Literature Review: Covid-19 Impact on Clarion Events & Event Sector

This literature review examines the impact of the COVID-19 pandemic on the event management sector, with a specific focus on Clarion Events. It begins by defining event management and its various facets, including personal, leisure, organizational, and cultural events, highlighting the importance of event planning and the UK event industry's significance. The review then delves into the negative impacts of COVID-19, such as event cancellations and economic downturns, on Clarion Events and the broader industry, noting the challenges posed by government restrictions and changing consumer behavior. Finally, it explores how the sector is adapting by adopting solutions like virtual events and innovative technologies to address these challenges and sustain business operations. The review emphasizes the importance of these adaptations in overcoming the obstacles presented by the pandemic and ensuring the future of event management.

Literature review

Table of Contents
Abstract............................................................................................................................................1
Literature review..............................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

Abstract
Event management can be explain as the management practices for creation and
development of small or large scale personal. This consist of different types of events such as
festival, conferences, wedding, formal parties, convention and many other. It has been analysed
that event management is one of the major industry of UK and it consist of several practices and
activities which is effective for making an event success and effective. It is essential that event is
planned according to proper process and procedure so that desired objectives could be
successfully attain. In order to make an event successful it is important that objective is correctly
understood as well as timelines are correctly established along with the selecting venue and
budget that is needed to completing all activities of the event in effective and efficient manner.
COVID 19 pandemic has majorly affected the successful functioning of event sector. It has been
analysed that there are different issues and problem occurs in the functioning of event. Because
of Covid 19 there is lockdown and social distancing which lead to cancellation of various
festivals, sports events, exhibitions and several other events. There is high restriction of personal,
professional or corporate events by the government. It is important for this sector to correctly and
effectively deal with these issues of Covid 19 as well as develop effective solutions to enhance
its performance. It has been identified that by developing strong and effective strategies event
management sector will be able to conduct its practices and task in effective and efficient
manner.
Literature review
Event management
As per the article from event academy (2021), it has been analyse that event management can be
describe as the application for creation and development of large scale events. This consist of
studying the brand, identifying the target audience, devising the event concept, planning of the
logistics, coordinating the technical aspects so that actual event could be launched in successful
and effective manner. Event management includes planning, arranging as well as execution of
the event (Allen, 2021). It has been analysed that there are several types of event management
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services that are available which consist of exhibitions, brand launch, conferences and many
other. It has been analysed that event management is consider as the advance method of
advertisements. There are different companies who conduct events as the marketing practices
and this is significant for providing information and idea to customers regarding the offering of
the brand or its products (González-Granadillo, González-Zarzosa and Diaz, 2021). there are
different personal and professional events such as fashion shows, seminars, products launching,
exhibitions, wedding and many other. It has been analysed that in the modern world event
management activities are increasing and it opens the opportunities of employment. It has been
identified that event management planning is a vital for any successful event and this will assist
in effectively and efficiently implementation of the event. It is crucial the proper plan is
developed with appropriate amount of budget in order to correctly implement the event activities
as well as attain desired goals. Event management process consist of the implementation of the
activities and task which is essential successful event. It has been determined that UK event
industry is very significant for making connections vital not only to the economy but also the
communities such as international, national as well as local. There are different aspects of events
which needs to be successfully consider in order to effectively and efficiently implement the
activities. It is crucial for event manager to have correct information about the objective of the
event so that all activities are planned according to the objective. It has been analysed that there
should be proper sourcing and managing suppliers who are able to provide right amount of raw
material and other resources in order to meet with the objective of the event. There should be
accurate amount of the budget so that different requirements of the event can be successfully full
filled. Marketing and communication is crucial elements of event management process. There
are different types of event management services which is mention below in detail –
 Personal events – This is refer as the event which is for personal work and it requires
more time and efforts to complete the event. Personal event management companies
majorly deals to meet different requirements of the customers in order to make their
events more memorable (Kingston and et.al., 2021). This includes arranging a party or
event with the beautiful patterns, lights, effects, color and many other things which helps
in making an event successful. Personal events includes wedding party, birthday party
and so on.
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 Leisure events – This type of events includes activities such as sports, recreation centres,
entertainment venues, parks, festival event, celebration, sporting contest and many more.
It has been analysed that leisure event management is one of the different and interesting
field. In this event manager required professionalising in this field as well as accurate
planning and administration in order to manage these events successfully and effectively.
It has been analysed that leisure event manager is significant for adding values to
improve performance with the use of new and advance technologies for making an event
successful.
 Organizational events – Organisational event consist of different types of events that is
majorly develop by the business or corporate. It is crucial that manager who is
conducting organisational event is well aware regarding the information of technical,
logistical as well as creative factors that will helps in making event joyful or successful.
Organisational events includes conferences, brand launching, product launching and
many more (PUTRI, 2021). These type of events are specially developed and design as
per the need and requirements of the organisation. It is essential that event manager is
focusing on the motive of conducting event so that it could be successfully and
effectively implemented and desired objectives could be accomplished.
 Culture events – These types of events are majorly conducted for enriching the city’s old
culture. It has been identified that cultural events are significant for creating memorable
outdoor spectacles, unexpected arts, unique festivals, entertainments, gaming and so on.
These types of events are conducted with the innovative programmes or events,
entertainments as well as advertisements and so on. Cultural events includes festival
events of local or national culture.
The impact of Covid 19 pandemic within the sector with Clarion events organisation
