Managing Conference and Events: A Comprehensive Report and Analysis

This report delves into the multifaceted world of event management, analyzing diverse event categories and sizes within the MICE industry, referencing Butter and Company and The Waldorf Hilton. It explores the various actions, features, and current trends influencing the sector, emphasizing the importance of sustainable practices and waste reduction. The report outlines event layout considerations, including space requirements for different event types like weddings and conferences, and discusses additional services to meet client needs, such as virtual reality experiences and DIY event options. Furthermore, it examines different management roles within the event industry and the essential skills and personal attributes required for success, including digital analytics and conference architecture. The report also addresses appropriate measures for ensuring safe and secure events for the environment, staff, and customers, culminating in a comprehensive overview of event management principles and practices.

Managing Conference
and Events

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
P1 Different category and size of events.....................................................................................4
P2 Different categories of actions, features and present trend influence this sector...................5
TASK 2............................................................................................................................................6
P3 Event layout to set up a conference or event to meet client brief...........................................6
P4Additional services available with conference or event management to meetclient’s
requirements................................................................................................................................7
TASK 3............................................................................................................................................8
P5 Different management roles in event industry with reference to event industry...................8
P6 The management skills and personal attributes to work in event industryAll the skills
required by an event manager important in order for this industry are mentioned below:.........9
TASK 4..........................................................................................................................................12
P7 Appropriate measures to provide safe and secure events for environment, staff and
customers...................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
Books and journal......................................................................................................................15

INTRODUCTION
The practices which is done by the persons in order to formulate a ceremony for any
kinds of cooperative events into a very appropriate manner is known as event management. From
the investigation it has been examined at around 39.2 billion individuals invested in event
management in United Kingdom. This report is going to consider butter and company and the
Waldorf Hilton (Hopkins, 2020). This report going to analyze that there are various kinds of
dimensions with include event management and this report also going to highlight upon amended
ways of the company from that the company develop events within a several categories can
layout. It is very essential for the organization to implement every activities of management in
the organization in order to develop and survive in the market place. Moreover the event
management has the capability to implement skills at the large formal party’s, conversation
ceremony And several more events can be organized. The organization engages services which
engaged in wedding parties confessions and other and also there is their explanation about the
management responsibility and rules for the event industry. Along with this there is explanation
about the several security provision so that they can enhance the safety and security of these
events.
MAIN BODY
TASK 1
P1 Different category and size of events
Events can be termed as a planned management which are done by the the person so
that they can maintain any ceremony and occasion. These kinds of events are considered in the
MICE company. The companies are required appropriate place in order to conduct activities so
that they can meet the requirements of their clients (Greig, 2018). There are several events which
divided into several numbers of categories and also there are several kinds of categories are
mentioned below
Hallmark Events: the event in this category engage every activity that are done by the
individual once a year like Tomorrow land that is mostly conducted in the Berlin.
Mega events: these are the kinds of events that are conducted on the multinational level and they
are generally conducted to connect economy and Society. For example FIFA World Cup
Olympic Games and many more

Major events: There are several kinds of organization like apple ,Lakme who host events when
they launch new product in the market place.
Minor events: these are the kinds of events which are conducted by the local political authority
or cultural social in order to entertainment society and people. There are several examples of
minor events like snowy river Bush festival in Coryyong that is conducted by local government
Coryyong.
Meetings in these times of corporate events There are several numbers of decisions are
undertaken by the organization by the help of their stakeholders and directors in order to
enhance and improve their activities in order to conduct appropriate and effective event
Exhibition in the exhibition there are several kinds of promotional events conducted by the
corporate in order to inform about the several services and goods that are provided by the
company in order to enhance their productivity.
P2 Different categories of actions, features and present trend influence this sector
In the currents scenario it is very important for the organization to conduct several
activities and bring more innovative activity in the organization that support the organization to
grow their effectiveness and productivity. There are various kinds of range of factors which are
required for the organization to focus on this in order to get profitability. From the investigation
it has been analyzed that average of every person that this cart 0.29 tonnes of waste. In order to
overcome the wastage the organization are required to follow several Technology so that they
can utilize their product and composed plan in a very appropriate manner. There are various
kinds of individual who will give their efforts in order to overcome the wastage. It is very
important for the organization to realize the important things for the organization and also
analyze that what are the bad things for the organization (Smith, Skinner, and Read, 2020). In
this field there are 41 percent of waste is dumped in landfills that are very required for the
organization to focus on this. The butter and Company and Waldorf Hilton taking and focusing
on the wastage of the things in order to increase their effectiveness and these are mentioned
below:
 It is very required for the organization to formulate missed station with appropriate
science that help them to provide instruction in order to evaluate and overcome the
wastage.

