Source and Use of Information on Event Industry Analysis

This assignment delves into the event industry, examining various sources of information, including company websites, employees, databases, magazines, and newspapers. It explores the information required for event planning, such as dates, attendees, and venues, and how to gather this information. The assignment also covers topics like improving work performance, the implementation of line-of-sight programs, and the elements of different event types (festivals, conferences, ceremonies, etc.). It further discusses products and services offered, the hierarchical structure of the event industry, and the types of businesses within the Hunter Valley region. Key roles in event management, such as event coordinators, planners, and client service managers, are outlined, along with current trends like mobile and social engagement. Ethical issues, including social media mishaps and FAM abuse, are also addressed. The assignment includes steps for planning and managing an event, accreditation organizations, the purpose of ISO 20121, defining the scope of events, and ethical considerations like commissions, confidentiality, and overbooking. It also touches on licensing, targeting audiences, event applications, and potential event issues. Additionally, the assignment covers employee rights, green measures in the industry, emission identification, online registration, quality policies, and the use of technology like mobile phones, laptops, and the internet. Finally, it explores the use of APIs, communication methods, advertising, and social media for business enhancement.

SOURCE AND USE
INFORMATION ON
EVENT INDUSTRY

TABLE OF CONTENTS
SECTION 1......................................................................................................................................4
Q.1..........................................................................................................................................4
Q.2..........................................................................................................................................4
Q.3..........................................................................................................................................4
Q.4..........................................................................................................................................4
Q.5..........................................................................................................................................4
Q.6..........................................................................................................................................5
Q.7..........................................................................................................................................5
Q.8..........................................................................................................................................6
Q.9..........................................................................................................................................6
Q.10........................................................................................................................................6
Q.11........................................................................................................................................6
Q.12........................................................................................................................................6
Q.13........................................................................................................................................6
Q.14........................................................................................................................................7
Q.15........................................................................................................................................8
Q.16........................................................................................................................................8
Q.17........................................................................................................................................8
SECTION 2......................................................................................................................................8
Q.18........................................................................................................................................8
Q.19......................................................................................................................................10
Q.20......................................................................................................................................10
Q.21......................................................................................................................................10
Q.22......................................................................................................................................10
Q.23......................................................................................................................................10
Q.24......................................................................................................................................11
Q.25......................................................................................................................................12
Q.26......................................................................................................................................12
Q.27......................................................................................................................................12
Q.28......................................................................................................................................12
Q.29......................................................................................................................................12
Q.30......................................................................................................................................12
Q.31......................................................................................................................................12
Q.32......................................................................................................................................12
SECTION 3....................................................................................................................................13
Q.33......................................................................................................................................13
Q.34......................................................................................................................................13
Q.35......................................................................................................................................13
Q.36......................................................................................................................................13
SECTION 4 ...................................................................................................................................13
Q.37......................................................................................................................................13
Q.38......................................................................................................................................14
Q.39......................................................................................................................................14
Q.40......................................................................................................................................14
Q.41......................................................................................................................................14

SECTION 1
Q.1
Six sources of information
11 Company website11 Employees11 Database11 Magazines11 Company Journals11 Newspapers
Q.2
In order to plan the award ceremony, the required information will be stated below.
1. Date of the event
2. Name of people who are awarded
3. Number of people attending ceremony in order to make proper arrangements
4. Venue of the event
Q.3
The requisite information can be gathered with the help of company details which can be
taken from internet. Further, the event manager will contact with the employee of the cited
company.
Q.4
For improving work performance
1. Updating the knowledge
2. Setting benchmarks
3. By implementing the knowledge into practical aspects
Q.5
In order to have successful implementation of line of sight program for effective
occurrence of radio event. It is necessary for award wining company to focus on line of sight
propagation. It is electro-magnetic waves travelling in straight line.

