Event Management Concept Plan: Industry Challenges and Opportunities

This report provides a detailed analysis of event management within the German context. It begins with an introduction to event management and the entertainment industry, followed by a sum-up of the event and entertainment landscape in Germany, highlighting its significance as a billion-dollar industry and a top destination for conferences and meetings. The report then delves into current managerial challenges, such as budget constraints and technological advancements, and explores opportunities like event tech expertise. It also examines various communication channels used in event activities, including social media, video conferencing, and mobile apps. Furthermore, the report outlines the processes to follow relevant legislation, such as health and safety and workmen's compensation, to ensure compliance. Finally, it discusses issues related to technological advancements and their impact on the event industry, including potential challenges like unemployment and the need for new regulations. The report concludes with a concise summary of the key findings and implications for event management in Germany.

Event Management
Concept Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
Sum-up event and entertainment industry in Germany..........................................................1
Current managerial challenges and opportunities..................................................................2
Communication channels used in event activities..................................................................3
Process to follow relevant legislation.....................................................................................4
Issues related to technological advancements and their impact on event industry................4
CONCLUSION................................................................................................................................5
REFRENCES.........................................................................................................................6

INTRODUCTION
Event management is a creation and development of large scale events such as
ceremonies, conferences, concerts and convections. It helps to study the brand and target
audiences, analysing the event concept and coordinating with technical team before unveiling the
event. Many company organise, charitable events to donate funds as the part of CSR activities
(Ansoff, Kipley 2018). They take help of event planners to organise these big events in best
possible way. Event management industry nowadays provide various services from large events
to business breakfast meetings. In other words, planning and coordinating the events us known
as event management planning and it include scheduling, budgeting, coordinating transportation
and parking, arranging party vendors and emergency plans. The event manger is the individual
who execute plans and take responsibility for creative and effective thinking for making event
successful. In this report formative discussions has been made on, event and entertainment
industry within Germany along with communication channels and challenges and opportunities.
Sum-up event and entertainment industry in Germany
Event management is creation and development of events which involves brand, panning
and logistic and technical aspect before launching the event. For building perfect event company
employees must be dedicated and have creative thinking ability which is important for a
business(Vlahakis Apostolou 2018). The company have to identify the present market
opportunities in the market to attract more customer base. Companies within event and
entertainment industry is required to have critical analysis the legislation and various laws of
event management for smooth function of company. Event and entertainment industry are among
the largest industry in the world world. It has now become billion dollar business empire and
have lots of competition. An event manager have responsibility to oversee and arrange every
requirements which has been offered by clients. In addition with this it has been evaluated that
Germany is listed in top conference and meeting destination. As per the data of ICCA's estimated
number of 649 international association conferences were hosted in country .
The entertainment industry mainly consist of film, print, radio and television. In general,
entertainment industry have reporters, correspondents editors and performers etc. the employees
behind the scene are responsible for making public relations and represent their company to the
audience. In Germany entertainment industry plays an vital role in economy. There is huge
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business opportunities in entertainment industry which attract more customers base. Working in
event and entertainment industry is quite challenging and exciting. Event and entertainment
employees are highly creative and have opportunities to entertain to its public. Many of the
employees of have chances to meet top celebrities and even office workers may encounter with
top celebrities during their working hours.
It is consider one of the amazing job in the world which help employees to be creative
and entrain people. Organisations within event and entertainment industry can provide flexibility
to their employees and can transfer one industry to another according the need of company.
There are also some disadvantage of event and entrainment media jobs are working hours may
be long for new employees. Every one have to put heir time and efforts to make in business. This
kind of job require patience and individual must be positive which will help to grow in business.
Some jobs in entertainment industry such as TV and radio broadcasting have late night shows
employees musty be prepare for the scheduled and have to mange their lifestyle according their
job. Competition level is very high due to many rivals present in the market. Company have to
emphasis more on quality services and must sped their earnings on research and development
process to gain competitive advantages. Event and entertainment media are the profession where
uncertainty is very high most and company have to regularly focus on taste and preference of
customers.