 Appropriate destination in amended venue and concentrating on the several activities are
being monitored by the organization with the help of several recycling programs in order
to increase their effectiveness.
TASK 2
P3 Event layout to set up a conference or event to meet client brief
It is important for an event company it is important to design a layout that includes
numerous services that are required by the guests. It must be designed in such a way that all the
requirement of guests is fulfilled. The theme should also be designed in an appropriate manner as
it helps to keep the customers engaged(Sofiu, 2018). For example back and golden for parties is
generally preferred by the guests. They should provide packages to the clients that have come to
the party and the event. It is also evaluated that chocolates and some gifts are also send with the
invitation. The invitation is an integral part and that helps to create good impression on the
customers. It becomes essential for the management of the organization to welcome with
drinks(Marris and Vink, 2018). It is vital to welcome them with respect and a smile that helps to
attract them. The requirement of square feet and information related to same is discussed below:
Room Size (Minimum Square
Foot)
Sit-Down Dinner(8 guests at a
60” table)
Sit-Dow Dinner(10 guests at
a 72” table)
1,000 Square Feet 80 Wedding Guests 80 Wedding Guests
1,200 Square Feet 96 Wedding Guests 100 Wedding Guests
1,400 Square Feet 112 Wedding Guests 110 Wedding Guests
1,600 Square Feet 128 Wedding Guests 130 Wedding Guests
2,000 Square Feet 160 Wedding Guests 160 Wedding Guests
2,200 Square Feet 176 Wedding Guests 180 Wedding Guests
2,500 Square Feet 208 Wedding Guests 200 Wedding Guests
3,000 Square Feet 248 Wedding Guests 250 Wedding Guests
3,100 Square Feet 256 Wedding Guests 250 Wedding Guests

3,500 Square Feet 288 Wedding Guests 290 Wedding Guests
3,700 Square Feet 304 Wedding Guests 300 Wedding Guests
It is also evaluated that there is need of extra space for the other needs client like office meetings,
and any other event that takes place.
Spacefor head table: There is need of extra 400 ft.²as that will be used as elevated head table for
the marriage functions for the table to bride and groom.
Space for dance floor: It is seen that dance most important part of a function. So there is need of
space so that a dance floor can be organised for the event. So, that the customers and enjoy.
Space for band: Band also plays a vital role in the event. There is generally need of 12 x 20
stage is required so that there is proper communication with the DJ(Iskierka-Jażdżewska, and
Robak, 2020). Along with that there is requirement of additional space for equipment’s and
speakers.
P4Additional services available with conference or event management to meetclient’s
requirements
From the investigation it has been analyzed that the event management sector is is a mentally
growing and there are several people who prefer hire event management Organization in order
to to attract several people towards the organization and to conduct appropriate events for the
organization in order to increase their brand image(Rey Pérez, and González Martínez, 2018).
There are several kinds of facilities which are provided by the event management organization
that are below mentioned:
 Virtual reality experience: virtual reality is the concept that helps the organization to
improve and enhance the experience of the events and also support them to changing
event attendance with the coming future by adopting several Technologies. Chosen
organization are provided several experience and appropriate and unique facilities to
their consumer in order to enhance their capabilities.
 DIY events and meetings: there are several kinds of websites which develop events in
meeting so that they can maintain the entire organization of the events by the support of
local and small gatherings. The Chosen organization are formulating several unique and