Q.6
Type of
event Elements
Festivals Audio, lighting services, staging, project mapping
Conferences Conference room, video design, lightning, stage layouts
Ceremonies Decoration and props, catering, theming and event design, power, light
and sound
Formal parties Catering, stylish decor, live music, masks and acts
Concerts
Staging, lighting, audio, live sound, stage lighting, instrument and
backline
Conversations
Theme, decor, layout, sound and lighting
Q.7
Products and services offered by event industry
 Hotels and transportation services
 They negotiate prices on behalf of clients
 Budgeting and scheduling

Q.8
The structure of event industry is hierarchical.
Q.9
The three types of business within the Hunter valley region are stated below.
 Coal mining
 Tourism
 Horse breeding
 Electricity generation
Q.10
Three people are required to organize wedding at hunter Valley are given below.
 Event organizers
 Entertainers
 Caterers
Q.11
Event provides a better job opportunity to local businesses that increases income level of
local area.
Q.1211 Event can improve lifestyle of local community11 It also influences social perception towards global aspects.
Q.13
Industry How this relates to the events' management industry
Tourism

Number of travellers visit to local area for event.
Hospitality
Guest and travellers also demand accommodation and other hospitality facilities.
Entertainme
nt
Event also provide better entertainment opportunity to community
Culture
It also reflects the cultural values of participants
Sport
Nowadays number of sports tournaments are also facilitated with help of event
management
Q.14
Job Job roles/responsibilities
EVENT
COORDINATOR
The role of event coordinators is to get done the event work by others
EVENT PLANNER
They are responsible for choosing the location, organising and other
responsibilities are performed by them

CLIENT SERVICE
EVENT MANAGER
They deal with public and try to make sure the demands and services
of customers are attained or not.
Q.15
Currently, the trend of mobile and social driving engagement in event management is
seen. Here, online registrations and customised communication is done.
Q.16
In event industry, ethical issues are faced like social media mishaps and FAM abuse.
Q.17
Steps for planning and managing an event
1. Concept development
2. Setting budgets
3. Establishing sponsorship and partnerships
4. Preparation of team
5. Setting of day and date
6. Promotion of event
7. Final analysis
8. Event day – execution
SECTION 2
Q.18

Identify one
accreditation
organisation? Action on poverty
For the
organisation
identified, what
accreditations do
they provide?
Action on Poverty is fully-accredited with the Australian government,
holds DGR-1 status. Tax policies improvement are also provided to
organisation.
What does the
accreditation
signify?
Certification of competence in a specified subject of expertise that
provide recognised values.

Q.19
The purpose of ISO 20121 is to provide direction and help to manage the events. In
addition to it, this also assist in controlling the impact of social, economical and environmental
factors.
Q.20
1. Define the scope of event
2. Identification of the issues
3. Challenges and opportunities
Q.21
 Company must organise event for social development
 Health and safety policies must be implement
 Ethical values like social needs must be considered.
Q.22
Yes, it is ethical because there is close relationship exists with the five star owner.
Q.23
Declaration of
commissions, fees
and other charges
In this, training must be provided to employees regarding commission
and fee structures.
Confidentiality of
customer
information
It must be make sure that customer information must not be
shared with any party

Gifts and services
provided free of
charge
Proper information must be shared with customer in regard to free gifts
and services
Tips
Tips must not be accepted to show ethical values
Overbooking
Standards need to be make sure that overbooking aspects are properly
considered. Training need to be provided to deal with overbooking
Product
recommendations
Recommendations must be provided as per customer needs.
Q.24
The required information is stated below.
 Fees under the licensing act, 2003
 Determining licensing application

 Premises licence
Q.25
 Targeting the right audience
 Registration and mailing
 Final mailing
Q.26
 Event application
 Submission and review of event plan documentation
 Payment of any fees and charges
Q.27
 Low sound system
 Wastage of food
 Parking issues
Q.28
Employees rights are the rights of the subordinates where they can use it when something
happens wrong at workplace.
Q.29
As per equal employment legislation, it is right of employee that can be used at the time
of discrimination. Every employee has equal right of employment and the growth in the
company any kind of discrimination the company can be sued.
Q.30
 Proper ways disposal
 The Best utilization of resources and focus on minimum wastage
Q.31
It industry can take green measures by setting power suppy standards to cut energy
consumption.
Q.32
 Identify emission associated with events
 Offsetting event- related emission

SECTION 3
Q.33
This information can be searched with the help of internet and articles. In addition to it,
online registrations can be done.
Q.34
Online event registration software
Q.35
 Defining and documenting a quality policy
 Ensuring the appropriate process
 Deciding an action
Q.36
Mobile phone To make contacts with clients and customers
Laptop
To save required information about the event
Internet To search about the clients address and to be updated
SECTION 4
Q.37
APIs are used in the trend of event management

Q.38
 With the help of proper communication
 Conducting seminars and meeting
Q.39
Advertising can be useful to so that event management business can be enhanced.
Q.40
Make use of YouTube
Live telecast with the use of Skype
Information can be updated on twitter
Q.41
Decoration
Innovative decoration
Theme designing