Macro Factors Analysis and Influence on FIBA World Cup Event Industry

This presentation provides a comprehensive analysis of the macro factors influencing the FIBA World Cup and the broader global event industry. It begins by outlining the positive and negative impacts of events on macro factors such as political, economic, social, technological, environmental, and legal aspects. The presentation delves into the evaluation of these macro factors and their specific influence on the event industry, including government legislation, economic growth, consumer behavior, and technological advancements. Recommendations are offered to mitigate negative impacts and enhance event profitability through promoting local services and creating positive infrastructure. A detailed SWOT analysis for successful event planning is presented, examining the strengths, weaknesses, opportunities, and threats associated with the FIBA World Cup. The presentation also evaluates essential factors for successful event planning, such as communication and budgeting, and concludes by emphasizing the role of events in driving development, increasing employment opportunities, and supporting economic development. The presentation refers to external sources.

GLOBAL
EVENTS
PART B

TABLE OF CONTENTS
•INTRODUCTION
•POSITIVE AND NEGATIVE IMPACT OF EVENTS ON MACRO FACTORS
•ANALYSIS OF EVALUATION OF MACRO FACTORS AND THEIR INFLUENCE ON GLOBAL
EVENT INDUSTRY
•RECOMMENDATIONS
•SWOT ANALYSIS FOR SUCCESSFUL EVENT PLANNING
•EVALUATION OF FACTORS ESSENTIAL FOR SUCCESSFUL PLANNING OF EVENTS
•CONCLUSION
•REFERENCES

INTRODUCTION
• Global events are those events which are organized at global level where people are gathered from
all around the world and gather attention of media at higher level. Some of the examples of global
events can be considered as- London Fashion Week, Met Gala, Coachella, FIFA World Cup,
Paralympics Games, Olympic Games and many others.
• The FIBA World Cup of Basketball is an international basketball competition which was started
back in 1950. It is the international basketball federation and the world governing body of
basketball.
• This PPT will outline the macro environment factors which are influenced by hosting events at
local and global level and will also outline the impact of such factors on the games.

POSITIVE AND NEGATIVE IMPACT OF
EVENTS ON MACRO FACTORS
•Political factors- The positive impact of global event such as FIBA world cup can be seen through the
tourist branding and promotion globally under government of China.
•Economic factors- By organizing a global event such as FIBA World Cup, this can create positive impact
on the recreational opportunity for people, offer more employment opportunities and generate higher
income which can enhance economic conditions.
•Social factors- The positive impact of social factors due to the organization of global event can be helpful
in enhancing the local community, promoting cross culture exchange and bringing diversity to the table.

CONTD.
• Technological factors- The FIBA world cup has created that new equipment’s can be made and
imported through which all event can be captured and to ensure safety and security the
advancement in technology can be made.
• Environmental factors- The positive impact of global event such as FIBA world cup helps in
improving mental well being and reduction in stress and emphasis on self-regulation.
• Legal factors- The negative influence of organizing FIBA world cup can be seen through incline in
corruption which can create an impact on the value of the event and of the economy.

ANALYSIS OF EVALUATION OF MACRO
FACTORS AND THEIR INFLUENCE ON
GLOBAL EVENT INDUSTRY
•Political factors- Government legislation, taxes, and political conflict all have an impact on the
event industry and the FIBA World Cup planners.
•Economic factors- Economic factors including economic growth, interest rates, inflation rates, and
consumer disposable income have an impact on event planning and organizational behaviours.
•Social factors- The event industry decisions and FIBA World Cup is influenced by demographic
factors, consumer behaviours trends, shared culture, and population preferences.

CONTD.
•Technological factors- Automation, technological incentives, and the rate of technological growth
are some of the technical aspects that can have a positive or negative impact on event decision-making
and organizational culture.
•Environmental factors- Climate change, pollution, and weather conditions are just a few of the
environmental factors that influence the event industry's decision-making and culture.
•Legal factors- Licences and permits, industrial norms, labor laws, and intellectual property are some
legal aspects that explain the connection between legal and political concerns.

RECOMMENDATIONS
Some of the recommendations which can be followed for reducing the negative impact of the factors
and enhancing the profitability of the event is explained below:
 Promoting local services
 Create positive infrastructure

SWOT ANALYSIS FOR SUCCESSFUL
EVENT PLANNING
SWOT analysis is a tool which helps in determining the internal (strengths and weakness) and
external (opportunities and threats) business environment. A detailed SWOT analysis of FIBA World
Cup, 2019 has been discussed below:
STRENGTHS
• Strong relationship with existing
market
• Strong brand equity and awareness
WEAKNESS
• Lack of inventory management
OPPORTUNITIES
• E-commerce and use of
social media platforms
THREATS
• Government regulations
and bureaucracy

EVALUATION OF FACTORS ESSENTIAL
FOR SUCCESSFUL PLANNING OF EVENTS
There are various factors which are essential for successful
planning of events, some of these factors or skills for
successfully planning and organizing an event are discussed
below:
Communicati
on
Budgeting

CONCLUSION
• From the detailed study of the above information, it can be summarized that events are gathering of
people for purpose and are organized at local and global level.
• An event is the medium to share message and also supports in driving many opportunities of
development, increases employment opportunities and supports in economic development.

REFERENCES
Online
•FIBA world cup, 2021, About Us [Online]. Available through <https://www.fiba.basketball/>
•Essentials for successful event panning, 2018 [Online]. Available through <
https://www.eventbrite.com/blog/event-planning-skills-ds00/>