropriate
promotional strategy.
Budgeting Lack of knowledge To take help from financial
manager.
Managing guests Lack of security, inferior
service quality
Employing appropriate
communication tools.
Implement appropriate
technologies to improve
quality.