Current managerial challenges and opportunities
In order to execute event there are lot of challenges that are faced by event and
entertainment industry (Hurd, Barcelona 2019). As to accomplish requirements of successful
event there is a need forOrganisations within event and entertainment industry to do lot of work,
dedication and time. There are numerous things which is required to be undertake as to
effectively accomplish a event that include, guest list, planning the décor of the venue, catering
arrangement and other needed coordinating and scheduled activities. Mentioned below there are
some of the challenges and opportunities that are faced by event and entertainment industry:
Budget:
When the budget allotted by client is small or extravagant, then in that situation it
becomes challenging for event manager to execute work while sticking to a estimated small
budget. In this, it is essential to specify each and every item prices on initial stage and in the
planning stage of event. In addition with this, it is also essential for a event manager to ask their
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client about their max cap in content with budget. Along with this, event manager is require to
take advantage of tactful ways as to manage event activities in estimated budget.
Technological Challenges:
Technological challenges is one of the most emerging factor that create numerous
challenges for event and entertainment industry as to accomplish their activities and functions in
well defined manner(Aweiss 2018). Technology is changing with its fast pace that turns out as
an challenge for event and entertainment industry as it required to offer advance and innovated
services to customers as to satisfy them in best effective manner. Thus it is essential for them to
have knowledge of latest aesthetic trend and keep up with technology as to increase efficiency of
activities. In addition with this, it is essential for event and entertainment industry to keep up
with new online marketing trend.
Opportunities in event and entertainment industry
Event Tech Expert:
This is an opportunity within which individual can go for technology related element. In
context with, Organisations within event and entertainment industry can go in audio visual
related items along with in special effects(Sun 2018). In addition with this, by gaining
advancements in technological expertise present event company can able to develop their own
event app through which they can attract large number of customers in a tech savvy manner.
Communication channels used in event activities
In order to facilitate event activities and functions in well effective manner, Companies
within event and entertainment industry is require to consider best effective form of
communication channel with the help of which company can effectively able to organize their
events ain a successful manner(Jones 2017). In addition with this, choosing a well defined
communication plan is a primary step which is required to be consider by event and
entertainment industry. Mentioned below there are some effective communication channels that
will benefit Organisations within event and entertainment industry:
Social Media is one the fastest growing and emerging communication channel with the
help of which companies within event and entertainment industry can effectively able to connect
with large base of customer and can further make connect to internal team. Along with this, with
the help of social media tool event and entertainment industry can provide regular updates to
audience and can make further interaction with attendees in real time. This type of
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communication tool is much preferable in respect to the event activities like music concerts and
dance programmes. The reason behind this is that this platform has huge approach towards the
youth which aid in further involvement of large number of individuals.
Video Conferencing tools such as Skype, Goggle duo and more with the help of which
Organisations within event and entertainment industry can effectively able to have video
conversation with their team. In addition with their they can further share message along with
sharing screens during pre-event meetings as to conduct activities in well defined and effective
manner. This type of communication is much relevant in respect to events like business meetings
and promotional events. This will allows the parties to easily with large number of individuals
from their own place. This will help to saves the time and cost that further aid in improvement of
performance.
Mobile event apps such as, push notifications to group chats along with mobile apps
support communication and public bulletin boards that can be undertaken by Organisations
within event and entertainment industry as to connect with team and large base of people. This
will further benefit them to enable efficient sync ups in real time and ensure effective conduction
of activities within event and entertainment industry sector. This type of communication is much
relevant in respect to the promotional events which are hold by the supermarkets as this medium
have direct reach towards the mobile device of the individuals. The power of influence of this
aspect is more as persuasion of behaviour is seen in respect to the consumers belongs from the
different industries.
Thus, in order to formulate best effective form of communication as to host a successful
event. It is essential of event organizer in Organisations within event and entertainment industry
to integrate well defined communication plans for event as to conduct activities in well effective
manner. In addition with this, it is important for event professionals to have system for
automated interaction with both of their attendees and team. By considering this Organisations
within event and entertainment industry can effectively able to formulate their in well defined
and stipulated manner.
Process to follow relevant legislation
The event and entertainment industry in Germany have seen robust growth in last few
years. It has been estimated that it will touch billion dollar market cap in coming years. Due to
vast market there are many legislation impose by government to maintain peaceful business
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environment in market (Steiss 2019). There any many entries barriers for foreign investment in
the country such as broadcasting. The Germany event sector have attracted the foreign players
globally who are keen players in entertainment sectors. There are many legislation which may
directly effect the event and entertainment industry such as guidelines for broadcasting channels
in Germany, co production treaties, copyright laws and many more. Nowadays documentation
and awareness of intellectual properties are becoming more and more advance to reduce future
uncertainty. In this it is essential for Organisations within event and entertainment industry to
make themselves register as per accordance with Germany laws and legislation.