appropriate events and ideas for their future clients in order to increase their activities and
providing appropriate advice to their consumers
TASK 3
P5 Different management roles in event industry with reference to event industry
It is very essential for the organization to build amended relationship with their consumer so
that they can get more success and opportunity in the Marketplace. Maintaining good
relationship among the every and each department help the company to overcome the challenges
in increase their efficiency and effectiveness. Technology is and much creative and innovative
ideas about the organization to overcome the challenges and attract more consumer towards the
organization (Altfeld, 2016). It also supports them to come and bring several opportunities for
the organization so that they can achieve their goals and objectives in a very appropriate
manner. There are several kinds of roles and responsibility of the management for various
personals that are mentioned below
 It is very required for the company to manage each in every operation and practices of the
company and analyse every practices that support them to get success and help them to
complete the task in a very appropriate manner
 This is also required for the organization to provide guidance which is associated to the
maintenance of the activities and task in order to prepare budget for the events by taking
several concept and the report in order to maintain the decorum in the company and
identify the required resources in order to manage supplier connections
 It is very required for the organization to maintain their time location and their priorities
of every project in order to accomplish the task in a very appropriate manner (Davis, and
Batcheller, 2020). It is very important for the organization and their executive to
maintain the amended connection and communication from their clients so that they can
get more success
 This is also very important for the organization to maintain effective relationship and
leadership quality in order to retain the current clients and get new opportunity for the
future

There are several job opportunities present in event management that are mentioned below
Digital analytics manager: Digital analytics at those managers who needed high skills and
ability to increase the opportunity for the organization . There are various kinds of information
and data which are available in the market place and required to be analysed by the digital
sources so that they can get more success and overcome the challenges which are facing by the
organization . It also support the organization to accomplish their productivity and increase their
revenue. Digital analytics manager also support the butter and company and Waldorf Hilton
Organization in order to accomplish your goals and objectives and get better experience from
their clients.
Conference architect: conference architect have major concentration on the purpose of the
events and the rate of interest in order to accomplish their goals and objectives. They monitored
every activities and practices of event planning so that they can formulate their planning and
process accordingly and analyze several areas so that they can enhance the quality of the
planning in order to get success (Beech and MacIntosh, 2017). They are much responsible for the
formulating and developing the structure of the event in order to attract more clients to work the
organization.
These are the management roles and responsibilities of the job which are required by the
every organization so that they can enhance and improve their performance and get more
opportunities in the future in order to become effective.
P6 The management skills and personal attributes to work in event industryAll the skills required
by an event manager important in order for this industry are mentioned below:
It is very important for the organization s and also mandatory for the event manager to conduct
several activities and acquired appropriate and effective skills in order to deal with several kinds
of suppliers and contractors in order to increase their profitability and get more success (Forster,
and Glasson, 2018). There are several kinds of skills which are required for the work in event
industry in order to enhance productivity and profitability of the organization .

 It is very important for the event manager to have management skills and personal
attributes in order to operate in event industry so that they can manage their team in a
very appropriate manner
 It is also very required for them to have problem solving skills and experience in several
consequences so that they can identify the solution and give appropriate solution in order
to get success and achieve their goals.
 Also required to have experience in diplomacy and project management in order to
maintain the international relations with their clients
 Also it is much important for the managers of the chosen organization that is butter and
company and the waldorf Hilton to acquire and to see as static and self motivation skills
so that they can attract several numbers of clients towards the organization so that they
can increase their brand image and popularity in the Marketplace
 They are also required effective communication skills in order to communicate with their
clients in a very appropriate manner in get more opportunities to work with them
 They are also needed to how amended interpersonal skills which are needed by every
company in order to operate in the Marketplace and get success(Baltuttis, Tränkler and
Wiethe, 2020).
 Event manager of the butter and company and the world or Britain are much needed by to
acquire appropriate event manager in order to maintaining their budgeting system in a
very appropriate and effective manner.
 The workers who are operating in the chosen organization which is the waldorf Hilton
and the butter and Company to have appropriate skills that support them to accomplish
their goals and objectives and task in a very appropriate manner and get more customers
satisfaction so that they can overcome the challenges and get more popularity in the
Marketplace
 The people who are operating with the butter and company and with the world of written
that they have time management skills so that they can complete the task in a particular a
locate time period in order to get more success in the particular time period.
 It is also needed for them to have management skills in order to overcome the work
pressure and give their efforts in order to operate their operations and activities in a very
effectively and efficient manner

