Analysis of Sponsorship & Financing in Sydney Festival (EVN203)

This report examines the Sydney Festival in Australia as a case study for event financing and sponsorship. It identifies the festival's major sponsors, including China Southern Airlines and Samsung, and analyzes the relationship between the sponsors and the event. The report finds that sponsors benefit from increased brand exposure and fulfilling corporate social responsibility goals, while the festival relies on both government and private funding to support its operations. Different sponsorship levels, such as media partners and star partners, offer varying benefits. The analysis concludes that the visions of the sponsors and the event align in promoting cultural activities and attracting diverse audiences. Recommendations include attracting more international visitors to increase revenue. Desklib provides similar solved assignments for students.

Running head: EVENT FINANCING AND SPONSORSHIP
Event Financing and Sponsorship
Name of the Student:
Name of the University:
Authors Note:

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Table of Contents
Introduction:...............................................................................................................................2
Findings:.....................................................................................................................................2
Analysis:.....................................................................................................................................4
Recommendation:......................................................................................................................5
Conclusion:................................................................................................................................6
Reference and Bibliography:......................................................................................................7

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Introduction:
The assessment aims in you researching about the event that occurs in Australia and
has major sponsors contributing to the operation. The major source of research method has
been conducted on secondary basis, which has allowed to inspect the overall website of the
event and the major sponsors that has contributed for the successful completion of the event.
The Sydney festival 2018 is the overall event that is being evaluated to understand the
different Methods and attributes used by the event organiser for successfully completing the
event. The benefits provided to each sponsors from the event is relatively evaluated and how
it fits the vision of the event.
Findings:
The findings of justice are a relatively focused on secondary basis, as the information
was readily available on the website of Sydney Festival. Sydney festival is considered to be
one of the major events that is conducted in Sydney where 150 events across three weeks are
conducted in the City for celebrating the oldest cultures in the world. The focus of the Sydney
festival event is to promote an articulate their art, music, dance, circus, workshops, talks,
theatre, and other events. The event has been running since 1977 with the aim of celebrating
everything that's Sydney can offer to the world. The event is occurred in the city of Sydney
every January of the Year where the price for entering is free and in some events its ticketed
by the event performers. The vision or value of the event is to promote the artistic attributes
of the citizens living in Sydney and providing the old cultural values followed for decades
(Sydneyfestival.org.au, 2018).
The events occurred in Sydney festival are About an Hour, Bayala, Cabaret, Circus,
Comedy, Dance, Family, Visual Arts, Music, Seidler Salon Series, Opera, Physical Theatre,

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Talks, Sydney Morning Herald Q&A with the Artists, Talking Dance with Critical Path, UTS
Bog Thinking Forums, Theatre, and Australia Day. The events shed light on the artistic
contributions conducted by Sydney to the Australian heritage.
The Sydney festival is supported by both government sponsorship and private
sponsorship, which allow organisers of the festival to adequately support all the relevant
actions and expenses. there are different sponsorships acquired by the Sydney festival
organizers to smoothly conduct their event during the period of January
(Sydneyfestival.org.au, 2018). The major event sponsors for the Sydney festival are depicted
as follows
 China Southern Airlines
 Meriton Suites
 Sydney Airport
 TDC
 Westfield
 4 Pines
 Woolcott Research
 Ernst and Young
 Wilson parking
 Samsung
 shareable apps
 Express
 Text 100
 Hyundai
 ICC Sydney

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Analysis:
From the findings part the relationship between the sponsor and event can be
evaluated, where the private sponsors contribute in their money towards the Sydney festival
for promoting their overall brand image. Sydney festival is considered to be one of the major
events that is seen and participated maximum of the individuals in Sydney and Australia. The
views of the event are immensely high which provides the private companies sponsors
relevant exposure of new customers that they could attract and improve their brand image.
Moreover, the sponsors also fulfil their societal duties by supporting the Sydney festival
which is considered to be one of the largest event occurred during the period
(Sydneyfestival.org.au, 2018).
In addition, there are different types of sponsorship that is used by the Sydney festival
committee to support its expenses during the event. The sponsorship type is a relatively
depicted as media partners, special distinguish partners, distinguish partners, and star
partners. The different type of partnership relations has alternative benefits to the sponsors, as
the event committee provide advertisement provisions for the sponsors of the event. This
relatively distinguishes the highly engaged sponsor with a low supporting sponsor. This could
eventually help in identifying the relevant measures that could be conducted provided from
an investment in Sydney festival.
Sydney festival benefits about the committee and the sponsors who are providing their
Financial help to the committee for completing the event. The benefits to the Sydney festival
committee is a relatively adequate as it provides all the relevant events and supports the
expenses of the event during the three week process. However, the benefits to the sponsors is
relatively immense as, they are able to improve the level of customer exposure and promote
their brand image. The fulfilment of their social responsibilities would eventually allow
responses to attract more customers, as consumers are more bent towards companies that are

