Event Management Report: Macro Environment and SWOT Analysis

This report provides an in-depth analysis of event management, focusing on the impact of macro environments and a SWOT analysis. It begins by defining event management and its significance, highlighting the planning processes involved. The report then explores the influence of the macro environment, including political, economic, social, technological, environmental, and legal factors on business operations. A key component of the report is a SWOT analysis of London Fashion Week, assessing its strengths, weaknesses, opportunities, and threats. The conclusion emphasizes the growth and commercialization of the event management industry, its impact on related sectors, and the potential for future expansion. References from various academic sources support the analysis.