Event and Conference Management: Evaluation, Types, and KPIs Analysis

This report provides a comprehensive overview of event and conference management, encompassing various types of events such as trade shows, ceremonies, seminars, and press conferences. It delves into the processes used to evaluate the quality of events, including administrative aspects, design, marketing, operations, and risk management. Furthermore, the report highlights key performance indicators (KPIs) essential for measuring event success, such as event check-ins, attendee satisfaction surveys, and the number of active community members. By analyzing these aspects, the report offers insights into effective event planning, execution, and evaluation, providing valuable information for professionals in the hospitality and business development sectors. The content emphasizes the importance of understanding event types, quality control, and the application of KPIs to ensure successful and impactful events.

Events and Conference
Management
(TASK 3)

Table of Content
• Introduction
• Different style of events and conferences
• Processes to evaluate the quality of events and conferences
• Key performance in relation of events and conferences
• Conclusion
• References

Introduction
Event and conference are part of hospitality industry as well as these are organised mainly by
an organisation for promotion of product and services within market area. This presentation
will be going to discuss different type of events and conferences because it can be formal and
informal both. Along with this, process will elaborate which use for evaluating quality of
event and conferences. Apart from this, organisation can use several key performance
indicators for better evaluation of event and conference planning.

Different type of events and conferences
There are different type of events and conferences as well as each have their individual requirement before
working on any event project, it is essential for organisers to have proper knowledge about it (Type of
conferences and Events, 2020). So they will be able to provide quality experiences to their customers
explanation of these are as follows :-
 Trade Shows/ Expos – aim of such event is to present new product and services from variety which are
related with brands in professional manner. Moreover, such types of events have theme which ties booths
together. Trade shows/Expos is type of events which are useful for business firm looking to enhance
number of person interaction they have with customer base.
 Ceremonies/Galas – These serve several purposes but these formal events have one common thing as they
provide elegant way to the brand who is presenting their goods and services.

Cont..
 Seminar – It is an educational event which are generally held at educational institutions. Along with
this, seminar sessions are highly interactive in which attendees will be able to get engage within
discussion related to the topic given at hand.
 Press conference – This is an event which attended by media and major reason behind this is
broadcasting a newsworthy story (da Silva and Renzi, 2019). At such press conference events, a
prominent person or any business firm representative launch new product and services, addresses crisis
as well as launching marketing campaign and informs shareholders related to finances.

Processes to evaluate the quality of events
and conferences
It is important to maintain quality of event through administration process explanation of these are as follows
:-
• Admin. – There are several admin which involve in planning of event and conference such as HR, finance
management, ICT plans, Procurement management and more. By involving them event and conference
will manage in better manner.
• Design – For grabbing attention of several people in effective manner it is important to design event and
planning in better manner. It includes invitations, seating arrangement, lightening effects and more. By
considering these event and conference will conduct in better manner.

Cont..
• Marketing – It is essential to design marketing plan for advertising and promotion of event
in proper manner. Along with this, for conducting event there is requirement of sponsorship
which will be done effectively through marketing channel. Moreover, media channels event
and conference company will able to grab attention of people in better manner.
• Operations – infrastructure, stakeholders, site management, logistics, audience, food
management.
• Risk – It is important to make strategy and take major steps in relation of risk in advance.
Because this will result in reducing chances of risk such as compliances, health & safety,
Emergency management, security and more.

Key Performance Indicators
Key performance indicators are related to set of quantifiable measurements which utilise to
gauge a business firm overall long-term performance. In addition to this, KPI specifically
provide assistance in determining organisation strategic, financial and operational achievement
which are mainly compared to those of other business in same sector (Important KPI for
measuring event success, 2020). There are some KPIs in relation of event and conferences
success explanation of these are as follows :-

Cont..
 Events check-in – This is an key metric which directly indicates amount of attendees who arrived for
attending event and checked in at event. Thus, respective KPI is both absolute as well as relative terms.
Moreover, comparing number of events that check-ins with total registrations is essential statistic
(Kotenko and Parashchuk, 2019). If there is not required discrepancy within two numbers then it is
something which require to look in because Event Check-Ins result in conducting event within successful
manner.
 Attendee satisfaction surveys – This is effective way through which event and conference organiser will
able to analyse that attendees enjoyed the event which is asked by them (Borkowski and et. al., 2019).
For understanding attendee satisfaction and ensuring that future event will fulfil their expectations survey
will be helpful. But it is essential for organiser that they have to be specific about questions as well as
when possible offer numeric response options.

Cont..
 Number of active community members - This measurement will guarantee that occasion and gathering
coordinator will remain mindful of movement levels inside the network just as which kinds of
participants are generally dynamic. Pointers of a functioning network part might be the quantity of
profiles saw or time spent inside the application. Information like this is valuable in advancing the
versatile application experience and discovering approaches to draw in participants inside the stage.
By using all these Key Performance Indicators an event and conference organizer will able to ensure that it
will conduct in effective manner as well as better outcomes gain.

Conclusion
After going through overall presentation it has been concluded that, there are
several type of event and conferences which can be both formal and informal.
In addition to this, it is essential to implement proper procedure of evaluating
event and conference in better manner. Moreover, Key Performance indicators
can also use by company for better evaluation of event and conferences.

References
• Andrade, C. and et. al., 2019. Intelligent event broker: a complex event processing system in big data
contexts.
• Kotenko, I. and Parashchuk, I., 2019. An approach to modeling the decision support process of the
security event and incident management based on Markov chains. IFAC-PapersOnLine, 52(13),
pp.934-939.
• Borkowski, M. and et. al., 2019. Event-based failure prediction in distributed business
processes. Information Systems, 81, pp.220-235.
• Type of conferences and Events, 2020.[Online].Available through<
https://congressrental.co.za/types-of-conferences-and-events/>
• Important KPI for measuring event success, 2020.[Online].Available
through<https://blog.bizzabo.com/20-kpis-to-measure-event-success>