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focusing on CSR activities. Hence, it would eventually help in improving the level of revenue
and customer base for the sponsors contribute in their finances for the Sydney event
(Sydneyfestival.org.au, 2018).
There is a possibility to both the sponsors vision adequately fit with division of the
event, as both the parties focus on providing cultural boost to the citizens of Sydney and
Australia. The event is relatively focus on providing division for increasing the level of
artistic activities within the confinement of the city. Moreover, this vision relatively allows
the sponsors to attract and target customers from different parts of the country and world.
Sydney festival committee relatively has a vision for the improvement and maintenance of
cultural diversity within the confinement of the city. On the other hand, the sponsors vision is
to support the activities of the event by fulfilling their social duties. Furthermore, the benefits
provided to the sponsors eventually increases the number of Finance providers for the Sydney
festival each year, as it opens a new sphere for the organisation (Australia.com, 2018).
Recommendation:
From the overall findings and analysis, it could be identified improvement in the
current Sydney festival can be conducted, which might help in supporting the organizers with
finance and more sponsors. The event is relatively held once a year and is considered to be
one of the major festivals conducted by the Sydney City. Hence, the attraction could be used
to wear in more visitors from all around the world to increase this overall revenue and
participants for the event. The event literally has both free and chargeable tickets which
would eventually help in generating revenue and supporting the long tradition of Sydney
festival. The adoption of international viewers during the festival would eventually improve
revenue generation capability of the festival and support the committee with future
endeavours.

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Conclusion:
The assessment evaluated overall event that is occurred once a year in Australia
known as Sydney festival, which is considered to be one of the major events conducted by
the city. the event is a relatively sponsored by both government funding and private funding
to support the events that will be conducted between the three week Period of the festival.
The festival is relatively focused on providing different artistic attributes of the Australian
society, while portraying the old culture of the country. The assessment also focuses on the
different types of sponsorship that is provided to the Sydney festival and the benefits that
each of them at home from the investment. the overall event relatively provides all the
amenities to the sponsors for improving their current custom exposure. Sydney festival is
considered to have the largest number of events occurring in a single event stretching for 3
weeks and having 150 events during the period.

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Reference and Bibliography:
Anikeeva, O., Steenkamp, M., & Arbon, P. (2015). The future of social media use during
emergencies in Australia: insights from the 2014 Australian and New Zealand
Disaster and Emergency Management conference social media workshop. Australian
Journal of Emergency Management, The, 30(1), 22.
Australia.com. (2018). Australia.com. Retrieved 10 July 2018, from
https://www.australia.com/en/events/festivals-and-celebrations/sydney-festival.html
Bourke, J. M., O'Sullivan, M., & Khattak, M. A. (2016). Management of adverse events
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Australia and New Zealand: Australian clinical guidelines for the management of
acute coronary syndromes 2016. Heart, Lung and Circulation, 25(9), 895-951.
Deo, R. C., Byun, H. R., Adamowski, J. F., & Begum, K. (2017). Application of effective
drought index for quantification of meteorological drought events: a case study in
Australia. Theoretical and applied climatology, 128(1-2), 359-379.
Kilminster, K., McMahon, K., Waycott, M., Kendrick, G. A., Scanes, P., McKenzie, L., ... &
Glasby, T. (2015). Unravelling complexity in seagrass systems for management:
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Sydneyfestival.org.au. (2018). Sydney Festival. Retrieved 10 July 2018, from
https://www.sydneyfestival.org.au/corporate-partners
Sydneyfestival.org.au. (2018). Sydney Festival. Retrieved 10 July 2018, from
https://www.sydneyfestival.org.au/events/2018
Van der Wagen, L., & White, L. (2018). Event management: For tourism, cultural, business
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