 The selected organization are needed to Grab number of opportunities and several
concerts and workers towards the organization which have appropriate skills that support
them to increase their profitability and sales.
 Is very necessary and essential for the event manager to become more flexible and
proactive so that they can manage every circumstances and uncertainty which is
associated to the particular task and events which are provided by them by the help of
several technology and amended quality so that they can overcome the challenges
There are several organization s like butter and company and the waldorf Hilton in
which their employees are required to have more creative skills in order to formulate
amended events for their clients so that they can maximize their revenue for the
company(Moghaddam, Dashti and Ahmadi, 2021). Also it is required to have a capability to
target the person for the rendering of the services that are catering by the company in order to
get more success.
All the managers of the organization who are operating with the organization are required to
have amended skills so that they can accomplish their goals in objective in a very appropriate
manner. Employees and workers are those persons who have capability to attract number of the
opportunity for the organization . Is very required for the organization to give them external and
internal training in order to enhance their skills. Every focus who are operating with the
organization have capability to direct contact with their clients and guess so that they can
enhance and improve their skills in order to communicate with them and conduct appropriate and
successful events. Every events can be e successful if it is appropriately managed by the the
skilled employees in the organization . There are several kinds of skills that are needed for the
event manager so that they can manage their event in a very appropriate manner. There are
various kinds of skills that help the company to provide into get more profits for the company
and enhance customer satisfaction. There are some detail explanation about the concept that are
mentioned below:
Vision and intuitions: it is very important for the season organization to have a vision in order
to get success for their events and to have a capability to accomplish their vision. They are
required to provide amended facilities and services to their clients so that they can accomplish
the satisfaction level of their clients in order to get more success and profitability(Cartwright,

Davies, I. and Archer-Brown, 2021). It is also very important for them to focus on the follow ups
and on the amended approaches in order to take a step towards the success.
Time management the organization butter and company and the world of Hilton are required to
take care of their time in order to manage their event in a very effective manner. It is also very
important for them to formulate a planning and strategy in order to work divides the time so that
they can accomplish the activity accordingly. Also it is very important for the event management
to make sure that they do not stray or depart from their planning and strategy.
Flexibility the plans and strategies which are formulated by the event management of the
organization are required to become much flexible in order to overcome the uncertainty factors
and deal with the needed modification in the event. Also it is very essential for the event
manager to take appropriate decision so that they can meet with the requirements of their clients
and achieve their objectives in a particular a sign time period. This kind of activities support
them to enhance the satisfaction level of their client.
Eye for design: the event manager of the organization are required to become always alert and
bring several innovative ideas in order to formulate effective strategy and bring unique designs
so that they can get more competitive advantages and success . the chosen organization which is
butter and company and the waldorf Hilton are gaining several advantages in their client
attention because they are providing appropriate and unique design to their clients.
It is very important for the event management organization to design appropriate and
effective strategy in order to make their event successful and get more opportunity. If the
organization organize their event in a very effective manner then they will get several
appreciation for their work and several rewards from their clients for their efforts which are
given by their employees and by the company.
TASK 4
P7 Appropriate measures to provide safe and secure events for environment, staff and
customers
The event venues and the environment for the choose an organization which is butter and
company and waldorf Hilton is much needed to provide secure and safe facilities to their clients

and it is also required for them to become more safe and Secure. There are various kinds of key
management roles and responsibility that are required to follow by them. There are several
responsibilities and roles of Management which are mentioned below:
Client requirements it is very important for the organization to identify the requirements
of the clients in order to to conduct their activities and practices accordingly. It is also important
for them to develop event in that way that help the company to met with the requirements of their
client. There are several kinds of specification that are required by the company to met with them
in order to build amended relation and unique event for them. Strategic planning required for the
organization to formulate amended strategic plan so that that plant support them to get more
leading customer towards the organization that support them to enhance their productivity. These
kinds of activities and planning support them to develop effective coordination and cooperation
among the company and their clients(Cunningham, Simmons and Mascarenhas,2018). It is very
important for the butter and company and Waldorf Hilton to develop and undertake amended
action plans that free size amended roles and responsibilities for the event. There are several
action plans which are required to be prepared by the company in a very secure and safe manner.
These activities support the company to enhance training and development programs in order to
monitor their event and evaluate about the appropriate report for the event. There are also several
kinds of rules that include safety and health of the employees at their workplace . there are
several health and safety rules which are planning development act 2001 fire services act 1981
health and safety Act at workplace 2005 and several more. These kinds of drill legislations and
regulations are needed by the organization to follow them so that they can take care of their
employees and their clients in a very appropriate manner and enhance their brand image in front
of their customer.
CONCLUSION
Above mentioned report it has been concluded that event management is very important
and play important role that support the company to identify about the target audience in order to
increase their effectiveness and manage their events in a very appropriate manner. This report is
also explained about the several procedures that support the organization to enhance their
coordination among the company and their clients. Moreover ,there are several kinds of activities