Event Management: Impact, Types, and Regional Significance Report

This report provides a detailed overview of event management, covering various event types such as Hallmark, mega, business, community, cultural, and sports events. It explores the significance of the event industry, emphasizing its impact on tourism and regional development. The report examines the direct and indirect influences of events on host locations, focusing on economic, social, cultural, and environmental aspects. It highlights how events contribute to job creation, income generation, social cohesion, and infrastructure revitalization. Furthermore, it discusses the factors that influence the growth of the event industry and the interlinked relationships between events and regional development, supported by references to academic sources.

Running head: EVENT MANAGEMENT
EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

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An event can be referred to any organized public activities that is held in the open area or
venue. Number of people are engaged in an event. In short, an event can be denoted as the public
assembly for a purpose of celebration, marketing, education, entertainment or reunion. There are
several types of events held in a region according to the background and purpose of the activities
responsible for the events. The major types are:
Hallmark events are internationally or nationally recognized events for which people
come from different destination outside the city. For example, Australia vs England Netball
Match can be identified as the Hallmark events. An event is considered as the mega events when
there are minimum 500 participants from both national and international background. Herald Sun
Tour and Mother’s Day Classic are some of the examples of mega events. Business events are
organized by event coordinator, committee or external event management company and also the
participants are from outside the region. For example, Rotary Conference and Car Rallies are
some of the business events.
Community Events are another events that held in a region by various communities.
There are diverse communities in a region and community events are the social practice of these
communities. Community fun run or any significant community practice are some of the
example of community events. Cultural events are those which are held to entertain people and
present cultural activities. In any region, the cultural events happen regularly in a region. For
example, Australia Day and Dahlia and Arts Festival can be mentioned as the significant cultural
events. Sports Events are another types of events held in a region. Sports events are arranged on
various sports based on competition. In this events people come both from inside and outside the
region according to the events. Australia vs England cricket match can be marked as a fine
example of sports events.

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Considering the fact of significance of the event industry on the region is based on the
attraction and engagement of the people in the events. The significance of the events industry lies
on the tourism in terms of attracting more people into the chosen location. In other way, the
tourism industry is commenced and partially dependent on the event industry in terms of
effectiveness of the same on the former. On the other hand, the influence of events on the
specific location is huge and deep and can be assessed both directly and indirectly. In regard to
the same, the impact of event industry on its host location can be distinguished directly and
indirectly.
In order to evaluate the significance of the events industry on the host location, it can be
identified that the same influences both the people and the context. The initial significance can
be assessed from the enhancement of the tourism industry of the host location. The event
industry signifies the economic and cultural development of the host location with the gradual
and consistent attraction of the people towards the various events. On the other side, the events
industry is also influenced by various factors and vice versa. To be broad, economical
background off the host location, social structure, cultural acceptance of the events by the
people of the regions are the primary and major forces that influence the growth of the events
industry on the esteemed location (Ferdinand and Kitchin 2012).
Considering the above mentioned factors critically in a reverse way it can be found that
the events industry impacts on the host location with the effectiveness and influential aspects of
these same factors. For example, various events are capable of attracting people from within and
outside the region which will increase the demand of the tourist industry in the certain location
which will economically develop the region. On the other hand, the attractive and diverse events

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will enrich the social structure and improve the cultural acceptance of the people of the esteemed
location (Raj, Walters and Rashid 2012).
Much emphasis has been placed on the economic development of the region due to the
impact of the vents industry on the same. As stated previously, the events mainly influence the
tourism of a region which further lead to the economic development of the region. in order to
shed light on the regional economic development of the region due to the event and event
tourism, various aspect of the development need to be focused such as the jobs, sustainability
and incomes. It must be noted that the economic development is determined by the development
of these minor factors. It is noteworthy that the due to the existence and happenings of various
events in a region, the opportunities for various jobs are increased (Diedering and Kwiatkowski
2015). There are numerous job opportunities in the tourisms, hospitality, event management,
transportation, vendors and many others. The different job opportunities are further enhancing
the economic development of the region by increasing ratio of the incomes. It can be assumed
that every factors related to the events are interlinked with each other in order to develop the
economic condition of the region. The sustainability of the events is also strengthened by the
economic development with the increasing opportunities of the jobs and incomes (Jones 2014).
The social and cultural development of the regions as well as the society is also
developed from the impact of the events industry. The cultural development refers to the
existence of diverse cultures together with each other long with the enrichment of the same. Due
to the happenings of the some of the mega events and other community or cultural events, the
regions are filled with people of different cultures coming from outside the regions (Jie 2012).
On the other hand, the people of diverse culture enriches the cultural and social aspects of the
regions. The social and cultural values are enhanced by the merger of different cultural people

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(Popescu and Corbos 2012). Various cultural and community events attracts the people outside
the region in terms of the uniqueness of the events happening in the regions. Considering the fact
of social and cultural development of the regions from influence of the events industry on the
esteemed region, the social cohesion and inclusion requires attention. In terms of providing
wellbeing to the people as well as the society as the whole, the events create a great impact on
the people which indicates the enhancement of the inclusivity of them. In addition, the
interaction between the events and the events tourism also improves the social behaviors of the
people of the specific community as well as of the region.
Apart from the social, cultural and economic development of the region, the
environmental development is also a notable aspect of the region due to the impact of the events
industry. In order to evaluate the environmental development of the region the infrastructure,
revitalization and appreciation of attraction. The mega events revitalized infrastructure of the
regions along with the repositioning of the tourist attraction into the same. The uniqueness and
diverse activities of the mega events increases the attraction of the people into the specific place
which further indicates the development of the infrastructure of the city or the region. therefore,
the interaction of the events industry with the tourism develops social, cultural, economic and
environmental aspects of the esteemed region.

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References:
Diedering, M. and Kwiatkowski, G., 2015. Economic impact of events and festivals on host
regions-methods in practice & potential sources of bias. Polish Journal of Sport and
Tourism, 22(4), p.247.
Ferdinand, N. and Kitchin, P., 2012. Events management: an international approach. Sage.
Jie, D.O.N.G., 2012. Existing Mainly Problems, Reasons and Countermeasures About China
Host Mega Sport Events [J]. Journal of Sports and Science, 3, p.010.
Jones, M., 2014. Sustainable event management: A practical guide. Routledge.
Popescu, R.I. and Corbos, R.A., 2012. The role of festivals and cultural events in the strategic
development of cities. Recommendations for urban areas in Romania. Informatica
Economica, 16(4), p.19.
Raj, R., Walters, P. and Rashid, T., 2012. Events management: an integrated and practical
approach.