The different number of relevant legislation and process in respect to their compliance is
mentioned below:
Health and safety: It is must to comply all health and safety regulations while carry on
any event. The process needed to follow in this respect includes appointment of safety team
which check the premises and all the safety standards before the preparation of events. After
completion of all needed to check all these as this will help in ascertainment of deviations. Then
after further correction is made in the process to ensure effective safety.
Workmen compensation: This legislation brings the obligation upon the organisation that
compensate fairly to employees on happening of any event. The process needed to follow in this
respect includes hiring of special team which focus over the analysis of event along with its
authenticity and calculate the amount of the basis of the nature.
Issues related to technological advancements and their impact on event industry
The events industry have come long way with the help of technological advancements.
Nowadays technology is driving every industry it has ability to capture large market. Due to
technology trend, event management company is paving the industry (Higgins-Desbiolles 2018).
But there some issue which may effect the event management industry due to technological
advancement such as unemployment.
Use of new technology require rules and laws. In fact, regulation are the difficult to
implement with the technology. New software are time consuming and hard to maintain. They
require big budget and expert is appointed to operate and provide training to employees which is
lengthy process. It also decentralize the event data and difficult to manage at the time of
function. The major issue of data breach where all the important information about event may get
hacked and will cause huge loss to event industry. It become complex while using new
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technology in event business because there is ample amount of work and people are involve in
making event successful. Technological advancement is done to reduce human efforts, and more
task should be completed by machines. The impact which is ascertained over the event industry
due to the presence of the issues that it hampers their power of earning and the contribution
towards the GDP. The direct impact is shown over the growth of the sector where situation of
crises has to be face by all the organisations operation their business in the same sector. Due to
less technological advancements the impact is ascertain over the safety too over the function of
employee and guests too. CONCLUSION
In the above mentioned report it has been identified that, event and entrainment industry
are very versatile and have uncertainty in a business. Company should focus on their services
offered to their respective customers. There are various issues related to technology which effect
the event industry as well as their employees. The company should follow various legislation in
order to run their business smoothly. Event companies use various channels of communication
such as social media , mobile and video conferencing techniques to perform their business
activities.
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REFRENCES
Book and journals
Ansoff. et.al., 2018. Implanting strategic management. Springer.
Aweiss, A.S. And et.al., 2018. Unmanned aircraft systems (UAS) traffic management (UTM)
national campaign II. In 2018 AIAA Information Systems-AIAA Infotech@
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Ginter, P. M., Duncan, W. J. and Swayne, L. E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
Higgins-Desbiolles, F., 2018. Event tourism and event imposition: A critical case study from
Kangaroo Island, South Australia. Tourism Management. 64. pp.73-86.
Hurd, A. R., Barcelona, R. J., Zimmerman, J.A.M. and Ready, J., 2019. Leisure services
management. Human Kinetics.
Jones, M. L., 2017. Sustainable event management: A practical guide. Routledge.
Skobelev, P., 2018, June. Towards autonomous AI systems for resource management:
Applications in industry and lessons learned. In International Conference on Practical
Applications of Agents and Multi-Agent Systems (pp. 12-25). Springer, Cham.
Steiss, A. W., 2019. Strategic management for public and nonprofit organizations. Routledge.
Sun, H., Guo, Q., Zhang, B., Wu, W., Wang, B., Shen, X. and Wang, J., 2018. Integrated energy
management system: concept, design, and demonstration in China. IEEE Electrification
Magazine. 6(2). pp.42-50.
Viol, M., and et.al., 2018. The role of iconic-historic commemorative events in event tourism:
Insights from the 20th and 25th anniversaries of the fall of the Berlin Wall. Tourism
Management. 69. pp.246-262.
Vlahakis, G., Apostolou, D. and Kopanaki, E., 2018. Enabling situation awareness with supply
chain event management. Expert Systems with Applications. 93. pp.86-103.
Online
GERMANY RANKED AS LEADING EUROPEAN CONFERENCE DESTINATION: 2ND
PLACE WORLDWIDE. 2019[ online]. Available through<http://www.talents-
productions.com/tag/event-industry-germany>
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