Event Management Strategies: Planning and Managing Successful Events

This report provides a detailed analysis of event management, using the example of Bumble Event Company and its event to launch sustainable lipsticks. It covers various types of resources (human, physical, and technological), the significance of pre-event briefings and delegation, and key management skills. The report critically evaluates different management approaches, discusses how to monitor and evaluate event success using tools like event apps and social media metrics, and identifies methods to deal with variances. It also includes recommendations, such as implementing AI and developing effective budget plans, and concludes by summarizing the management skills and evaluation techniques discussed. The report references various academic sources to support its findings.