It has been analysed that Covid 19 lead to have major negative impact of event industry.
due to this pandemic event management companies are not able to perform its functions and
activities in effective and efficient manner (Simge and Yaşar, 2021). It has been identified that
Covid 19 have majorly influence over performance and profitability of Clarion event
organisation and it is not able to perform its task and activities in significant manner. Clarion
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event organisation head office s located in London and it is international business with wide
range of portfolio of events and media brands across a range of vertical markets. This company
is organizing both live and digital events in order to attract more buyers with the spending and
decision making power who are looking for solutions and innovations to assist businesses. It has
been identified that Covid 19 pandemic has significantly affected revenues losses and contracted
in the term of their growth. It has been analysed that because of different and strict guidelines of
the UK government, companies are not able to perform its activities and task in accurate and
appropriate manner (MADARA, 2021). There is a high restriction imposed due to the pandemic
have on public or private events. It has been identified that there is huge downfall in the
economy due to covid 19 pandemic and all those business which is dealing in event management
industry is not able to conduct its business operation successfully and effectively. It has been
analyse that major impact of covid 19 pandemic on the event management sector is increasing in
the cancellation of the events in year 2020 and 2021 worldwide. Due to this scenario, the major
events all around the world could not take place and there is high cancellation number. There are
many people who are cancelling or postponing the events due to high restriction on the
conducting event. It has been analysed that due to Covid 19 senario large number of people can
not gather at one place and they have to maintain social distancing protocol in the event. Due to
this reason people do not want to conduct events of any kind personal or professional. The
overall performance and productivity of the event sector has been decreased and it has been
analysed that Clarion event organisation is not able to carry out its practices because of lock
down. Due to the covid 19 pandemic customers are not interested in conducting an event or
being part of this as it will lead to have direct impact on their or their close one health. There is
no social gathering allowed and different strict policies are developed due to which event
management companies are not able to perform its task and activities successfully and effective.
Covid 19 has affected the consumer behaviour practices and lead to significantly affect the way
sales and performance of the event sector
How the sector is dealing with it by addressing various solutions.
It has been analysed that it is crucial that effective and efficient solutions are developed by event
industry in order to successfully deal with the issues of Covid 19 pandemic. It has been analysed
that covid 19 have majorly affected the functioning and performance of the industry and it has
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changes the way of working. It is important that event planners and organizers are developing
effective strategies in order to successfully deal with the issues as well as enhance its business
practices. it is crucial the changes are adapted correctly and accurately in order to overcome the
challenges of covid 19. It has been identified that event business are facilitating virtual events in
order to correctly and accurately deal with the issues as well as increase practices of the event.
This is one of the effective and efficient solution that will help in overcoming with the challenges
of the covid 19 and due to this it will be able to carry out event management activities in
correctly and effective manner (Langote and et.al., 2021). It has been analysed that virtual
events are effective as through this the issue of large gather, social interaction issues can be
correctly resolved. It has been determined that through facilitation virtual event large number of
people will be able to gather through electronic media and attend the function virtually. This is
effective for conducting social gathering as well as effectively conduct social networking
practices. It has been identified that event organisation is using new and innovative technology in
order to conduct its practices and task in effective and accurate manner. advance and innovative
technology is significant for performing various activities of event management in more creative
and appropriate manner. it has been analysed that business dealing in event industry has found
novel and innovative ways to bring people together in order to share experiences of the event in
effective way as well as it is creative or innovative approach to bring people together in order to
share experiences while still adhering to social distancing rules and guidelines. It has been
analysed that Covid 19 restriction have forced event organisations to rely on technology to
connect with other as well as have catalyst for the rapid growth of companies that facilitates. It
has been identified that acceptance of digital tools and techniques is significant for increasing
over time. through this visitors of the event is able to gain new and different experiences as well
as able to conduct practices (Langote and et.al., 2021). there are several tools and approaches
that will assist event organizers to perform activities and task of the event in effective manner as
well as accomplished desired goals in accurate manner. it has been identified that now a days
customers are able to use new and advance technology is accurate manner and have positive
attitude regarding adopting digital technology. It has been determined that visitors agreements
with all positive statements around digital has been significantly increasing and due to this event
management companies are able to perform its practices in successful manner.
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CONCLUSION
From the above report it has been analyse that event management consist of different activities
and task that is effective for conducting its practices in accurate manner. Event management is
consider as the proper process which includes planning, execution and arrangement of various
activities so that desired objective of the event could be timely accomplished. It has been
identified that there are different personal and professional events such as fashion shows,
seminars, products launching, exhibitions, wedding and many other. Covid 19 lead to have major
negative impact of event industry. due to this pandemic event management companies are not
able to perform its functions and activities in effective and efficient manner. It has been analysed
that virtual events are effective as through this the issue of large gather, social interaction issues
can be correctly resolved.
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REFERENCES
Books and Journals
Allen, J., 2021. Event management. Wiley.
González-Granadillo, G., González-Zarzosa, S. and Diaz, R., 2021. Security Information and
Event Management (SIEM): Analysis, Trends, and Usage in Critical
Infrastructures. Sensors, 21(14), p.4759.
Kingston, R. and et.al., 2021. Post-market surveillance of consumer products: framework for
adverse event management. Regulatory toxicology and pharmacology, 126, p.105028.
PUTRI, D.A., 2021. EVENT MANAGEMENT OF RAMAYANA NIGHT MARKET BY THE
HYATT REGENCY YOGYAKARTA (Doctoral dissertation, Universitas Gadjah Mada).
Simge, Ü.N.L.Ü. and Yaşar, L., 2021. Online Event Management on Twitter in the Covid-19
Pandemic Process: The Example of the Ministry of Culture and Tourism. Erciyes İletişim
Dergisi, 8(2), pp.517-534.
MADARA, M., 2021. Web Based Event Management System for International Conference of Sri
Lanka Navy (Doctoral dissertation).
Langote, V., and et.al., 2021. Online Event Management System.
Kolb, B.M., 2021. Event Management for the Tourism and Hospitality Industries. Routledge.
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